Carbon thrills with C+K on new Cedar Fair campaign

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Cedar Fair's "Railblazer"

Cedar Fair’s “Railblazer”

Just in time for roller-coaster season, the studio and the agency team up on four adrenaline-soaked spots for Cedar Fair Entertainment, owner of 11 amusement parks across the U.S. and Canada.

Following the success of Carbon’s creepily ominous 2017 teaser film for Mystic Timbers, Cramer-Krasselt Senior Art Director David Vaca and his team hatched an idea to bring four roller coasters to life by diving deep into the themes and backstories of each one.

Working across four 30-second films simultaneously and commanding a “tri-coastal” team of super-skilled artists, Carbon CD Liam Chapple shared directing duties with lead artists Tim Little and Gary Fouchy. Each of them plunged into the tropes, themes, and stylings of their respective story.

The results are separate and distinct mini-epics that boast unique visual language, color grades, camera framing, and edits: a lone gun-slinger arriving to town at sundown in the wild west; the carefree and nostalgic surf culture of California; and extreme off-roading adventures in the twisting canyons of the southwest.

 
CEDAR FAIR RAILBLAZER

 

“This was a fantastic opportunity to expand on our body of full CGI-direction work, to explore some interesting looks and styles, and to come up with some very creative workflows across all three offices to achieve two minutes of animation in just a few weeks,” said Carbon Managing Director Phil Linturn. “The fact that these four films are part of a much bigger broadcast campaign comprising 70+ broadcast spots is a testament to the focus and range of the production team.”

 
CEDAR FAIR TWISTED TIMBERS

 

Carbon’s approach was dictated by the tight deadlines of four simultaneous projects. To achieve the proper richness, tone, and detail, the company blended stylized CGI with hyper-real matte paintings and realistic lighting.

 
CEDAR FAIR STEEL VENGEANCE

 

The final collection boasts a variety of styles, including a children’s storybook, a contemporary manga animation, the spaghetti westerns of Sergio Leone, and one or two of the company’s favorite Pixar films.

“Bringing the stories and thrills of Cedar Fair rides to life is a fun creative challenge for C-K, year after year,” said C+K Senior Art Director David Vaca. “Carbon has been a great partner in this because they understand our creative vision and make sure the final work looks better than we could have imagined.”

 
CEDAR FAIR HANGTIME

 

“We always love working with Cramer-Krasselt,” adds Linturn. “They come with awesome concepts and an open mind, challenging us to surprise them with each new deck.”

Credits
Client: Cedar Fair

Agency: Cramer-Krasselt
   Chief Creative Officer : Marshall Ross (Cramer-Krasselt)
   Executive Creative Director : Rick Hamann (Cramer-Krasselt)
   VP Creative Director: Jimmy Dietzen (Cramer-Krasselt)
   Executive Producer: Scott McBurnie, (Cramer-Krasselt)
   Producer: Will Meyers (Cramer-Krasselt)

Twisted Timbers
   Junior Copywriter: David Plotkin
   Junior Art Director: Sarah Murphy

Steel Vengeance
   Junior Copywriter: David Plotkin
   Junior Art Director: Sarah Murphy

Rail Blazer
   Senior Copywriter: Emily Atkins
   Junior Art Director: Sarah Murphy

Hangtime
   Senior Copywriter: Tom Katers, Jr.
   Senior Art Director: David Vaca

Production Company: Carbon
   Directors: Liam Chapple, Gary Fouchy, Tim Little
   Carbon EP/Managing Director: Phil Linturn
   Carbon Producer: Beth Skopp
   Creative Director: Liam Chapple
   Storyboards: Dan MacDonald
   Concept Art: Vincent Morin
   Concept Art: Felip Hansen

Matte Painting: Ben Girdwood
   Henrik Holmberg
   Mark Ross

CG Lead: Tim Little
CG:
   Carlos Sandoval
   Todd Kumpf
   Gary Fouchy
   Ben Girdwood
   Mike Marsek
   Chin Lee
   Jeremy Ontiveros
   Jimmy San
   Quin Barclay
   Petur Arnorsson
   Steve Burger

Ocean FX TD: Chris Friesen
   Comp Lead: Daniel Pernikoff

Comp:
   Adam Thompson
   Danny Noren
   Tim Little
   Chris Beers
   Jon Jamison

2D Animation:
   Luca Vitale
   Andy Kennedy
   2D Animation: Sebastien Iglesias
   Peter Ahern

Colorgrade: Jeff Altman

Finish: Michael Anderson

Sound Design and Audio Post: SUM1
   Sound Designer / Mixer: Robert Marshall
   Producer: Shawn Ballman

 
Send your creative news to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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