To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids who had to close their lemonade stands due to COVID-19.
It’s summer and that means lemonade season, but this summer things are looking a bit dry. Lemonade stands across the country are closed due to social distancing guidelines, which are hindering the typical foot traffic neighborhood stands receive. With the economic repercussions of COVID-19, the big guys are muscling the little guys out of the way and pushing for bailout funds meant for small businesses.
The Country Time Bailout Relief Fund will send stimulus checks to help kids preserve the values of lemonade stands, honest work and entrepreneurship, while putting a little juice back into the economy. For a chance to receive Country Time Bailout Relief funds, simply VISIT HERE and apply for a bailout check.*
Check your email to find out if you have been randomly selected to receive a bailout, which will come in the form of a commemorative check in the mail and a prepaid gift card by email. The check can offset the loss of revenue from the lemonade stand and can be saved, or better yet, spent to help invest in the local economy.
So, when life gives you social distancing, make lemonade.
ALSO READ: Viola Davis narrates Leo Burnett’s first work for BOA
“The small business government bailouts helped some not-so-small companies and Country Time hopes to help a real small business near and dear to us – lemonade stands,” says Andrew Deckert of Country Time, “Country Time has a history of helping lemonade stands when they are in trouble, like stepping in to pay for permit fees and fines, and this year is no different. Due to social distancing guidelines, lemonade stands aren’t what they used to be, and we want to help kids foster their entrepreneurial spirit by offering a small relief to those who can’t operate their lemonade stands this summer.”
The Littlest Bailout comes after Country Time launched Legal-Ade in 2018, which helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. Legal-Ade prompted legislation in several states across the country, including Colorado and Texas, to legalize lemonade stands by excluding them from businesses that need a permit to operate. This year, Country Time will continue helping kids and their lemonade stands to ensure even the smallest of businesses can keep their entrepreneurial dreams alive. So, when life gives you social distancing, make lemonade.
CREDITS:
KRAFT HEINZ
COUNTRY TIME LITTLEST BAILOUT
HEAD OF FAMILY BEVERAGES: Andrew Deckert
COUNTRY TIME BRAND LEAD: Nandita Vijayaraghavan
LEO BURNETT
GLOBAL CHIEF CREATIVE OFFICER: Liz Taylor
CHIEF STRATEGY OFFICER: Aki Spicer
EVP ACCOUNT DIRECTOR: Mark Burgess
EVP, HEAD OF PRODUCTION: Mike Davidson
EVP STRATEGY: Kevin Lily
VP, CREATIVE DIRECTOR: Pete Lefevbre
CREATIVE DIRECTOR: Ryan Stotts
SENIOR ART DIRECTOR: Daniel Jaramillo
SENIOR COPY WRITER: Javier Valle
SVP PRODUCER: Bridget Rose
PRODUCER: Elizabeth Ritten
ACCOUNT DIRECTOR: Megan Collins
COMMUNITY MANAGER: Sean Logan
STARCOM
VP DIRECTOR, CLIENT STRATEGY & PLANNING: Aileen Gattuso
ASSOCIATE DIRECTOR, PROGRAMMATIC: Mollie Raab
ASSOCIATE DIRECTOR, CONNECTIONS: Kelsey Lawniczak
ASSOCIATE DIRECTOR, PARTNERSHIPS: Liz Reed
SUPERVISOR, CLIENT STRATEGY & PLANNING: Emma Thompson
SUPERVISOR, MEDIA PLANNING: Molly Graham
SENIOR ASSOCIATE, INVESTMENT: Jojo Manalansan
SENIOR ASSOCIATE, INVESTMENT: Lauren Poplawski
ASSOCIATE, INVESTMENT: Anna Kawka
ASSOCIATE, PROGRAMMATIC: Darya Maroz
ASSOCIATE, STRATEGY: Lucile Beckett
MERKLE INC.
ALISON BROD MARKETING + COMMUNICATIONS
SENIOR VICE PRESIDENT: Brooke Scher Mogan
VICE PRESIDENT: Adrianna Lauricella
ACCOUNT SUPERVISOR: Erika Berg
