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Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Category: NEW WORK

User data powers Spotify’s new outdoor campaign
  • NEW WORK

User data powers Spotify’s new outdoor campaign

By Colin Costello Dec 13, 2017 0 Comment
7+
As a former advertising creative, I can’t honestly say my ears always perked up at the mention of “User Data.” Typically, it was the driest portion of any meeting, ca...
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FCB-Michelob ULTRA spot bowed during the Super Bowl
  • NEW WORK

FCB-Michelob ULTRA spot bowed during the Super Bowl

By Ruth L Ratny Feb 5, 2017 0 Comment
1+
A 30-SECOND SPOT, "Our Bar" from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl. The spo...
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Martha Stewart part of new VSA/Borden® Cheese campaign
  • NEW WORK

Martha Stewart part of new VSA/Borden® Cheese campaign

By Ruth L Ratny Jan 29, 2017 0 Comment
1+
BORDEN® CHEESE TARGETS BUSY MOMS in an integrated campaign — including Martha Stewart’s Facebook Live show, the first for a cheese brand — from VSA Partners for marketing...
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Energy BBDO’S new Extra gum TV spot debuts Oct. 19
  • NEW WORK

Energy BBDO’S new Extra gum TV spot debuts Oct. 19

By Mike Morgan Oct 19, 2015 0 Comment
0
ENERGY BBDO’S NEW SPOT in its wildly successful Wrigley gum’s “Give Extra, get Extra” campaign, is "The Story of Sarah and Juan," a 2-minute video currently playing on Y...
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Leviathan’s MSI exhibit tells of science behind beauty
  • NEW WORK

Leviathan’s MSI exhibit tells of science behind beauty

By Dan Patton Dec 4, 2014 0 Comment
0
“Motherlodes of hifalutin data” help creators become “three times smarter than we were before” Chicago conceptual design firm Leviathan recently unveiled ne...
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NEXT/NOW’s sports video games play at new eatery
  • NEW WORK

NEXT/NOW’s sports video games play at new eatery

By Daniel Patton Apr 20, 2014 0 Comment
0
Diners at the River North eatery can enter a virtual arena with Richard Dent, Frank Thomas, Patrick Kane, and Darren Haydar Thanks to interactive marketing agency NEXT...
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Havas/Sonixphere animated spot one of 3 spotlighted
  • NEW WORK

Havas/Sonixphere animated spot one of 3 spotlighted

By Mike Morgan Dec 17, 2013 0 Comment
0
Havas Worldwide’s holiday spot for Reynolds Parchment Paper features a Sonixphere live orchestra and original score dramatizing the heroic stunts of “Pepper,” an anim...
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The Colonie edits cinema spot; more spot action
  • NEW WORK

The Colonie edits cinema spot; more spot action

By Ruth L Ratny Apr 26, 2012 0 Comment
0
THE COLONIE’S partner/editor Bob Ackerman edited a Draftfcb/San Francisco Levi’s clever Dockers’ spot, “Phone Booth” for release in cinemas throughout Europe and direc...
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