The new Wingstop campaign by Leo Burnett encourages audiences to split up from their current go-to and find a new favorite among Wingstop’s 12 flavors, which include Lemon Pepper, Mango Habanero, Hickory Smoked BBQ and OG Hot.
Fans can make their split official by penning a breakup letter on ChickenSandwichSplit.com, where, once official, a code for a free, hand sauced-and-tossed, cooked-to-order Wingstop Chicken Sandwich will appear for the first 100,000 fans during launch week.
“The nationwide launch of the Wingstop Chicken Sandwich is an opportunity to bring new guests to the brand by proving our position as The Flavor Experts, and reward our existing fanbase by putting menu innovation on center stage,” said Stacy Peterson, Wingstop’s Chief Revenue and Technology Officer. “The Wingstop Chicken Sandwich doesn’t just come in one flavor – fans can choose from our 12 bold, signature flavors. We’re so confident in the product that we’re incentivizing fans to split from their current chicken contender and find a new favorite chicken sandwich at Wingstop.”
To debut the innovation amongst changemaker at the new Wingstop location on Carmine Street in NYC, the brand held a Find Your New Favorite media and influencer event and utilized a flavor finder quiz for attenders to find what flavor chicken sandwich they prefer, featuring Wingstop’s very own director of culinary and R&D, Chef Larry, as a personal guide to assist in their journey to find a new flavorful favorite.
Learn more about Wingstop and this launch at wingstop.com.