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Reel Chicago

Columnist: Colin Costello

Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One
  • NEW WORK

Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One

By Colin Costello Jan 18, 2019
The Minneapolis agency and the versatile funnywoman help the snack maker encourage people who need more fiber in their diet According to "Food Navigator" for some co...
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Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet
  • Super Bowl

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

By Colin Costello Jan 17, 2019
Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo's Doritos new Flamin' Hot Nachos, the Sup...
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Joe Burke promoted to CCO of MARC USA
  • REEL MOVES

Joe Burke promoted to CCO of MARC USA

By Colin Costello Jan 16, 2019
Chicago creative vet has been leading campaigns for more than 25 years MARC USA President Cari Bucci Hulings has announced that Joe Burke has been promoted to EVP/ Ch...
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DDB and Skittles Broadway bound for Super Bowl
  • Super Bowl

DDB and Skittles Broadway bound for Super Bowl

By Colin Costello Jan 15, 2019
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bo...
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Energy BBDO helps Ocean Spray celebrate farmers
  • NEW WORK

Energy BBDO helps Ocean Spray celebrate farmers

By Colin Costello Jan 11, 2019
Chicago agency launches new "Act Tiny, Be Mighty" campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy ...
More »
Fusion92 launches hilarious RedBox online campaign
  • NEW WORK

Fusion92 launches hilarious RedBox online campaign

By Colin Costello Jan 6, 2019
Chicago boutique showcases a man with prehensile feet and a date night gone wrong in a pair of new spots Indie innovation marketing agency, Fusion92, has launched Re...
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Arturo Cubacub, President of I-Cubed, passes
  • In memoriam

Arturo Cubacub, President of I-Cubed, passes

By Colin Costello Jan 1, 2019
The award-winning director and editor was a longtime member of the film, advertising and post-production communities As the Chicago film and advertising communiti...
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Energy B and Kerrygold celebrate the sound of cooking
  • NEW WORK

Energy B and Kerrygold celebrate the sound of cooking

By Colin Costello Dec 21, 2018
Campaign pairs recipes with Spotify playlists to enhance the moods of preparation and dining What's your cooking theme song? When I come home and catch a waft of Vegan...
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Leo and Kraft are thankful for Mac & Cheese
  • NEW WORK

Leo and Kraft are thankful for Mac & Cheese

By Colin Costello Nov 28, 2018
Kraft Mac & Cheese launched a preemptive strike against all the weird foods we eat on Thanksgiving How was your Thanksgiving? The Reel Chicago team is still recoveri...
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Ten-Hut! DDB Chicago lands The Army as an account
  • BREAKING NEWS

Ten-Hut! DDB Chicago lands The Army as an account

By Colin Costello Nov 21, 2018
Contract rumored to be worth $4 billion over next ten years Look alive, maggots... err, Chicago. DDB Chicago has landed the lucrative United States Army as an account....
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From beer to sci-fi: the many voices of Marshall Ross
  • SPOTLIGHT

From beer to sci-fi: the many voices of Marshall Ross

By Colin Costello Nov 15, 2018
“Structure matters and character point of view is a religion. You need to be really faithful.” Marshall Ross Long-time Cramer-Krasselt Chief Creative Officer ...
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My real life superhero Stan Lee passes at 95
  • In memoriam

My real life superhero Stan Lee passes at 95

By Colin Costello Nov 13, 2018
Then I discovered my first "Spider-man" comic. Here was someone I could relate to. Stan Lee will always be remembered for creating iconic Marvel superheroes Spide...
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New Havas installation features artists baring their souls
  • NEW WORK

New Havas installation features artists baring their souls

By Colin Costello Nov 8, 2018
Together with The Pink Agenda, the agency takes ad creativity to another level with “The Naked Truth” Havas has erected a powerful greeting for all-comers who p...
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From writing copy to writing novels: Jonathan Harries

From writing copy to writing novels: Jonathan Harries

By Colin Costello Oct 31, 2018
“Arrogance is a terrible thing for a writer to have. I know what she's thinking. I know what he's thinking. You don't.” Jonathan Harries   When I first ...
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Energy BBDO helps seniors with Home Instead campaign
  • Reel Ad of the Week

Energy BBDO helps seniors with Home Instead campaign

By Colin Costello Oct 17, 2018
Home Instead Senior Care debuts touching new campaign advocating for seniors to live at home The first work from Home Instead Senior Care and creative partner Ene...
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Cameron Monaghan announces he’s leaving ‘Shameless’
  • BREAKING NEWS

Cameron Monaghan announces he’s leaving ‘Shameless’

By Colin Costello Oct 11, 2018
News drops on the heels of Emmy Rossum announcing her exit after ninth season. It was great knowing you "Gay Jesus." Just a month after Emmy Rossum who plays Fio...
More »
Legendary Chicago anchor Warner Saunders passes
  • In memoriam

Legendary Chicago anchor Warner Saunders passes

By Colin Costello Oct 11, 2018
Longtime journalist spent nearly three decades at NBC 5 before retiring in 2009 The Chicago broadcasting community has lost an icon. Award-winning journalist, WM...
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72andSunny seeks applicants for 3% Conference Chicago

72andSunny seeks applicants for 3% Conference Chicago

By Colin Costello Oct 10, 2018
The agency will sponsor five young people to join them at the November 8–9 Navy Pier event. To bring more diversity to the agency culture, The 3% Movement was for...
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Laughlin’s HIVE launches Bucks ‘Built to Stay’ campaign
  • NEW WORK

Laughlin’s HIVE launches Bucks ‘Built to Stay’ campaign

By Colin Costello Sep 28, 2018
The campaign by Laughlin Constable's in-house production company will run on TV, digital, radio, and outdoor It was a great week for Milwaukee Bucks fans, as singl...
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Getting reel with Kurt Fries, CCO of mcgarrybowen
  • SPOTLIGHT

Getting reel with Kurt Fries, CCO of mcgarrybowen

By Colin Costello Sep 24, 2018
“The job of creatives within this agency is to make me slightly uncomfortable.” —Kurt Fries   Last Summer, veteran advertising creative Kurt Fries took ...
More »

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