Leo Burnett Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

BREAKING NEWS

Britt Nolan leaves DDB, returns to Burnett

By Reel Chicago Jul 7, 2021

Both Adweek and Ad Age are reporting that DDB North American CCO Britt Nolan is rejoining Leo Burnett Chicago as president and CCO, almost exactly two years to the day he left....

Reel Ad of the Week

Change the Ref: The Lost Class honored

By Reel Chicago Jun 28, 2021

3,044 students did not graduate this year due to gun violence. Change The Ref is making sure these victims are not forgotten, and forced pro-gun legislators and proponents to f...

AWARDS

Leo Burnett unveils 2021 Cannes Lions Predictions

By Reel Chicago Jun 16, 2021

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Fe...

REEL MOVES

Havas Chicago appoints Myra Nussbaum first female CCO

By Reel Chicago May 11, 2021

Havas Chicago has announced the appointment of Myra Nussbaum as chief creative officer – the first female CCO in Havas’ North American network. Nussbaum brings more than...

AWARDS

Burnett, DDB, FCB represent Chicago at Andy Awards

By Reel Chicago Apr 19, 2021

The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller L...

REEL MOVES

Leo Burnett announces Emily Doskow as CMO

By Reel Chicago Feb 12, 2021

Leo Burnett announces Emily Doskow as Chief Marketing Officer, leading new business and growth efforts for the agency's U.S. operations. In this role, Emily will report ...

Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021

Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...

NEW WORK

Women grab their Nintendos by the controllers

By Reel Chicago Jan 18, 2021

In their new campaign, Nintendo celebrates the everyday game play embraced by students, mothers, and celebrities alike. Gaming stereotypes often depict a young, male gamer. ...

Year in Review

2020 in Review: Top Chicago advertising campaigns

By Colin Costello Jan 2, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...

Year in Review

2020 in Review: Reel Chicago’s Biggest Stories

By Colin Costello Dec 31, 2020

What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicag...

REEL MOVES

Juan Woodbury joins FCB to transform branded content

By Reel Chicago Oct 30, 2020

FCB Chicago has announced that prolific producer Juan Woodbury has joined the agency as EVP, Director of Branded Content & Entertainment. In this newly created role, Woodbu...

REEL MOVES

Leo Burnett promotes Kaylin Goldstein, Head of Planning

By Reel Chicago Oct 27, 2020

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic...

NEW WORK

Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

By Reel Chicago Oct 6, 2020

Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling 's charm to launch the latest campaign. It’s a common misconception that canned soup must not...

Reel Ad of the Week

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

By Reel Chicago Aug 26, 2020

If ladling on sauce makes you want to sing marinara’s praises, SNL's Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego enco...

NEW WORK

Leo Burnett and the United Nations agree to ‘Do Nothing’

By Reel Chicago Aug 12, 2020

Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish t...

Reel Ad of the Week

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

By Reel Chicago Jul 15, 2020

To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids ...

Reel People

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

By Reel Chicago Jun 30, 2020

Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-...

NEW WORK

ComEd Goats are baaaack for a second year

By Reel Chicago Jun 23, 2020

ComEd grazing goats have returned for a second year in Leo Burnett "Goatternship" campaign. From endearing bleats and "bahs" to their eco-friendly way of life and nose-to-t...

Reel Ad of the Week

Viola Davis narrates Leo Burnett’s first work for BOA

By Reel Chicago May 29, 2020

Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service...

NEW WORK

Lizzo covers ‘All Together Now’ in first Messenger spot

By Reel Chicago May 28, 2020

“See You Here” is Leo Burnett’s first major campaign for Messenger, developed in partnership with Facebook’s Creative X team. For the campaign’s off-platform debut, L...

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