Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood.
However, if I wasn’t enjoying that meat that literally becomes one with the bread, I would certainly try Jack in the Box’s new Asian Fried Chicken Sandwich, simply because the new regional Super Bowl spot from Los Angeles-based AOR David and Goliath is hella funny.
Directed by Caviar’s Neal Brennon, the 60-second Showdown features Jack in the Box’ founder, Jack Box, barging onto the set of Martha Stewart’s show after hearing the culinary icon boldly state, “You’d never find a quality Banh Mi-inspired chicken sandwich like this at a fast-food restaurant.”
What she learns when Jack storms onto the set is that Jack in the Box has done just that with its new premium “Food Truck Series” which includes the Asian Fried Chicken Sandwich, the Pork Belly BLT and the Prime Rib Cheesesteak. Now it’s on, in a celebrity feud that could rival Drake and Meek Mill’s Twitter war. It’s a real beef. Sort of.
There is also this very funny 15-second teaser as well.
Stewart is quickly becoming a welcome Super Bowl staple as she appeared in last year’ T-Mobile spot with rapper, and now gameshow host, Snoop Dogg. By partnering with a culinary icon of her stature, Jack in the Box is announcing to the world that they are bringing premium to the masses.
The campaign will air during the game on 2/4, kicking off a Twitter feud between Jack and Martha with hashtag #JackVsMartha that will include the two shooting barbs back and forth in the form of posts, videos, gifs and even giving out each other’s personal phone numbers.
There will also be partnerships with Buzzfeed and Funny or Die. Additionally, in order to more effectively capture consumers’ shorter attention spans, media partner Carat will be introducing a test of :06 units on a Regional level for Jack in the Box, bringing this first-to-market opportunity to life.
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Steve Yee
Creative Director / Art Director: Robert Casillas
Creative Director / Copywriter: Courtney Pulver
Associate Creative Director / Art Director: Sheldon Melvin
Associate Creative Director / Copywriter: Matt Kappler
Copywriter / Spanish Language: Juan Camilo Bernal
Art Director: Jennifer Yi
Copywriter: Chase Doutre
Social Creative Director: Sara Buschkamp
Social Art Director: Leslie Diez
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Karen Jean
Global Planning Director: Donesh Olyaie
Senior Social Strategist: Natalie Gomez
Senior Strategist: Janet Shih
Planner: Ethan Rechtschaffen
Group Account Director: Dominique Branham
Account Director: Richard Henderson
Assistant Account Executive: Mollie Norin
Executive Director Business and Legal Affairs: Rodney Pizarro
Business Affairs Manager: Travis Kohler
Senior Project Manager: Mark Diaz
Production Company: Caviar LA
Director: Neal Brennan
Director of Photography: Lyle Vincent
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Line Producer: Omar Bustos
Head of Production: Casey Wooden
Table Top Production Company: Lucky 21 (Food/Tabletop)
Tabletop Director: Tom Ryan
Executive Producer: John Gilliland
Line Producer (Tabletop): Chelsea Nollner Sevadjian
Editorial House: Spinach LA
Editor: Brian Gannon (courtesy of Whitehouse Post)
Assistant Editor: Nick O’Neill (courtesy of Whitehouse Post)
Executive Producer (Post): Jonathan Carpio
Executive Producer (Post): Joni Williamson (courtesy of Whitehouse Post)
Executive Producer (Post): Joanna Manning (courtesy of Whitehouse Post)
Color: Company 3
Colorist: Sean Coleman
Color Producer: Matt Moran
Visual Effects: Fell VFX
VFX Supervisor: Russell Fell
Flame Artist: Michael Do
Flame Artist: Brent Gilmartin
CG Artist: Oliver Macready
VFX Executive Producer: Rachel Koch
Mix Facility: Margarita Mix Santa Monica
Mixer: Nathan Dubin
Contact Colin Costello at email@example.com or follow him on Twitter @colincostello10.