Leo Burnett tapped to serve up Dunkin’ Donuts

Donuts
(CREDIT: Shutterstock)

Cambridge-based QSR, Dunkin’ Donuts, has made another quick decision to its creative menu. Dunkin’ has named Leo Burnett as its new lead creative AOR. This decision comes after Anomaly was named Agency of Record in November 2021.

According to Adweek, which reported the move, this decision comes on the heels of the September promotion of Jill McVicar Nelson to CMO. The brand switched from BBDO, New York to New York-based Anomaly under former CMO Rafael Acevedo.

Nelson, who was charged with attracting a younger audience, helped the brand grow its social media presence, raising its TikTok viewership to over 3.1 million followers by teaming with TikTok influencer Charli D’Amelio.


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Dunkin’ has gone through numerous facelifts during the past few years, including a rebrand in 2018 that dropped “Donuts” from its name. Burnett has a past relationship with Dunkin’ Donuts, when Arc Worldwide was working on in-store marketing.

This win continues the string of good news Leo Burnett has been experiencing lately. The Publicis Groupe agency welcomed back longtime creative lead Britt Nolan in 2021. The agency recently won cereal brand Kashi and Jim Beam, and took home numerous awards for its dramatic “Lost Class” campaign for Change the Ref.

Dunkin’ Donuts is owned by Inspire Brands, which also owns Arby’s, Sonic and Buffalo Wild Wings, in late 2020.


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