Latest eye catching new work — 4.16.18


For your viewing pleasure, here’s a collection of spots and trailers that are currently holding Reel Chicago’s attention.

Blue Bunny
Agency: FCB Chicago

“Bye Bye britches!”

FCB’s latest for Blue Bunny ice cream (a recent account win that we reported on last year) features the tagline, “Give into the bunny” and boasts just the right amount quirkiness. The campaign also takes advantage of a recent casting coup by starring the grandma from We are Unlimited’s chicken spots.





Miller Lite
Agency: DDB Chicago

Caught these during the NBA playoffs (Go Sixers!) DDB Chicago has released a series of 15-second Miller Lite spots that keeps that tagline from 180LA, “Holds True.” The last spot called, “Slide,” goes head-to-head with DDB’s old beer, Bud Light.







Tara Expéditions Foundation
Agency: FF Los Angeles

From out of the “I F*cking Love Science” camp comes this fascinating spot from independent creative boutique FF Creative. The agency has unveiled the ‘Ocean Miner’ project for the Tara Expéditions Foundation, who is helping save the oceans in an unconventional way – by mining them for Bitcoin.



Hormel Natural Lunch Meats
Agency: BBDO, Minn

This week BBDO, Minn gives us America’s favorite co-star Judy Greer (Ant-Man) who hosts a wine tasting-like sandwich tasting affair where lunchmeat aficionados assess the aroma and flavor of Hormel Natural Choice lunchmeats. It’s fun and cheeky, like Greer.



“Deadpool 2” Final Trailer
Studio: 20th Century Fox

With Disney/Marvel’s The Avengers: Infinity Wars kicking open the door to the summer movie season, the other studios (they actually exist) are gearing up to showcase their releases. This final trailer for the highly-anticipated Deadpool sequel, affectionately known as DP2 doesn’t diminish hype or hope for the film. “From the studio that killed Wolverine“:



“Jurassic World: Fallen Kingdom” Final Trailer
Studio: Universal

Dinos, dinos and more dinos! Where is my clapping Jonah Hill gif?



“The Incredibles 2”
Studio: Disney/Pixar

The Parrs are back … finally. The long-awaited Incredibles sequel is only a couple of months away. And this trailer gets me salivating.



“The Equalizer 2”
Studio: Sony

I had heard talk that there was going to be a sequel to the 2014 Denzel Washington action film based on the 1980 hit TV series. Nothing like seeing a man beaten with a tea pot.

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Have new work? Contact Colin Costello at or follow him on Twitter @colincostello10.