Leo Burnett Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

REEL MOVES

Juan Woodbury joins FCB to transform branded content

By Reel Chicago Oct 30, 2020 0 Comment

FCB Chicago has announced that prolific producer Juan Woodbury has joined the agency as EVP, Director of Branded Content & Entertainment. In this newly created role, Woodbu...

REEL MOVES

Leo Burnett promotes Kaylin Goldstein, Head of Planning

By Reel Chicago Oct 27, 2020 0 Comment

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic...

NEW WORK

Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

By Reel Chicago Oct 6, 2020 0 Comment

Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling 's charm to launch the latest campaign. It’s a common misconception that canned soup must not...

Reel Ad of the Week

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

By Reel Chicago Aug 26, 2020 0 Comment

If ladling on sauce makes you want to sing marinara’s praises, SNL's Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego enco...

NEW WORK

Leo Burnett and the United Nations agree to ‘Do Nothing’

By Reel Chicago Aug 12, 2020 0 Comment

Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish t...

Reel Ad of the Week

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

By Reel Chicago Jul 15, 2020 0 Comment

To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids ...

Reel People

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

By Reel Chicago Jun 30, 2020 0 Comment

Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-...

NEW WORK

ComEd Goats are baaaack for a second year

By Reel Chicago Jun 23, 2020 0 Comment

ComEd grazing goats have returned for a second year in Leo Burnett "Goatternship" campaign. From endearing bleats and "bahs" to their eco-friendly way of life and nose-to-t...

Reel Ad of the Week

Viola Davis narrates Leo Burnett’s first work for BOA

By Reel Chicago May 29, 2020 0 Comment

Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service...

NEW WORK

Lizzo covers ‘All Together Now’ in first Messenger spot

By Reel Chicago May 28, 2020 0 Comment

“See You Here” is Leo Burnett’s first major campaign for Messenger, developed in partnership with Facebook’s Creative X team. For the campaign’s off-platform debut, L...

AWARDS

Chicago agencies nab 89 finalists in One Show

By Reel Chicago May 27, 2020 0 Comment

FCB Chicago leads Chicago agencies with 31 The One Show 2020, finalists, including 28 on behalf of Illinois Council Against Handgun Violence. Working with FCBXLord+T...

SOCIAL MEDIA

Videoconference and chill with Coors Light

By Reel Chicago May 15, 2020 0 Comment

Tired of Zooming? Sick of looking at a Brady Bunch-inspired screen and pretending you're interested? Coors Light feels you. And now the beer and Leo Burnett want to give you a ...

NEW WORK

Kellogg’s campaign thanks those bringing us breakfast

By Reel Chicago Apr 28, 2020 0 Comment

With social distancing the norm for many of us, life feels really different right now, but one thing remains constant: breakfast. As COVID-19 changes much about our days, Kello...

NEW WORK

Burnett’s Wingstop OOH campaign is very human

By Reel Chicago Apr 28, 2020 0 Comment

Leo Burnett and Wingstop have taken a new approach to OOH ads with limited-edition streetwear. That's right the billboards are people and it's a pretty dope campaign. Accord...

ACCOUNT WINS

Allstate leaves Leo Burnett after 60 years for Droga5

By Reel Chicago Apr 25, 2020 0 Comment

Following a review, Northbrook-based Allstate has tapped New York agency Droga5 to lead its creative account. Allstate had been a client of Leo Burnett's for 60 years, callin...

BREAKING NEWS

Serta, Leo Burnett and ICF want you to “stay home, send beds”

By Reel Chicago Apr 3, 2020 0 Comment

As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announce...

SOCIAL MEDIA

Trans Lifeline, Burnett address isolation crisis

By Reel Chicago Mar 30, 2020 0 Comment

As we all isolate ourselves for COVID-19 quarantines, it's opened up the discussion about what a lack of community and connection can do to our mental health. But what if the c...

REEL MOVES

Squeak E. Clean adds Chris Clark as Executive Producer

By Reel Chicago Mar 9, 2020 0 Comment

International creative audio network Squeak E. Clean Studios has added former Leo Burnett Director of Music Chris Clark as Executive Producer of their Chicago studio. A hig...

Reel People

Alma Klein & Liz Rinaldi take lactation out of the closet

By Daniel Patton Mar 5, 2020 0 Comment

In a few weeks, Arc Worldwide Vice President Creative Director, Alma Klein and VP/Design Director, Liz Ranaldi will be spreading a lactation ‘gospel’ at South by Southwest....