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Tag: commercial

Nike meets a Local 476 picket line in Chicago
  • REEL PRO

Nike meets a Local 476 picket line in Chicago

By Barbara Roche Oct 16, 2020
On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in the city using a non-union crew. The members of Chicago Local 476 hav...
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State Farm launches wickedly hilarious Halloween spots
  • NEW WORK

State Farm launches wickedly hilarious Halloween spots

By Reel Chicago Oct 13, 2020
Like most things in 2020, Halloween will look different this year and State Farm is approaching its advertising in a unique way to meet consumers where they are at. Taking ...
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STORY’s real people share sweet memories for Hershey’s
  • NEW WORK

STORY’s real people share sweet memories for Hershey’s

By Reel Chicago Sep 23, 2020
STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los A...
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SNL’s Cecily Strong ladles up the Prego for Leo Burnett
  • Reel Ad of the Week

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

By Reel Chicago Aug 26, 2020
If ladling on sauce makes you want to sing marinara’s praises, SNL's Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego enco...
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Quriosity’s Michael Maes creates explosive Frito Lay spot
  • NEW WORK

Quriosity’s Michael Maes creates explosive Frito Lay spot

By Reel Chicago Aug 25, 2020
Partnering with The Mill for VFX, Quriosity's Michael Maes delivers a spot with action-movie excitement, playing like a trailer for an Oscar-winning movie. Quriosity Product...
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Woodford Reserve launches ‘Spectacle for the Senses’
  • NEW WORK

Woodford Reserve launches ‘Spectacle for the Senses’

By Reel Chicago Aug 17, 2020
Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more...
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OKRP Lottery campaign shows “You Can’t Hide Winning”
  • NEW WORK

OKRP Lottery campaign shows “You Can’t Hide Winning”

By Reel Chicago Aug 17, 2020
The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add addition...
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Jeremy Pinckert talks commercial shoots in COVID Era
  • Behind The Scenes

Jeremy Pinckert talks commercial shoots in COVID Era

By Jeremy Pinckert Aug 3, 2020
Director Jeremy Pinckert of Explore goes behind the scenes for the making of commercials in the Covid Era. Explore is a full-service commercial production company located in Ch...
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MiraLAX unveils ‘Gutlightenment’ campaign by BBDO
  • NEW WORK

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

By Reel Chicago Jul 29, 2020
MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotio...
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Explore delivers retro hazy 1985 Beer in a 1985 DeLorean
  • Reel Ad of the Week

Explore delivers retro hazy 1985 Beer in a 1985 DeLorean

By Reel Chicago Jul 28, 2020
Can anyone come up with a better way to deliver the retro hazy IPA, 1985 Beer, than a 1985 DeLorean. Explore pulls this off in true "Back to the Future" style. This is one to t...
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STORY celebrates the Bud Light beer man
  • NEW WORK

STORY celebrates the Bud Light beer man

By Reel Chicago Jul 28, 2020
Even though there are no fans in the stands, baseball fans can still have Bud Light delivered to their seats, at home. While Major League Baseball fans won’t be going to t...
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Colonie’s remote capabilities tapped for State Farm
  • THE NEW NORMAL

Colonie’s remote capabilities tapped for State Farm

By Reel Chicago Jul 20, 2020
The Marketing Arm called on The Colonie’s remote-savvy team to provide editing, color grading, and creative services for a recent State Farm spot with a message of encouragem...
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Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands
  • Reel Ad of the Week

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

By Reel Chicago Jul 15, 2020
To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids ...
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Babybel and Havas launch “Join the Goodness” campaign
  • NEW WORK

Babybel and Havas launch “Join the Goodness” campaign

By Reel Chicago Jul 13, 2020
The Havas 360 campaign includes new action-packed ad spot aimed at inspiring consumers to 'Join the Goodness' through better eating habits and a more balanced diet. Beloved ...
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SweeTARTS Celebrates Wonder Woman 1984
  • SOCIAL MEDIA

SweeTARTS Celebrates Wonder Woman 1984

By Reel Chicago Jul 10, 2020
SweeTARTS Celebrates Wonder Woman 1984 Partnership with Exclusive Candy Dispenser for Brand's Limited-Edition Golden Ropes.Fans can score an exclusive 'Golden Ropes Holder' cre...
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Havas Chicago/Moen campaign – #UnlockWaterForAll
  • SOCIAL MEDIA

Havas Chicago/Moen campaign – #UnlockWaterForAll

By Reel Chicago Jun 29, 2020
In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a n...
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Spaceship Town & Minimal join for Nice Lena & Friends
  • THE NEW NORMAL

Spaceship Town & Minimal join for Nice Lena & Friends

By Reel Chicago Jun 29, 2020
Filmed entirely in isolation, in a bedroom, bathroom, and the alley, 'Friends on a Shelf' alleviates the loneliness and monotony of isolation. Chicago-based boutique product...
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Viola Davis narrates Leo Burnett’s first work for BOA
  • Reel Ad of the Week

Viola Davis narrates Leo Burnett’s first work for BOA

By Reel Chicago May 29, 2020
Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service...
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Move over Taco Tuesday… here comes WEGGSDAY!
  • NEW WORK

Move over Taco Tuesday… here comes WEGGSDAY!

By Reel Chicago May 27, 2020
Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled “Wednesday Is Offici...
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p3 mediaworks generates studio quality content remotely
  • NEW WORK

p3 mediaworks generates studio quality content remotely

By Reel Chicago May 11, 2020
Men’s skin care company, Tiege Hanley continues to make life less complicated, most recently teaming up with local video agency p3 mediaworks to rethink the fi...
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