Leo Burnett Chicago is welcoming a new CEO to its ranks, with Kate Jeffers set to take on the role effective May 15. Jeffers, currently serving as president and partner at Vena...
Buick's latest campaign takes a philosophical turn as it adopts a new tagline, "Exceptional by design," which replaces the previous line, "Buick. The craft of modern luxury,"
...
The creative struggle -- that ongoing battle to keep great advertising great from inception to production -- is real.
Crafting advertising that not only captures attention,...
You can already picture the scenes at your local grocery store: the chaos, the crowds, and the hurry-up-to-wait energy that only the holiday season can deliver. However, ALDI b...
Leo Burnett has announced the appointment of Samantha Cescau as its new Head of Strategy. Samantha will be based at the agency's Chicago headquarters and will report to Gareth...
How did we miss this?
July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside...
Maker's Mark Bourbon has introduced its new global brand campaign, 'Make Your Mark,' which serves as a unifying lens for all aspects of brand development worldwide.
Cr...
Leading global advertising agency Leo Burnett, announced today the appointment of Liz Taylor (not to be confused with the Liz Taylor who used to be at Leo Burnett) as Co-Presi...
Emma Montgomery returns to Chicago, in a surprising move as she exits her post as CEO of Leo Burnett Australia and begins her position as CEO at DDB Chicago.
She will fill ...
Hillshire Farm brand is celebrating life's most exciting accomplishments with the ultimate badge of honor – having a sandwich named after you.
This next part of the nati...
Cambridge-based QSR, Dunkin' Donuts, has made another quick decision to its creative menu. Dunkin’ has named Leo Burnett as its new lead creative AOR. This decision comes aft...
ALDI’s new It’s not a sale. It’s an ALDI Thing campaign – timed perfectly to the post-holiday season, at a time when consumers are particularly price-consciou...
Beam Suntory, a world leader in premium spirits, has named Leo Burnett, a leading advertising agency within Publicis Groupe, its global creative agency of record for Jim Beam,...
Studies show that lunchtime could be considered the most important meal of the day as it has significant impact on one’s ability to focus and deliver quality work. Despite th...
Bridgestone Americas, Inc. launched What Really Matters, a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company...
The new Wingstop campaign by Leo Burnett encourages audiences to split up from their current go-to and find a new favorite among Wingstop’s 12 flavors, which include Lemon Pe...
This morning, the 74th Emmy nominations were announced during a live virtual ceremony hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) ...
First, congratulations to FCB and Leo Burnett for winning The Grand Prix at Cannes Lions: The International Festival of Creativity. FCB for Michelob Ultra and Burnett for Wings...
Restaurant chain Applebee’s has won the Grand Effie at the 2022 Effie Awards U.S. Gala for its “Fancy Like” Applebee’s campaign.
The campaign from Applebee’s and G...
A stellar year for Change the Ref’s The Lost Class earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Cre...