QuikTrip is continuing to savor the season with the fourth installment of its “Savor Summerhood” campaign, this time turning one of summer’s less glamorous traditions, the summer job, into part of the fun.
Created with creative and media agency of record Laughlin Constable, the new 30-second spot, “Summer Job,” expands a platform built around the small experiences that make summer memorable, from pool days and neighborhood adventures to long evenings and spontaneous breaks from routine.
Rather than treating summer as something to race through, “Savor Summerhood” positions QuikTrip as part of those everyday moments when people slow down and enjoy the season.
The latest execution follows a young worker driving a ball picker across a golf course. In the middle of the mundane routine, he finds a way to turn the job into his own summer moment, reinforcing the campaign’s idea that “summerhood” can happen almost anywhere. The film was produced by PRETTYBIRD and directed by filmmaking duo The Coles, Walker and Sophie. Watch below:
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The spot is the fourth installment in the campaign, which launched earlier this summer around the idea of stepping away from the daily grind and making time for the experiences that define the season.
“Summer Job” is running across programmatic CTV, live sports CTV and social.
CREDITS:
BRAND: QuikTrip
AGENCY: Laughlin Constable
- Chief Creative Officer: Jon Laughlin
- Chief Creative Officer: Pat Laughlin
- SVP, Executive Design Director, Shawn Holpfer
- Group Creative Director: Rob Anton
- Group Creative Director: Megan DeMeyer
- Senior Copywriter: Madeline Hester
- Associate Creative Director: Gable Mansfield
- EVP, Production and Hive Content Studio: Vincent Geraghty
- Associate Director, Content Creation: Connor Weitz
- Hive Studio Manager: Dre Lewis
- EVP, Media: Vanessa Watts
- Media Director: Sarah Ray
- Media Supervisor: Diana De La Cruz
- Chief Strategy Officer: Katy Gajewicz
- Strategy Director: Lee Sunga
- Account & Project Management:
- SVP, Group Account Director: Marissa Schultz
- Account Director: Martha McAuliffe
- Account Executive: Molly Sawyer
- Senior Project Manager: Julia Cwiklowski
PRODUCTION COMPANY: PRETTYBIRD
- Director: The Coles (Walker and Sophie)
- CEO: Kerstin Emhoff
- Executive Producer, VP: Suzanne Hargrove
- Head of Production: Rachel Main
- Line Producer: Claire McGirr
