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Category: ADVERTISING

Carbon’s thrilling adventures with boxes and paper
  • CREATIVE

Carbon’s thrilling adventures with boxes and paper

By Daniel Patton Mar 8, 2018
Carbon, Whitehouse Post, and Cramer-Krasselt combined spy-thriller cool with cute-mascot warmth in a pair of spots for the Paper and Packaging Board that debuted in February. ...
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Credle, Favat & Cartwright in new AICP short
  • CREATIVE

Credle, Favat & Cartwright in new AICP short

By Colin Costello Mar 7, 2018
Add acting to the illustrious resumes of FCB's Global Chief Creative Officer Susan Credle, Deutsch North American Chief Creative Officer Pete Favat and 72andSunny's Executive Cr...
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Hootenanny’s tasty addition to Ruby Tuesday campaign
  • CREATIVE

Hootenanny’s tasty addition to Ruby Tuesday campaign

By Daniel Patton Mar 1, 2018
Hootenanny and MARC USA recently launched a variety of social additions to an integrated Ruby Tuesday campaign that began with a highly visible spot in 2017. Featuring 360-...
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New PSA focuses on backlogged rape kits
  • CREATIVE

New PSA focuses on backlogged rape kits

By Colin Costello Feb 27, 2018
When Mariska Hargitay began the role of Olivia Benson on Law & Order: Special Victims’ Unit, the content of the scripts, as well as the work she did to prepare for the role, ...
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David&Goliath launch new Universal Parks campaign
  • Reel Ad of the Week

David&Goliath launch new Universal Parks campaign

By Colin Costello Feb 23, 2018
I don’t know if I’m lucky or not that I live 10 minutes from Universal, Hollywood. You’re welcome stalkers. That said, I sure do love going to the theme park when my daugh...
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SCC obsesses over new Portillo’s campaign
  • CREATIVE

SCC obsesses over new Portillo’s campaign

By Colin Costello Feb 22, 2018
Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwich...
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gyro and Make-A-Wish offer a teaspoon of hope
  • CREATIVE

gyro and Make-A-Wish offer a teaspoon of hope

By Colin Costello Feb 20, 2018
gyro Chicago/Denver has brought the Make-A-Wish Foundation to life by transforming the organization’s name into the tagline. Make A Wish. This bright, beautiful campaign...
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Cramer-Krasselt & Porsche cobble together a visceral spot
  • Reel Ad of the Week

Cramer-Krasselt & Porsche cobble together a visceral spot

By Colin Costello Feb 16, 2018
Well, this Reel Ad of the Week from Cramer-Krasselt made me smile. I was not aware of perhaps the coolest Italian cobbler this side of Geppetto, but Porsche USA and Cramer-Krass...
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Haddish to Groupon users: “Let’s get weird” for V-Day
  • CREATIVE

Haddish to Groupon users: “Let’s get weird” for V-Day

By Daniel Patton Feb 14, 2018
In keeping with the attitude that made her a favorite among Super Bowl viewers, Girls Trip star Tiffany Haddish combines firm advice with genuine enthusiasm in a new Groupon Val...
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Laughlin Constable goes “Bucks” wild
  • CREATIVE

Laughlin Constable goes “Bucks” wild

By Colin Costello Feb 12, 2018
A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm c...
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Leo B launches first spot for new Serta campaign
  • Reel Ad of the Week

Leo B launches first spot for new Serta campaign

By Daniel Patton Feb 9, 2018
Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the...
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DDB & Skittles reveal teen’s reaction to Schwimmer stunt
  • Super Bowl

DDB & Skittles reveal teen’s reaction to Schwimmer stunt

By Colin Costello Feb 7, 2018
With all due respect to the creative team at DDB Chicago, I did not and could not turn away from my beloved Eagles, and their win over the Patriots, to watch what was perhaps th...
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Reel Chicago’s most & least favorite Super Bowl spots
  • Super Bowl

Reel Chicago’s most & least favorite Super Bowl spots

By Reel Chicago Feb 5, 2018
This year, the commercials were the best part of the Super Bowl for everyone who doesn't live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair...
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Celebrity Super Bowl ads: what’s in it for your brand?
  • Super Bowl

Celebrity Super Bowl ads: what’s in it for your brand?

By Doug Kamp Feb 5, 2018
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While i...
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Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot
  • Super Bowl

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

By Colin Costello Feb 2, 2018
Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect ...
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Watch Aerosmith’s Steven Tyler drive a Kia in reverse
  • Super Bowl

Watch Aerosmith’s Steven Tyler drive a Kia in reverse

By Colin Costello Feb 1, 2018
Many of us often wonder what it would be like to go back in time. How would it feel? Would we love it or rush back to the present? Kia AOR David&Goliath has delivered a power...
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Kraft Super Bowl spot focuses on “real families”
  • Super Bowl

Kraft Super Bowl spot focuses on “real families”

By Daniel Patton Jan 30, 2018
Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling A...
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Watch Martha Stewart take on Jack in the Box
  • Super Bowl

Watch Martha Stewart take on Jack in the Box

By Colin Costello Jan 30, 2018
Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood. How...
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Watch Chris Pratt in new Michelob Ultra spot
  • Super Bowl

Watch Chris Pratt in new Michelob Ultra spot

By Colin Costello Jan 30, 2018
"These days, I'm trying to stay in top shape for work. So, when I see a beer I can't help but squint my eyes and imagine a treadmill.” No, that’s not me talking. It’s ...
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Schwimmer pushes Skittles for Super Bowl
  • Super Bowl

Schwimmer pushes Skittles for Super Bowl

By Colin Costello Jan 26, 2018
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and tha...
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