NEW WORK Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

Cut+Run finds that winning feeling for new Dave & Busters spot

By Reel Chicago Dec 7, 2021

Cut+Run editor Robert Ryang finds that winning feeling for new Dave & Busters spot from agency Mother. What is this feeling? The question is answered in a full Dingi...

NEW WORK

The Salvation Army helps people Keep It Going in new Camp Lucky PSA

By Reel Chicago Dec 3, 2021

Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, Keep It Going. The film, via agency LERMA/ and directed by Jeff Bednarz, is a holida...

NEW WORK

Cox gives immigrants away from family the chance to hug again

By Reel Chicago Nov 30, 2021

As many of us return to our social lives and plan to celebrate the holidays together, Cox wanted to support those who continue to remain separated from loved ones. Immigra...

NEW WORK

11 Dollar Bill and Piggyback propel Carhartt into the New Frontier

By Reel Chicago Nov 12, 2021

11 Dollar Bill provided final post and deliverables for a series of spots promoting the toughness and versatility of Carhartt’s new technology for their Force and Super Dux l...

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11 Dollar Bill adds WOW! factor to Made’s broadband service campaign

By Reel Chicago Oct 26, 2021

11 Dollar Bill provided graphic design, editorial and post-production services for a new campaign for Wow! in which the speed, quality and reliability of the company’s broadb...

NEW WORK

Blue Chip repositions Splenda as a wellness brand

By Reel Chicago Oct 23, 2021

A new campaign from agency Blue Chip repositions Splenda as a wellness brand, with the top low-calorie sweetener being the first step toward a healthier lifestyle. Whereas ...

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11 Dollar Bill joins Colorado Lottery and Cactus in confronting Fomoomoolah

By Reel Chicago Oct 19, 2021

11 Dollar Bill helped to draw attention to Fomoomoolah, a mysterious phenomenon sweeping the Rocky Mountain State in a new campaign for the Colorado Lottery. The studio pr...

NEW WORK

Babyganics celebrates perfectly imperfect parents

By Reel Chicago Oct 15, 2021

With its new campaign, baby products brand Babyganics is acknowledging and challenging today’s cultural conversation of what it means to be a “perfect” parent. “H...

NEW WORK

Champion celebrates iconic franchise with Reverse Weave Week

By Reel Chicago Oct 12, 2021

Champion Athleticwear announces Reverse Weave Week! The week, full of giveaways and collabs, will run through October 19 to acknowledge the anniversary of their ...

NEW WORK

Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life

By Reel Chicago Sep 29, 2021

Miller Lite is asking fans to get the game day crew together for a chance to win these precious 10K Gold Rings and unlock free Miller Lite for life. For decades, football se...

NEW WORK

Leo Burnett creates child safety campaign for the Ad Council

By Reel Chicago Sep 22, 2021

To coincide with Child Passenger Safety Week, the Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) announced new p...

NEW WORK

Marco’s Pizza declares National Pepperoni Pizza Day

By Reel Chicago Sep 21, 2021

In case you didn’t know, there’s a Pepperoni Pizza War heating up and Marco’s Pizza, the fifth largest delivery pizza company in the country, is leveraging 920 – nation...

NEW WORK

The General Insurance launches new ad campaign from Highdive

By Reel Chicago Sep 16, 2021

The General Insurance launched its new ad campaign after announcing a brand refresh back in February of this year. They addressed brand perception barriers by tackling the ...

NEW WORK

The Distillery Project says ‘Get Real’ in Fresh Thyme Market campaign

By Reel Chicago Sep 16, 2021

Independent, creative and strategic agency The Distillery Project has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that...

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This Halloween, Tasty Human cat treats are on the menu

By Reel Chicago Sep 14, 2021

This Halloween season, the TEMPTATIONS brand is sinking their claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they migh...

NEW WORK

9Rooftops’ CLR spots put power behind new probiotic cleaners

By Reel Chicago Sep 8, 2021

CLR (pronounced "clear") home cleaning products, manufactured by Jelmar, LLC, has produced two new TV spots to support the launch of the brand's first daily-use multipurpose cl...

NEW WORK

VSA Partners Leads AMRI Brand Transformation to Curia

By Reel Chicago Aug 31, 2021

VSA Partners, the hybrid brand strategy and design agency, has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability...

NEW WORK

STORY director Kevin Smith stirs up grimy comedy for Cramer-Krasselt’s Gumout

By Reel Chicago Aug 24, 2021

A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smit...

NEW WORK

Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA

By Reel Chicago Aug 9, 2021

A Mexican family of landscapers is at the heart of Cramer-Krasselt's newest work for power tool company, ECHO USA. The agency says it's the second installment in a series of st...

NEW WORK

Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

By Reel Chicago Aug 9, 2021

In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching 'Stop & Go', a 15-seco...

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