NEW WORK Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills

By Reel Chicago May 24, 2022

Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owne...

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Cramer-Krasselt launches Rain-X campaign that goes beyond your windshield

By Reel Chicago May 19, 2022

Cramer-Krasselt, the nation's second-largest independent marketing and communications agency, and Rain-X, extension of Illinois Tool Works Inc. an industry leader in automotiv...

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Kleenex and FCB launch 3D billboard in New York’s Times Square

By Reel Chicago May 14, 2022

You can’t control everything life throws at you: a sneeze in a crowded elevator, a nosebleed or a lipstick smudge. We treat vulnerable moments as if they’re something t...

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Starbucks launches its first energy drink, Starbucks BAYA Energy

By Reel Chicago May 11, 2022

Starbucks has entered the energy category with the launch of Starbucks BAYA Energy, a ready-to-drink beverage crafted from caffeine naturally found in coffee fruit, as well as ...

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Coors Light beats the heat with Chillboards energy-efficient campaign

By Reel Chicago May 11, 2022

In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Ri...

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TEMPTATIONS Kitten treats can help you be your kitten’s favorite human

By Reel Chicago May 6, 2022

For the first time, the TEMPTATIONS brand is introducing a line of TEMPTATIONS Kitten treats. Just like the TEMPTATIONS treats adult cats know and love, the new treats are the ...

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MERGE debuts new creative spots for Land O’Frost campaign

By Reel Chicago May 4, 2022

MERGE, a premium storytelling technology company and its client Land O'Frost, Inc., one of the nation’s best-selling brands of pre-sliced deli meats, announced the debut of ...

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Highdive and The General launch new campaign with Shaquille O’Neal

By Reel Chicago Apr 29, 2022

The General Insurance is on a journey to tackle and acknowledge the misperceptions that were driven largely by how consumers viewed its previous advertising by launching its ne...

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Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience

By Reel Chicago Apr 22, 2022

Recently, to celebrate 4/20, the most sacred holiday for cannabis lovers, Leo Burnett crafted a buzz-worthy campaign for Wingstop. In honor of the most chill day of the yea...

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Moen launches World Water Day campaign by Havas Chicago

By Reel Chicago Apr 22, 2022

Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through ...

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Highdive and Airheads launch new campaign Airheads Have More Fun

By Reel Chicago Apr 19, 2022

Highdive Advertising and Airheads launched the new Airheads Have More Fun campaign across a multitude of platforms, including Hulu, Roku, and more. The campaign is directed...

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Havas Chicago celebrates Yellowstone National Park’s 150th anniversary

By Reel Chicago Apr 8, 2022

Rather than looking back to celebrate Yellowstone National Park’s 150th anniversary, Havas Chicago thought it would be a good time to look forward and think about ways to p...

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Reynolds Wrap wants to cover your Easter ham in candy this year

By Reel Chicago Apr 8, 2022

Reynolds Wrap, the expert maker of foil products for 75 years, wants to serve up some extra sweetness this Easter. From the brand that created wacky Thanksgiving turkeys wi...

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VSA Partners helps Rare Air Media launch Michael Jordan NFTs

By Reel Chicago Apr 6, 2022

Non-Fungible Tokens, or NFTs, are creating tremendous opportunities for creators and collectors of art, memorabilia, and other digital assets. Now Rare Air Media, producer of M...

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VSA Partners launches new brand identity for global clean energy client

By Reel Chicago Mar 31, 2022

The decarbonization and hydrogen technologies developed by FuelCell Energy have been quietly helping to revolutionize the clean energy sector for decades. Now the company h...

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SOLO Cup predicts March Madness bracket results with FLIP CUP

By Reel Chicago Mar 26, 2022

After Selection Sunday, the creative team at SCC, the Adage small agency of the year, created this 30-second video just in time to go live on SOLO ’s digital platforms by the...

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Moen commits to saving one trillion gallons of water by 2030

By Reel Chicago Mar 23, 2022

Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through ...

NEW WORK

Kraft Singles launches Square It music video for their singles single

By Reel Chicago Mar 21, 2022

Foodies and music-lovers alike have been dancing in their kitchens to the new Kraft Singles single, Square It since it launched across streaming platforms a week ago. Now, th...

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POWERADE prioritizes wellbeing over winning in new campaign

By Reel Chicago Mar 16, 2022

Publicis Italy, Publicis Mexico, Leo Burnett Chicago, Digitas NY celebrate the power of the pause in new campaign, with post from Whitehouse Chicago, Framestore Chicago, Anothe...

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MiraLAX’s Workstipation Reform fights stress in office bathrooms

By Reel Chicago Mar 12, 2022

As the nation debates when America’s workforce should return to their physical offices, a surprising trend has emerged – people’s dread about pooping in their office bath...