Leo Burnett appoints Samantha Cescau Head of Strategy

Leo Burnett has announced the appointment of Samantha Cescau as its new Head of Strategy. Samantha will be based at the agency’s Chicago headquarters and will report to Gareth Goodall, Chief Strategy Officer of Publicis Creative US.

Samantha joins Leo Burnett Chicago from TBWA\Chiat\Day, where she held the position of Head of Strategy. In her new role, she will be responsible for overseeing the agency’s strategy department, ensuring the consistent delivery of creative work driven by insightful strategy for clients such as Kellogg’s, Dunkin’, and Beam Suntory.

Gareth Goodall, Chief Strategy Officer, expressed his excitement about Samantha’s appointment, stating, “With Samantha, we’re welcoming a leader who not only understands the intricacies of creative excellence but also possesses a deep commitment to fostering creativity and kindness within our organization. A winning combination, her experience will not only empower our teams but will also ensure we deliver the strategic excellence required to deliver incredible work.”

Cescau shared her thoughts on joining Leo Burnett, saying, “I’ve always believed that a nurturing culture holds the power to unlock our fullest potential. Leo Burnett functions with a profound sense of purpose and understanding among its clients and people, and I’m excited to harness this energy to tackle real-world business challenges through the work.”

In addition to Cescau’s appointment, the agency has also named Nick Howard and Nick Stoner as Senior Vice Presidents and Creative Directors. This award-winning creative duo, who recently joined the agency from Wieden+Kennedy, will play a key role in shaping the creative direction and vision for Leo Burnett’s clients. Their creative leadership for Clash of the Clans’ “Clash of the Past” campaign earned them two Grand Prix awards at Cannes.

Leo Burnett Chicago continues to strengthen its team with top talent to deliver innovative and impactful creative solutions for its clients.

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