Goodby Silverstein creates
an all-star ensemble
to introduce new
the Super Bowl
According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot.
How hot you say?
Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a 30-second spot that will run during the game.
The spot, from Goodby, Silverstein and Partners, will introduce the new flavor which is a combination of the popular hot and spicy flavor of flamin’ hot and the timeless flavor of original nacho cheese.
But what exactly is the collaboration between one of the hottest hip-hop artists today and the legendary band? Fans will find out closer to game day… but according to the brand’s statement, “it definitely will be hot… and is definitely in celebration of new Doritos Flamin’ Hot Nacho.”
To prep fans, the brand dropped a fun, new teaser today that can be viewed here:
Last year, Doritos appeared alongside Mountain Dew in a two-part campaign that featured a rapping Morgan Freeman and Peter Dinklage, as well as Busta Rhymes and Missy Elliott.
“Doritos Flamin’ Hot Nacho is a new, unique flavor that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” Leslie Vesper, senior director of marketing, Frito-Lay North America said in a statement, adding, “We’re excited to bring together two of our most popular flavors just in time to spice up the snack aisle for the new year.”
Flamin’ Hot Nacho is Doritos’ latest push into the hot & spicy food category, one of the fastest-growing segments in the food industry. Flamin’ Hot Nacho’s taste experience starts with the original nacho cheese flavor fans know and love, followed by a kick of heat that continues to build.
On Wednesday, Doritos posted an image of Chance the Rapper to its Twitter account with the hashtag #NowItsHot.
— Doritos (@Doritos) January 16, 2019
The flamin’ red and black Doritos Flamin’ Hot Nacho packaging officially joins the Doritos ranks on store shelves and online nationwide January 10. Chance and Backstreet join other celebrities such as Serena Williams (for Bumble) appearing in the big game.