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Tag: Leo Burnett

Leo brings Oscar twist to Snack Factory’s Pop’ums
  • NEW WORK

Leo brings Oscar twist to Snack Factory’s Pop’ums

By Reel Chicago Mar 4, 2025
Leo and Snack Factory are inviting audiences into a whimsical world of flavor with the launch of their latest game-changing snack, Pop’ums. The brand, best known for disrupti...
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From apples to lions: What the new Leo means to Chicago
  • POV

From apples to lions: What the new Leo means to Chicago

By Colin Costello Jan 14, 2025
Almost every time former Reel Chicago editor Dan Patton wrote or edited an article about Leo Burnett, he’d get flak—from the iconic agency and our publisher alike—for cas...
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Just call me “Leo”
  • REEL BUSINESS

Just call me “Leo”

By Reel Chicago Jan 14, 2025
Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...
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Pull-Ups celebrates potty training with Terd and Yureen
  • NEW WORK

Pull-Ups celebrates potty training with Terd and Yureen

By Reel Chicago Jan 10, 2025
Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...
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Leo Burnett to close Detroit office, lays off 70
  • REEL BUSINESS

Leo Burnett to close Detroit office, lays off 70

By Reel Chicago Nov 15, 2024
Leo Burnett’s Detroit office is closing on December 31, and 79 employees will be let go by the end of the year after the agency lost key accounts with General Motors. Accordi...
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McCann Worldgroup lures Britt Nolan away from Leo Burnett
  • REEL MOVES

McCann Worldgroup lures Britt Nolan away from Leo Burnett

By Reel Chicago Nov 13, 2024
McCann Worldgroup has made a significant new hire, bringing on Britt Nolan from Leo Burnett to serve as North America's chief creative officer—a newly created role that will ...
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ALDI brings back “Swindle Season” just in time for the holidays
  • HOLIDAY SPIRIT

ALDI brings back “Swindle Season” just in time for the holidays

By Reel Chicago Oct 31, 2024
With two months of holiday season campaigns upon us, ALDI, recently named one of TIME's "World’s Best Brands of 2024," has partnered again with Leo Burnett to launch their ne...
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Leo Burnett wins Jay Chiat Awards’ Grand Prix
  • AWARDS

Leo Burnett wins Jay Chiat Awards’ Grand Prix

By Reel Chicago Oct 3, 2024
The 2024 Jay Chiat Awards, organized by the 4A’s (American Association of Advertising Agencies), celebrated strategic excellence in advertising across 12 categories. Leo Burn...
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Leo Burnett ‘Love Protects’ campaign supports child car safety
  • Reel Ad of the Week

Leo Burnett ‘Love Protects’ campaign supports child car safety

By Reel Chicago Sep 18, 2024
During Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted a new creative campaign, titled Love Protects, in su...
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Sandals Resorts taps Leo Burnett to lead creative
  • ACCOUNT WINS

Sandals Resorts taps Leo Burnett to lead creative

By Reel Chicago Sep 4, 2024
Sandals Resorts has announced that Leo Burnett will take on the role of creative agency of record for its Sandals and Beaches brands. The agency, known for its innovative appro...
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Tillamook iScreen: magic meets technology
  • NEW WORK

Tillamook iScreen: magic meets technology

By Reel Chicago Jun 6, 2024
Tillamook has unveiled a groundbreaking new marketing campaign, created by Leo Burnett, for its Chocolate Collection Ice Cream, leveraging cutting-edge lenticular lens technolo...
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Molly Baz makes history as first pregnant woman on cereal box
  • NEW WORK

Molly Baz makes history as first pregnant woman on cereal box

By Reel Chicago Jun 5, 2024
Special K has teamed up with best-selling cookbook author Molly Baz for a groundbreaking collaboration. As part of its 'Special for a Reason' campaign, Special K will feature B...
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Leo Burnett releases HumanKind Study findings
  • REEL PRO

Leo Burnett releases HumanKind Study findings

By Reel Chicago May 23, 2024
Leo Burnett Chicago has released the findings of the first U.S. edition of the HumanKind Study, highlighting the prevailing issues in today's consumer climate. In partnersh...
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Tillamook launches “Extraordinary Dairy” campaign with Josh Gad
  • NEW WORK

Tillamook launches “Extraordinary Dairy” campaign with Josh Gad

By Reel Chicago May 6, 2024
Tillamook County Creamery Association unveiled its new brand platform and campaign titled "Extraordinary Dairy." This initiative challenges consumers not to settle for mediocre...
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Kate Jeffers appointed CEO of Leo Burnett Chicago
  • REEL MOVES

Kate Jeffers appointed CEO of Leo Burnett Chicago

By Reel Chicago Apr 22, 2024
Leo Burnett Chicago is welcoming a new CEO to its ranks, with Kate Jeffers set to take on the role effective May 15. Jeffers, currently serving as president and partner at Vena...
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Buick launches new tagline and design
  • NEW WORK

Buick launches new tagline and design

By Reel Chicago Feb 27, 2024
Buick's latest campaign takes a philosophical turn as it adopts a new tagline, "Exceptional by design," which replaces the previous line, "Buick. The craft of modern luxury," ...
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Best of Chicago Advertising in 2023
  • Year in Review

Best of Chicago Advertising in 2023

By Colin Costello Dec 29, 2023
The creative struggle -- that ongoing battle to keep great advertising great from inception to production -- is real. Crafting advertising that not only captures attention,...
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ALDI pokes fun at holiday grocery shopping with Swindle Season
  • Reel Ad of the Week

ALDI pokes fun at holiday grocery shopping with Swindle Season

By Reel Chicago Nov 16, 2023
You can already picture the scenes at your local grocery store: the chaos, the crowds, and the hurry-up-to-wait energy that only the holiday season can deliver. However, ALDI b...
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Leo Burnett appoints Samantha Cescau Head of Strategy
  • REEL MOVES

Leo Burnett appoints Samantha Cescau Head of Strategy

By Reel Chicago Oct 2, 2023
Leo Burnett has announced the appointment of Samantha Cescau as its new Head of Strategy. Samantha will be based at the agency's Chicago headquarters and will report to Gareth...
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Bear Naked Granola partners with Burnett for nude-friendly hikes
  • Reel Ad of the Week

Bear Naked Granola partners with Burnett for nude-friendly hikes

By Reel Chicago Sep 19, 2023
How did we miss this? July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside...
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