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Columnist: Colin Costello

Wendy’s new chicken sandwiches are anything but basic
  • NEW WORK

Wendy’s new chicken sandwiches are anything but basic

By Colin Costello May 30, 2019
Wendy's AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant's menu. The new menu items include the BBQ Chicken ...
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Copywriter gives self-promotion the ‘Shaft’
  • Reel Ad of the Week

Copywriter gives self-promotion the ‘Shaft’

By Colin Costello May 23, 2019
Award-winning freelance Copywriter Shelton Scott creates bad, bold and bald" self-promotion social campaign Since I broke into advertising in the early 90's, the ong...
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Escape Pod & Merrick Pet Care launch ‘The Barklorette’
  • NEW WORK

Escape Pod & Merrick Pet Care launch ‘The Barklorette’

By Colin Costello May 15, 2019
Did you know that according to Match.com, 75% of women now say they wouldn't date someone without their dog's approval? True story. Apparently, dogs are in charge even when ...
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Egg Board introduces ‘dinner egg’ mockumentary
  • NEW WORK

Egg Board introduces ‘dinner egg’ mockumentary

By Colin Costello May 10, 2019
The American Egg Board has cooked up the biggest food discovery since the breakfast egg. Say good evening to... The Dinner Egg! A new mockumentary, created by AOR Energy ...
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Extra Gum helps an unlikely friendship form
  • Reel Ad of the Week

Extra Gum helps an unlikely friendship form

By Colin Costello May 9, 2019
More than ever, connections between human beings are so critical in order for us to move forward. Extra Gum and Energy BBDO, through a heartwarming story that truly touches t...
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It’s Showtime for ‘The Chi’ which has been renewed
  • BREAKING NEWS

It’s Showtime for ‘The Chi’ which has been renewed

By Colin Costello Apr 30, 2019
Chicago production community will have a busy season as hit Showtime series was renewed for a 3rd season along with Fox's renewal of 'Empire' Showtime has announc...
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Fox renews ‘Empire,’ Smollett’s return unclear
  • BREAKING NEWS

Fox renews ‘Empire,’ Smollett’s return unclear

By Colin Costello Apr 30, 2019
Cinespace Studios will have a busy season as the Fox series was renewed for Season 6 along with Showtime's 'The Chi' Fox has announced that Empire, which shoots at...
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Interview with ‘The Tale’ writer/director Jennifer Fox
  • SPOTLIGHT

Interview with ‘The Tale’ writer/director Jennifer Fox

By Colin Costello Apr 26, 2019
Documentary Filmmaker talks to Reel Chicago before her twice Emmy-nominated film The Tale plays tomorrow at Gene Siskel Film Center This Saturday, acclaimed writer...
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Insperity’s solution for seeing employees as numbers
  • NEW WORK

Insperity’s solution for seeing employees as numbers

By Colin Costello Apr 26, 2019
We've all been there. Whether we're at our local coffee shop or Tinder dating, we have all felt like numbers at one time or another. Especially at work. Insperity, the Te...
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‘Empire’ cast calls for the return of Jussie Smollett
  • TV

‘Empire’ cast calls for the return of Jussie Smollett

By Colin Costello Apr 24, 2019
Castmates tell Fox that the actor "has shown us who he really is as a leader." What is a week at Reel Chicago if we don't have a Jussie Smollett story? On the sam...
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Filmmaker Michael Lippert back with new documentary
  • Reel Indie

Filmmaker Michael Lippert back with new documentary

By Colin Costello Apr 19, 2019
40-minute doc about classic North Carolina theater had its premiere on April 6 Longtime Cutters editor and Chicago filmmaker Michael Lippert has debuted a new document...
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You’re Fired! WGA implements agency Code of Conduct
  • BREAKING NEWS

You’re Fired! WGA implements agency Code of Conduct

By Colin Costello Apr 15, 2019
After talks broke down between the Writers Guild of America and The Association of Talent Agencies members began firing their agents Things just got real. After ta...
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And the title of ‘Star Wars Episode IX’ is…
  • BREAKING NEWS

And the title of ‘Star Wars Episode IX’ is…

By Colin Costello Apr 12, 2019
The Rise of Skywalker. Hyperdrive on that for a minute, Jedis. After almost 40 years, director JJ Abrams and Lucasfilm president Kathleen Kennedy have announced the title ...
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This Bud’s for Dwayne Wade
  • Reel Ad of the Week

This Bud’s for Dwayne Wade

By Colin Costello Apr 12, 2019
The Chicago native and former Bull gets a Hall of Fame style sendoff from Budweiser, VaynerMedia and Cutters NY Okay, Dwayne Wade and his Miami Heat soundly beat my...
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Mike’s Hard Lemonade creates “brighter times”
  • NEW WORK

Mike’s Hard Lemonade creates “brighter times”

By Colin Costello Apr 3, 2019
Online takeover of Washington Post on April Fool's day is part of three-year-old "Drink on Bright Side" campaign by Havas Reading any newspaper these days can be a t...
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CW’s ‘Batwoman’ shooting in town this week
  • TV

CW’s ‘Batwoman’ shooting in town this week

By Colin Costello Mar 28, 2019
Pilot for Arrowverse's newest addition filming exteriors all around town this week The Bat is back in Chi. But it's not Christian Bale's Batman, which used Chicago...
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Updated: Is there finally “Jusstice” for Jussie?
  • BREAKING NEWS

Updated: Is there finally “Jusstice” for Jussie?

By Colin Costello Mar 26, 2019
Cook County State Attorney drops all 16 criminal charges; and seals all records in a case full of twists and turns Again, the Jussie Smollett case has had more twis...
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Beer Wars: Miller Lite goes medieval on Bud Light
  • Reel Ad of the Week

Beer Wars: Miller Lite goes medieval on Bud Light

By Colin Costello Mar 22, 2019
New creative from agency DDB and a lawsuit take the battle to a whole new level Marsellus Wallace would be proud. The #corntroversy between Bud Light and Miller...
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Legends are made, not born in Highdive Jeep campaign
  • NEW WORK

Legends are made, not born in Highdive Jeep campaign

By Colin Costello Mar 18, 2019
A pair of bold and righteous 30-second spots are paving the way for the brand's integrated multi-market campaign Jeep has something to say about being a legend. "L...
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Will Chicago be first city to see ‘Star Wars’ trailer?
  • REEL THINGS

Will Chicago be first city to see ‘Star Wars’ trailer?

By Colin Costello Mar 15, 2019
Lucasfilm announced "Episode IX" director JJ Abrams and Producer Kathleen Kennedy will appear on a panel at Chicago convention next month. Keep your light sabers cau...
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