New Brita spot from dentsumcgarrybowen and cut+run

As the new dentsumcgarrybowen Brita spot Stepping Up relays, every day we have a choice, to keep our old habits or start new ones.

The commercial was directed by Arts & Sciences Sean Meehan and edited by Cut+Run’s Steve Gandolfi for agency McGarryBowen.

This is brilliantly illustrated by a young girl who forges a new path through the supermarket using a case of single use water bottles, but not in the way
you’d expect.

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Drink like you care.

Clients: The Clorox Company
Studio Lead: Lauren Kahn
Associate Marketing Director: Drew Mathias
Associate Marketing Manager: Rachel Garrison
Associate Director, Brand Engagement: Jen Reilly
Brand Manager Specialty: Luis Perez Martin
Associate Marketing Manager: Roohani Chauhan
Assoc. Dir., Advertising & Comm, Production: Boris Nurko
Ad. Manager, Talent & Rights Management: Tricie Evans

Agency: Dentsumcgarrybowen
Chief Creative Officer: Kurt Fries
Creative Director: Christian Liu
Creative Director: Andres Arlia
Art Director: Devin Hilgenkamp
Copywriter: Tori Dubray
Group Account Director: Mary Ashley Chenoweth
Account Director: EB Jackson
Account Supervisor: Jack Malone
Account Executive: Taylor Allen
Executive Producer: Eric Faber
Sr. Producer: Christen James
Director, Business Affairs: Joann Baker
Talent Supervisor: Jamika Vogel
Sr. Business Affairs: Jillian Wisniewski
Senior Music Producer: Brandy Ricker

Production Co: Arts & Sciences
Director: Sean Meehan
EP: Sam McGarry
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Managing Partner: Michelle Eskin
EP: Amburr Farls
Producer: Jared Thomas

VFX / Finishing: Jogger LA
Creative Director: Andy Brown

Colorist: Oisin O’ Driscoll / The Mill

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