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Columnist: Colin Costello

BBDO slows things down for Tequila Herradura’s campaign
  • CREATIVE

BBDO slows things down for Tequila Herradura’s campaign

By Reel Chicago May 7, 2026
Tequila Herradura is making a case for patience in a world addicted to speed. The tequila brand has launched “We Leave Nothing to Luck and Everything to Craft,” a new globa...
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2025 in Review: Chicago’s Best Ad Campaigns
  • Year in Review

2025 in Review: Chicago’s Best Ad Campaigns

By Colin Costello Dec 31, 2025
If 2025 taught the advertising world anything, it’s that nothing is guaranteed. Not legacy. Not scale. Not even survival. The loss of DDB and FCB as Chicago powerhouses hit h...
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Reel Chicago’s Agency of 2025 is Highdive
  • Year in Review

Reel Chicago’s Agency of 2025 is Highdive

By Colin Costello Dec 31, 2025
In a year when Chicago advertising said goodbye to legacy names, weathered layoffs, and fought harder than ever to break through national clutter, one agency didn’t just surv...
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REVIEW: Charlie Hunnam elevates messy and chaotic Ed Gein Story
  • CHICAGO MADE

REVIEW: Charlie Hunnam elevates messy and chaotic Ed Gein Story

By Colin Costello Oct 6, 2025
Who was Ed Gein? Was he really “the Ghoul of Plainfield," a serial killer who fashioned furniture from corpses he dug up at the nearby cemetery? Or an empathetic schizophreni...
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REVIEW: While it still has bite, is it time for The Bear to hibernate?
  • CHICAGO MADE

REVIEW: While it still has bite, is it time for The Bear to hibernate?

By Colin Costello Jun 26, 2025
While all episodes of The Bear have been released on FX and Hulu, this reviewer has only completed the first five episodes. But we have enough to review! Here's the bottom ...
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The Heist opens Chicago office with key hires from The Mill
  • POST

The Heist opens Chicago office with key hires from The Mill

By Colin Costello Mar 31, 2025
In a move that signals a major shift in the creative production landscape, The Heist, a Thinkingbox company, has significantly expanded its creative and client services teams w...
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The Best Oscar Viewing Parties in Chicago for 2025
  • AWARDS

The Best Oscar Viewing Parties in Chicago for 2025

By Colin Costello Mar 1, 2025
Lights, camera, Chicago! The 97th Academy Awards are upon us, and there’s no better way to celebrate than surrounded by fellow movie lovers, glammed up (or dressed down), wit...
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Chicago director Bill Morrison on his Oscar-nominated film, Incident
  • AWARDS

Chicago director Bill Morrison on his Oscar-nominated film, Incident

By Colin Costello Feb 28, 2025
The powerful short documentary Incident opens on a quiet midsummer evening in Chicago’s South Shore. The stillness is abruptly broken as a man dashes into the street, stumbli...
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Chicago Screenwriter Eric Anderson earns third Grey List honor
  • AWARDS

Chicago Screenwriter Eric Anderson earns third Grey List honor

By Colin Costello Feb 25, 2025
Chicago-based screenwriter Eric Anderson is once again making waves in the industry, securing his third consecutive spot on The Grey List with The Lot, a high-energy horror-com...
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What The Mill closing means for Chicago’s VFX industry
  • POST

What The Mill closing means for Chicago’s VFX industry

By Colin Costello Feb 24, 2025
Sister publication, Reel 360 News, was the first to break the story of Technicolor Creative Studios' financial troubles and its decision to shut down The Mill’s U.S. operatio...
More »
Lay’s “The Little Farmer” is the standout Super Bowl spot from Chicago
  • Super Bowl

Lay’s “The Little Farmer” is the standout Super Bowl spot from Chicago

By Colin Costello Feb 10, 2025
Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that hon...
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From apples to lions: What the new Leo means to Chicago
  • POV

From apples to lions: What the new Leo means to Chicago

By Colin Costello Jan 14, 2025
Almost every time former Reel Chicago editor Dan Patton wrote or edited an article about Leo Burnett, he’d get flak—from the iconic agency and our publisher alike—for cas...
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Reel Chicago Post House of 2024: Optimus
  • Year in Review

Reel Chicago Post House of 2024: Optimus

By Colin Costello Dec 31, 2024
In the world of Chicago post-production, few names carry as much weight as Optimus. This powerhouse at 161 East Grand has spent decades helping brands, filmmakers, and age...
More »
Reel Chicago Agency of 2024: Quality Meats
  • Year in Review

Reel Chicago Agency of 2024: Quality Meats

By Colin Costello Dec 31, 2024
What can you say about an agency that is ballsy enough to create a “couch lube” named after incoming Vice-President, J.D. Vance? You say they’ve earned the title of Reel ...
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2024 in Review: The year’s best campaigns
  • Year in Review

2024 in Review: The year’s best campaigns

By Colin Costello Dec 31, 2024
When it came to creative brilliance, Chicago’s agencies showed the rest of the world how it’s done in 2024. Highdive, BarkleyOKRP, Quality Meats, and other Windy City power...
More »
Two scary Chicago writers – TJ Cimfel, David White – talk up new Netflix film, Don’t Move
  • REEL INTERVIEWS

Two scary Chicago writers – TJ Cimfel, David White – talk up new Netflix film, Don’t Move

By Colin Costello Oct 25, 2024
This is the month of Halloween and Netflix is keeping its terrifying clown foot on the scare pedal with the release of Don't Move. The 2024 horror film is directed by Adam Schi...
More »
Prison Break gets new life on Netflix – soars to number one on streaming
  • CHICAGO MADE

Prison Break gets new life on Netflix – soars to number one on streaming

By Colin Costello Sep 6, 2024
Chicago production teams and actors who worked on the first season of Prison Break have a reason to celebrate once again! According to Nielsen’s latest streaming rankings...
More »
Wendy Jo Carlton’s Lucy is a Loser begins filming
  • PRODUCTION CENTRAL

Wendy Jo Carlton’s Lucy is a Loser begins filming

By Colin Costello Sep 4, 2024
Filming has officially begun for Wendy Jo Carlton’s highly anticipated independent feature Lucy is a Loser, exploring the healing power of weirdness, music, and human connect...
More »
Tom Duff celebrates 29 years at Optimus
  • Advertiser Spotlight

Tom Duff celebrates 29 years at Optimus

By Colin Costello Aug 15, 2024
Big congrats to Tom Duff, who is celebrating 29 years at Optimus, marking nearly three decades of leadership and innovation in the advertising and post-production industry. ...
More »
Two Chicago agencies shine at AdAge’s Small Agency Awards
  • AWARDS

Two Chicago agencies shine at AdAge’s Small Agency Awards

By Colin Costello Jul 26, 2024
Chicago's advertising scene is celebrating a significant achievement as two local agencies, Quality Meats and Laughlin Constable, were honored at Ad Age’s 16th Annual Small A...
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