NEW WORK Archives · Page 15 of 20 · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

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Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One

By Colin Costello Jan 18, 2019

The Minneapolis agency and the versatile funnywoman help the snack maker encourage people who need more fiber in their diet According to "Food Navigator" for some co...

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Utopic elicits love for McDonald’s in two new spots

By Daniel Patton Jan 18, 2019

Great performances, top cinematography, and A-list director Morten Tyldum elevate the brand without mentioning a hamburger Utopic helped McDonald’s tell a pair...

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AbelsonTaylor Launches Icons.Health channel

By Reel Chicago Jan 17, 2019

New venture features content that explores the intersection of healthcare and technology with innovators and entrepreneurs What do Microsoft, Aetna, Twitter, ...

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Energy BBDO helps Ocean Spray celebrate farmers

By Colin Costello Jan 11, 2019

Chicago agency launches new "Act Tiny, Be Mighty" campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy ...

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Calabash dials it up to 19 million for PayPal campaign

From Right Word Media Jan 10, 2019

Animation studio teams with design house Run Kick Shout on digital spots about payment systems created by Walrus The old journalism adage “show me, don’t tell ...

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Fusion92 launches hilarious RedBox online campaign

By Colin Costello Jan 6, 2019

Chicago boutique showcases a man with prehensile feet and a date night gone wrong in a pair of new spots Indie innovation marketing agency, Fusion92, has launched Re...

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mcgarrybowen creates holiday thrills for Crayola

From Mark Allen & Co. Dec 21, 2018

A colorful campaign rouses the holiday spirit with DIY adventure and lovable crayon characters The Crayola characters are back this holiday season and are starring in ...

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Energy B and Kerrygold celebrate the sound of cooking

By Colin Costello Dec 21, 2018

Campaign pairs recipes with Spotify playlists to enhance the moods of preparation and dining What's your cooking theme song? When I come home and catch a waft of Vegan...

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KEVIN! is back in a ‘Home Alone’ update from Google

By Reel Chicago Dec 21, 2018

“#heygoogle Have you ever wondered what Kevin McCallister is like as an adult? Me neither” Macaulay Culkin He's back ya filthy animals. Macaulay Culkin was ...

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Mode Project helps Laughlin add humor to Acuity campaign

From Mode Project Dec 12, 2018

Relatable situations go from anxious to happy in a series of spots that have earned a million online views (Chicago — 12 December 2018) A series of videos created by...

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Sidebar helps Hershey update a holiday classic

By Daniel Patton Dec 12, 2018

”Heartwarming the World” spreads holiday joy by allowing users to create and share customized versions of “We Wish You A Merry Christmas” Sidebar recently kicke...

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Unltd and Reddit help McD’s “hamburger takeover”

From We Are Unlimited Nov 30, 2018

McDonald’s dedicated agency teams with venerable website to celebrate the birthday of an internet legend with a historic activation and social campaign On Dece...

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A “Privilege Check” from Heat and the 3% Movement

By Joey Filer Nov 29, 2018

Heat Executive Creative Director Elaine Cox talks about privilege, video games, and workplace diversity Attendees who checked their jackets at the November 8-9 3% ...

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Leo and Kraft are thankful for Mac & Cheese

By Colin Costello Nov 28, 2018

Kraft Mac & Cheese launched a preemptive strike against all the weird foods we eat on Thanksgiving How was your Thanksgiving? The Reel Chicago team is still recoveri...

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mcgarrybowen scores with star-studded Brita spot

By Daniel Patton Nov 26, 2018

Crafty footage and sharp cuts help Stephen Curry and Anwar Jibawi weave a message into an absurd and enjoyable dinnertime sketch mcgarrybowen Chicago has helped Br...

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OKRP helps Illinois Lotto go for the heart

By Reel Chicago Nov 19, 2018

New seven-week, multi-platform campaign showcases the emotion of turning Lottery tickets into holiday gifts (Chicago — Nov. 14, 2018) Illinois Lottery advertising...

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United Airlines “World Orchestra” plays a global tune

By Reel Chicago Nov 16, 2018

A new spot from mcgarrybowen New York transforms "Rhapsody in Blue" into a multicultural melody of hope United Airlines new commercial, World Orchestra, is a multi...

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Demo Duck customizes intros for favorite podcasts

By Daniel Patton Nov 15, 2018

Customized sights and sounds add depth and pizazz to an increasingly popular form of consumer media In pursuit of a 2018 goal to “do more passion projects,” C...

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PSAs by Leo B urge parents to choose #TheRightSeat

From MSL Group Nov 9, 2018

The venerable shop teams up with Ad Council and NHTSA to make sure kids in cars are secured properly. (Washington DC — 8 November 2018) Today, the Ad Coun...

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New Havas installation features artists baring their souls

By Colin Costello Nov 8, 2018

Together with The Pink Agenda, the agency takes ad creativity to another level with “The Naked Truth” Havas has erected a powerful greeting for all-comers who p...