Quriosity’s Michael Maes creates explosive Frito Lay spot

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Partnering with The Mill for VFX, Quriosity’s Michael Maes delivers a spot with action-movie excitement, playing like a trailer for an Oscar-winning movie.

Quriosity Productions director Michael Maes’ new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just steal the spotlight, they bask in it too.

Playing like a trailer for an Oscar-winning movie, this spot transports you from caves of cheddar and valleys of jalapeños to inside the chip bag itself.  The flavor cues are working with every shot, captured using macro style lensing.  Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine. 


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Working with Quriosity’s own editor Rob Sheppard and the top-notch effects artists at The Mill, Maes’ vision was able to come to life. Commenting on the editorial side of the project, Sheppard says “it was a joy piecing this edit together, especially with the footage being so beautiful and the boards being so creative! It was a pleasure working alongside The Mill, as well. Love the collaborative process that finalized in an incredible piece.”

Post + Production Company: Quriosity Productions
Director: Mike Maes
Director of Photography: Chris Rejano
Art Director: Andy Mason
Special Effects: Scott Coleman
Food Stylist: Cindy Melin
Executive Producer: Qadree Holmes
Producer: Marsie Wallach
Post Producer: Mike Trivisonno
Editor: Rob Sheppard
Rep: Julie Koellner

Post Production Company: The Mill
Executive Producer: Jenny Lumpkin
Producer: Rachel Burke 
2D Lead: Sal Wilson 
2D Artist: Alex Koester 
Colorist: Oisin O’Driscoll 
Color Assist: Cassie Benedict
Design: Zach Landau and Adrian Navarro


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