NEW WORK Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

The General Insurance launches new ad campaign from Highdive

By Reel Chicago Sep 16, 2021

The General Insurance launched its new ad campaign after announcing a brand refresh back in February of this year. They addressed brand perception barriers by tackling the ...

NEW WORK

The Distillery Project says ‘Get Real’ in Fresh Thyme Market campaign

By Reel Chicago Sep 16, 2021

Independent, creative and strategic agency The Distillery Project has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that...

NEW WORK

This Halloween, Tasty Human cat treats are on the menu

By Reel Chicago Sep 14, 2021

This Halloween season, the TEMPTATIONS brand is sinking their claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they migh...

NEW WORK

9Rooftops’ CLR spots put power behind new probiotic cleaners

By Reel Chicago Sep 8, 2021

CLR (pronounced "clear") home cleaning products, manufactured by Jelmar, LLC, has produced two new TV spots to support the launch of the brand's first daily-use multipurpose cl...

NEW WORK

VSA Partners Leads AMRI Brand Transformation to Curia

By Reel Chicago Aug 31, 2021

VSA Partners, the hybrid brand strategy and design agency, has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability...

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STORY director Kevin Smith stirs up grimy comedy for Cramer-Krasselt’s Gumout

By Reel Chicago Aug 24, 2021

A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smit...

NEW WORK

Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA

By Reel Chicago Aug 9, 2021

A Mexican family of landscapers is at the heart of Cramer-Krasselt's newest work for power tool company, ECHO USA. The agency says it's the second installment in a series of st...

NEW WORK

Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

By Reel Chicago Aug 9, 2021

In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching 'Stop & Go', a 15-seco...

NEW WORK

FCB: New brand campaign encourages people get out and grab Groupon

By Reel Chicago Aug 4, 2021

Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. "Grab Life by the Groupon"...

NEW WORK

Framestore: Anh Vu goes back to school with Macy’s

By Reel Chicago Jul 23, 2021

This school year, it’s not just students and teachers that are coming back to classrooms — it’s smiles, backpacks, long overdue high fives and even pants that aren’t sw...

NEW WORK

Wondros features Patti LaBelle for Walmart via Burrell

By Reel Chicago Jul 20, 2021

Wondros Collective's Tamika Miller Directs Patti LaBelle Black Music Month Celebration for Walmart via Burrell Agency In celebration of Black Music Month, Walmart highlights...

NEW WORK

SweeTARTS contest wins Christina Aguilera mix session

By Reel Chicago Jul 14, 2021

SweeTARTS, the beloved candy brand that's known for being more than just one thing, announces its SweetBEATS online music mixer and contest! Through a world of fresh soun...

NEW WORK

Jeep Grand Cherokee L Wildly Civilized campaign

By Reel Chicago Jul 14, 2021

The Jeep brand is launching its new marketing campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television...

NEW WORK

Tequila Herradura rebranded in Energy BBDO campaign

By Reel Chicago Jun 29, 2021

Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and exp...

NEW WORK

Carbon creates Babybel Plus+ launch films for Havas

By Reel Chicago Jun 29, 2021

The beloved Babybel characters are back, and this time with superpowers. Directed by Carbon's Liam Chapple and produced at Carbon for Havas, the ‘Introducing Babybel Plus+’...

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STORY evokes everyday heroes for Pedialyte

By Reel Chicago Jun 18, 2021

During the pandemic, we’ve all drawn inspiration from frontline workers. In a new ad for Pedialyte and Norton Agency, Chicago, STORY director Blair Hayes tells the story of a...

NEW WORK

Miller Lite & New Balance collide for first-ever beer shoe

By Reel Chicago Jun 15, 2021

To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Fat...

NEW WORK

Cox & FCB bring families together with The Hug Project

By Reel Chicago Jun 9, 2021

As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology c...

NEW WORK

Gentleman Jack Tennessee Whiskey celebrates Milestones

By Reel Chicago Jun 1, 2021

Gentleman Jack Double-Mellowed Tennessee Whiskey has launched “Milestones,” the brand’s first spot in the global “Make it Count” campaign for the Jack Daniel’s bran...

NEW WORK

Blue Chip’s new Merrell campaign says “Take a Hike”

By Reel Chicago May 19, 2021

Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at DSG...

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