DDB helps Skittles show where Sweet Heat comes from

The industrial cooks who evidently make Skittles

The industrial cooks who evidently make Skittles

DDB Chicago helped Skittles retain its top place on the eclectic advertising mantel with a new 15-second commercial starring a pair of unkempt basement dwellers.

Skittles’ Rile the Rainbow commercial offers no context for the characters who “love these Sweet Heat Skittles,” but that doesn’t matter.

The spot by DDB Chicago earns an enthusiastic double take for implying that the candy is manufactured with rainbow magic on a rusty grill supported by cinderblocks in a grungy industrial cubbyhole.

 

 

Rile the Rainbow, which is currently running online, supports the national launch of Skittles Sweet Heat, a spicy new version of the colorful jellybeanesque candy manufactured by the Wrigley Company, a division of Mars, Inc.

Jumper Cable print ad for Skittles Sweet Heat
Jumper Cable print ad for Skittles Sweet Heat

Other elements of the campaign include new print creative and owned social.

Among those elements is an ad featuring a colorful Skittles rainbow getting a jumpstart from a car battery.

“In each piece of creative, you see characters ‘Rile the Rainbow’ to unleash the spicy side of the familiar fruity rainbow and extract its ultimate sweet heat pleasure,” explained a press release about the campaign issued today.

Other work by DDB for Skittles includes a Super Bowl spot starring David Schwimmer and an anonymous teen.

 
CREDITS
RILE THE RAINBOW ONLINE VIDEO
CLIENT: Mars Wrigley Confectionery
   VP Marketing, Fruity Confections: Matt Montei
   Marketing Director: Debbie Litow
   Senior Associate Brand Manager: Marcus Hudetz

CREATIVE AGENCY: DDB Chicago
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, DDB Chicago: John Maxham
   Group Creative Director: Myra Nussbaum
   Creative Director, Copywriter: Adam Cook
   Associate Creative Director: Chris Bruney
   Chief Production Officer, DDB Chicago, Diane Jackson
   Executive Producer: Matt Blitz
   Senior Producer: Jason Georgen
   Senior Producer: Keith Jamerson
   Global Business Director: Rich Guest
   Global Segment Lead: Eli Velez
   Global Brand Lead: Josh Lenze
   Global Account Director: Erin Leahy
   Global Account Supervisor: Jacqueline Hines
   Global Account Manager: Jane Steinhoff

PRODUCTION COMPANY: Smith and Jones Films
   Director: Ulf Johansson
   Director of Photography: Andrejz Sekula
   Executive Producer: Philippa Smith
   Head of Production: Tori Smith

EDITORIAL: HutchCo
   Editor: Jim Hutchins
   Assistant Editor: Patrick O’Leary
   Executive Producer: Jane Hutchins

AUDIO POST: Another County
   Sound Designer: John Binder
   Assistant Audio Engineer: Josh Hunnicutt
   Executive Producer: Tim Konn
   Producer: Louise Rider

VFX/Color: MPC
   Executive Producer: Jesse Kurnit
   Producer: Chris Connolly

 

JUMPER CABLE PRINT AD
CLIENT: Mars Wrigley Confectionery
   VP Marketing, Fruity Confections: Matt Montei
   Marketing Director: Debbie Litow
   Senior Associate Brand Manager: Marcus Hudetz

CREATIVE AGENCY: DDB Chicago
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, DDB Chicago: John Maxham
   Group Creative Director: Myra Nussbaum
   Associate Creative Director: Dan LaVigne
   Creative Director, Copywriter: Adam Cook
   Associate Creative Director: Chris Bruney
   Chief Production Officer, DDB Chicago, Diane Jackson
   Executive Art Producer: Suzanne Koller
   Global Business Director: Rich Guest
   Global Segment Lead: Eli Velez
   Global Brand Lead: Josh Lenze
   Global Account Director: Erin Leahy
   Global Account Supervisor: Jacqueline Hines
   Global Account Manager: Jane Steinhoff

ILLUSTRATOR: ESTILO3D
   Head of Art: Esteban Lapidus
   Head of Art: Ezequiel Aprile
   Executive Producer: Sebastian Lapidus
   Executive Producer: Tim Mitchell

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