Woodford Reserve launches ‘Spectacle for the Senses’

Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon.

Woodford Reserve is more than a spirit. It’s a spectacle. This sentiment is the driving force behind Woodford Reserve’s new campaign “Spectacle for the Senses.”

Developed as the first platform launch between creative agency Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience.

“This new campaign separates Woodford Reserve from other whiskeys with its fresh, bright design aesthetic, in contrast to traditional bourbon advertising,” said Matias Bentel, Chief Brands Officer for Brown-Forman, the parent company of Woodford Reserve. “It elevates Woodford Reserve beyond the bourbon category and will introduce our brand to new consumers globally.”


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Premiering during the globally-viewed Kentucky Derby on September 5, the campaign — encompassing TV, social, digital, print and out-of-home — is as show-stopping as the Derby itself, focusing on the flavors found in every sip of Woodford Reserve.

“Woodford Reserve is more than a bourbon. It’s a sensorial
experience. Not only how it tastes, but how it smells, makes you feel or just looks in a glass. Our new campaign works to bring those experiences to life in a way that’s as spectacular as the bourbon,” said Jonathan Fussell, Creative Director at Energy BBDO.

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Credits: Brown-Forman, “Fireworks of Flavor”

Client: Brown-Forman
Product: Woodford Reserve
Title: Fireworks of Flavor
Agency: Energy BBDO
Co-Chief Creative Officers: Josh Gross & Pedro Pérez
Creative Directors: Jonathan Fussell & Robin Laurens
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Producer: Lily McNamara
Executive Director of Music: Daniel Kuypers
Music Business Coordinator: Karolina Barej
Managing Director: Lianne Sinclair
Senior Account Director: Billy Jones
Account Supervisor: Rachel James
Account Executive: Sergio Ortiz
Project Manager: Alisa Lollino
Chief Strategy Office: Larry Gies
Strategy Director: Kaitlyn Thompson
Production Company: FoodFilm
Director: Michael Roulier & Philippe Lhomme
Executive Producer: Amélie Couvelaire
Producer: Pénélope Bischoff
Director of Photography: Michael Roulier
Editorial and Color Company: Chimney
Executive Producer: Jake Loonan
HOP: Julie Hershan
Executive Producer: Jake Loonan
Post Producer: Mike Seabrooke
Editor: Zach Moore
Colorist: Lez Rudge
Producer: Mike Seabrooke
Audio Company: Flare 
Senior Audio Engineer: Steven Aguilar
Executive Producer: Jenny McDonald
Senior Post Producer: Sam Vaupel
Compositor: Anthony Jones 
Music Company: MAS
Media Agency: Spark Foundry
PR Company: KLG PR
Voice Over: Colin Cassidy