State Farm launches wickedly hilarious Halloween spots

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Like most things in 2020, Halloween will look different this year and State Farm is approaching its advertising in a unique way to meet consumers where they are at.

Taking an all-digital approach to align with the virtual nature of the holiday this year, State Farm is debuting a series of Halloween online video spots, centered around the insight that Halloween is the #1 favorite holiday among Millennials and that even when things gets downright scary, State Farm is there.


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Halloween

The series of new OLV spots titled, “Costume Party,” range from .30 – .06 seconds in length and take Jake from State Farm through a series of spooky Halloween situations that resolve with Jake bringing a positive spin to the scenario by spotlighting State Farm as a destination for surprisingly great rates and great service via its Roadside Assistance App.


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 CLIENT 

State Farm 
One State Farm Plaza 
Bloomington, IL 61710 

Assistant Vice President Patty Morris 
Marketing Director Sue Beigie 
Marketing Manager Susi Lucas 
Marketing Analyst Nick Aviles 
Marketing Analyst Christine Williams 
Marketing Analyst Annie Rondone 
Marketing Analyst John Ruebush 

AGENCY 

The Marketing Arm 
225 N. Michigan Avenue 
Chicago, IL 60601 

VP, Group Creative Director Craig Miller 
SVP, Creative Director Harris Wilkinson 
Art Director Randie Speir 
Copywriter Danielle Janota 
SVP, Executive Producer Scott Kemper 
Producer Matt Poness 
Production Business Manager Ellen O’Donnell 
EVP, Client Service Amy Erschen 
Group Account Director Johnny Fitzsimmons 
Account Director Natalya Farsun 

PRODUCTION COMPANY 

Charlie Uniform Tango 
Director Lan Freedman 
Executive Producer Hal Dantzler 
Producer Marlee Cutbirth 

POST PRODUCTION 

Charlie Uniform Tango 
Editor John Bradley 
Audio/Sound Design Jake Kluge 
Online/Color Artie Peña 
Assistant Editor Katie Allison 

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