NEW WORK Archives · Reel Chicago News

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Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024

BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...

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Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024

Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...

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Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024

In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...

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Method & Madness Jessica Batson directs new campaign from Doe-Anderson

By Reel Chicago Aug 28, 2024

Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by ...

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DoorDash targets Dashers in recruitment campaign

By Reel Chicago Aug 16, 2024

DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superet...

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Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad

By Reel Chicago Aug 9, 2024

This summer, while the world’s top athletes vie for gold medals, Cat’s Pride is making its own bid for the spotlight with a new, cat-centric commercial titled Go for the Me...

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New Ad Council PSA promotes firearm safety in Illinois

By Reel Chicago Jul 29, 2024

US Surgeon General Dr. Vivek Murthy recently named firearm violence "a public health crisis in America." The Illinois Department of Public Health (IDPH), Brady: United Again...

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Amalgamated Bank of Chicago rebrands as ABOC

By Reel Chicago Jul 11, 2024

ABOC, formerly known as Amalgamated Bank of Chicago, has announced a significant rebranding effort in celebration of its 102nd anniversary. The rebranding includes a new na...

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Digitas teams with director Tessa Greenberg for Kinder Bueno

By Reel Chicago Jul 3, 2024

8th Street Productions director Tessa Greenberg has teamed up with Digitas Chicago to create the latest Kinder Bueno commercial. Known for her ability to put real people at eas...

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Method & Madness teams with Leo Burnett on Rite Aid Campaign

By Reel Chicago Jun 20, 2024

Method & Madness Director Jonathan Becker teamed up with Leo Burnett to create the latest It Means More At Rite Aid campaign. Becker specializes in commercials featuring ch...

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Havas Chicago is working to help create a safe Chicago for all

By Reel Chicago Jun 17, 2024

The City of Chicago Mayor's Office for Community Safety, in partnership with the Chicago Department of Public Health and Havas Chicago, has launched A Safe Chicago for All, an ...

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Great Wolf Resorts x FCB, invite families to “Wolf Out!”

By Reel Chicago Jun 10, 2024

Great Wolf Resorts, Inc. has partnered with FCB Chicago to launch an exciting new campaign aimed at encouraging families to "Wolf Out!" by creating unforgettable memories toget...

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Tillamook iScreen: magic meets technology

By Reel Chicago Jun 6, 2024

Tillamook has unveiled a groundbreaking new marketing campaign, created by Leo Burnett, for its Chocolate Collection Ice Cream, leveraging cutting-edge lenticular lens technolo...

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Molly Baz makes history as first pregnant woman on cereal box

By Reel Chicago Jun 5, 2024

Special K has teamed up with best-selling cookbook author Molly Baz for a groundbreaking collaboration. As part of its 'Special for a Reason' campaign, Special K will feature B...

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Glad transports Millennials back to Y2K with Scent Experience Trash Bags

By Reel Chicago May 29, 2024

Glad and FCB Chicago have launched a new campaign celebrating iconic '90s era symbols through their newest product, the Scent Experience Trash Bags. These trash bags aim to off...

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Naked redefines snack time with “Thungry”

By Reel Chicago May 29, 2024

Are you thirsty? Are you hungry? Naked has your drinkable snack. The juice brand has unveiled its latest campaign, "When Thungry, Get Naked," aimed at redefining snack time. Th...

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DoorDash launches new campaign highlighting flexibility

By Reel Chicago May 22, 2024

DoorDash has launched a new campaign developed by Quality Meats in collaboration with Superette, DoorDash’s internal creative studio, to highlight the flexible benefits of gi...

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Grandma inspires McDonald’s newest McFlurry

By Reel Chicago May 20, 2024

McDonald’s is inviting fans to celebrate their grandmothers and recreate cherished memories with the launch of the Grandma McFlurry, available for a limited time starting May...

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Ball Park wants us to top our dogs our way in new campaign

By Reel Chicago May 16, 2024

In response to a recent campaign by Heinz Ketchup brand urging Chicagoans to rethink their hot dog toppings, Ball Park has launched a new campaign to celebrate the freedom to t...

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DDB Chicago, Critical Mass create AI world for Starburst

By Reel Chicago May 16, 2024

For the first time in 12 years, Starburst, the beloved candy known for its deliciously different flavors, has launched a new campaign titled "Different Every Time." This in...