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Columnist: Colin Costello

Havas Chicago adds purpose to its black coffee
  • NEW WORK

Havas Chicago adds purpose to its black coffee

By Colin Costello Feb 27, 2019
An experiential coffee shop meets cultural conversation in Havas' latest lobby installment (donuts included) Coffee is a piping hot vehicle that can showcase what ma...
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2019 Academy Awards Review
  • REEL THINGS

2019 Academy Awards Review

By Colin Costello Feb 25, 2019
Colin Costello recounts the thrill passion, and spectacle of Hollywood’s biggest night of the year There’s no way to prepare for the spectacle that is the Oscar ce...
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An open letter to Jussie Smollett
  • POV

An open letter to Jussie Smollett

By Colin Costello Feb 23, 2019
Disclaimer: The viewpoints expressed by the author do not necessarily reflect the opinions, viewpoints and official policies of Reel Chicago and Reel 360 Dear Jus...
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No host. No “obvi” winner. Here are our Oscar picks!
  • POV

No host. No “obvi” winner. Here are our Oscar picks!

By Colin Costello Feb 23, 2019
Awards season finally comes to a curious, confounding and sometimes confusing end this Sunday when the Oscars announce their winners at the Dolby Theater. This year, there i...
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‘Black Panther’ star’s next project set in Chicago
  • TV

‘Black Panther’ star’s next project set in Chicago

By Colin Costello Feb 11, 2019
AMC Networks opens a writers room for Michael B. Jordan's Windy City series, "61st Street" Here's potential good news for the Chicago production community. According ...
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Lite versus Light: corn syrup dispute bubbles over
  • Super Bowl

Lite versus Light: corn syrup dispute bubbles over

By Colin Costello Feb 7, 2019
Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones' episode The Mountain in its Bu...
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The Best and Worst of Super Bowl LIII commercials
  • Super Bowl

The Best and Worst of Super Bowl LIII commercials

By Colin Costello Feb 5, 2019
The term "sucked" could have applied to the parade of mediocre, ho-hum spots that aired during Sunday's big game. And so ends another Super Bowl season. The build u...
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Chance and Backstreet Boys drop hot Doritos spot
  • Super Bowl

Chance and Backstreet Boys drop hot Doritos spot

By Colin Costello Feb 1, 2019
#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing "I Want It That Way" Well, at least something is hot during these ridiculous...
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Dogs turn the tables on people for Avocados from Mexico
  • Super Bowl

Dogs turn the tables on people for Avocados from Mexico

By Colin Costello Feb 1, 2019
Chicago agency creatives are stuck inside from the below-0 temperatures, but that has not stopped them from releasing their spots for the Super Bowl which features the Patriots ...
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Michelob and Zoe Kravitz make big game debut
  • Super Bowl

Michelob and Zoe Kravitz make big game debut

By Colin Costello Feb 1, 2019
"We were inspired to create a pure moment because an organic beer like this is worthy of some goosebumps" Liz Taylor CCO, FCB Chicago Michelob ULTRA Pure Gold, t...
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The “Force” will be with Chicago this April
  • REEL THINGS

The “Force” will be with Chicago this April

By Colin Costello Jan 23, 2019
Jedis, droids and Wookies scheduled to invade the annual Star Wars Celebration coming to McCormick Place This April, geeks will not have to go to a galaxy far, far aw...
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Watch Devour’s racy food porn Super Bowl spot
  • Super Bowl

Watch Devour’s racy food porn Super Bowl spot

By Colin Costello Jan 23, 2019
“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy Marshall, Springboard The Reel Chicago team was not going to post an...
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‘Favourite’ and ‘Roma’ lead 91st Oscar noms
  • REEL THINGS

‘Favourite’ and ‘Roma’ lead 91st Oscar noms

By Colin Costello Jan 22, 2019
"A Star is Born," "Vice," and "Black Panther" follow closely behind with eight nods apiece Kumail Nanjiani (The Big Sick) and Tracee Ellis Ross (Black-ish) unveiled th...
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Michael C. Hall goes to Broadway with Skittles
  • Super Bowl

Michael C. Hall goes to Broadway with Skittles

By Colin Costello Jan 21, 2019
Skittles Commercial: The Broadway Musical created by DDB Chicago has found its star in Michael C. Hall Skittles, which made a lot of Super Bowl noise last year with Fr...
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Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One
  • NEW WORK

Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One

By Colin Costello Jan 18, 2019
The Minneapolis agency and the versatile funnywoman help the snack maker encourage people who need more fiber in their diet According to "Food Navigator" for some co...
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Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet
  • Super Bowl

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

By Colin Costello Jan 17, 2019
Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo's Doritos new Flamin' Hot Nachos, the Sup...
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Joe Burke promoted to CCO of MARC USA
  • REEL MOVES

Joe Burke promoted to CCO of MARC USA

By Colin Costello Jan 16, 2019
Chicago creative vet has been leading campaigns for more than 25 years MARC USA President Cari Bucci Hulings has announced that Joe Burke has been promoted to EVP/ Ch...
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DDB and Skittles Broadway bound for Super Bowl
  • Super Bowl

DDB and Skittles Broadway bound for Super Bowl

By Colin Costello Jan 15, 2019
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bo...
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Energy BBDO helps Ocean Spray celebrate farmers
  • NEW WORK

Energy BBDO helps Ocean Spray celebrate farmers

By Colin Costello Jan 11, 2019
Chicago agency launches new "Act Tiny, Be Mighty" campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy ...
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Fusion92 launches hilarious RedBox online campaign
  • NEW WORK

Fusion92 launches hilarious RedBox online campaign

By Colin Costello Jan 6, 2019
Chicago boutique showcases a man with prehensile feet and a date night gone wrong in a pair of new spots Indie innovation marketing agency, Fusion92, has launched Re...
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