DDB Chicago helped Skittles retain its top place on the eclectic advertising mantel with a new 15-second commercial starring a pair of unkempt basement dwellers.
Skittles’ Rile the Rainbow commercial offers no context for the characters who “love these Sweet Heat Skittles,” but that doesn’t matter.
The spot by DDB Chicago earns an enthusiastic double take for implying that the candy is manufactured with rainbow magic on a rusty grill supported by cinderblocks in a grungy industrial cubbyhole.
Rile the Rainbow, which is currently running online, supports the national launch of Skittles Sweet Heat, a spicy new version of the colorful jellybeanesque candy manufactured by the Wrigley Company, a division of Mars, Inc.
Other elements of the campaign include new print creative and owned social.
Among those elements is an ad featuring a colorful Skittles rainbow getting a jumpstart from a car battery.
“In each piece of creative, you see characters ‘Rile the Rainbow’ to unleash the spicy side of the familiar fruity rainbow and extract its ultimate sweet heat pleasure,” explained a press release about the campaign issued today.
Other work by DDB for Skittles includes a Super Bowl spot starring David Schwimmer and an anonymous teen.
CREDITS
RILE THE RAINBOW ONLINE VIDEO
CLIENT: Mars Wrigley Confectionery
VP Marketing, Fruity Confections: Matt Montei
Marketing Director: Debbie Litow
Senior Associate Brand Manager: Marcus Hudetz
CREATIVE AGENCY: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Group Creative Director: Myra Nussbaum
Creative Director, Copywriter: Adam Cook
Associate Creative Director: Chris Bruney
Chief Production Officer, DDB Chicago, Diane Jackson
Executive Producer: Matt Blitz
Senior Producer: Jason Georgen
Senior Producer: Keith Jamerson
Global Business Director: Rich Guest
Global Segment Lead: Eli Velez
Global Brand Lead: Josh Lenze
Global Account Director: Erin Leahy
Global Account Supervisor: Jacqueline Hines
Global Account Manager: Jane Steinhoff
PRODUCTION COMPANY: Smith and Jones Films
Director: Ulf Johansson
Director of Photography: Andrejz Sekula
Executive Producer: Philippa Smith
Head of Production: Tori Smith
EDITORIAL: HutchCo
Editor: Jim Hutchins
Assistant Editor: Patrick O’Leary
Executive Producer: Jane Hutchins
AUDIO POST: Another County
Sound Designer: John Binder
Assistant Audio Engineer: Josh Hunnicutt
Executive Producer: Tim Konn
Producer: Louise Rider
VFX/Color: MPC
Executive Producer: Jesse Kurnit
Producer: Chris Connolly
JUMPER CABLE PRINT AD
CLIENT: Mars Wrigley Confectionery
VP Marketing, Fruity Confections: Matt Montei
Marketing Director: Debbie Litow
Senior Associate Brand Manager: Marcus Hudetz
CREATIVE AGENCY: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Group Creative Director: Myra Nussbaum
Associate Creative Director: Dan LaVigne
Creative Director, Copywriter: Adam Cook
Associate Creative Director: Chris Bruney
Chief Production Officer, DDB Chicago, Diane Jackson
Executive Art Producer: Suzanne Koller
Global Business Director: Rich Guest
Global Segment Lead: Eli Velez
Global Brand Lead: Josh Lenze
Global Account Director: Erin Leahy
Global Account Supervisor: Jacqueline Hines
Global Account Manager: Jane Steinhoff
ILLUSTRATOR: ESTILO3D
Head of Art: Esteban Lapidus
Head of Art: Ezequiel Aprile
Executive Producer: Sebastian Lapidus
Executive Producer: Tim Mitchell
