Watch Martha Stewart take on Jack in the Box

Martha Stewart and Jack Box

Martha Stewart and Jack Box

Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood.

However, if I wasn’t enjoying that meat that literally becomes one with the bread, I would certainly try Jack in the Box’s new Asian Fried Chicken Sandwich, simply because the new regional Super Bowl spot from Los Angeles-based AOR David and Goliath is hella funny.

Directed by Caviar’s Neal Brennon, the 60-second Showdown features Jack in the Box’ founder, Jack Box, barging onto the set of Martha Stewart’s show after hearing the culinary icon boldly state, “You’d never find a quality Banh Mi-inspired chicken sandwich like this at a fast-food restaurant.”

What she learns when Jack storms onto the set is that Jack in the Box has done just that with its new premium “Food Truck Series” which includes the Asian Fried Chicken Sandwich, the Pork Belly BLT and the Prime Rib Cheesesteak. Now it’s on, in a celebrity feud that could rival Drake and Meek Mill’s Twitter war. It’s a real beef. Sort of.



There is also this very funny 15-second teaser as well.



Stewart is quickly becoming a welcome Super Bowl staple as she appeared in last year’ T-Mobile spot with rapper, and now gameshow host, Snoop Dogg. By partnering with a culinary icon of her stature, Jack in the Box is announcing to the world that they are bringing premium to the masses.

The campaign will air during the game on 2/4, kicking off a Twitter feud between Jack and Martha with hashtag #JackVsMartha that will include the two shooting barbs back and forth in the form of posts, videos, gifs and even giving out each other’s personal phone numbers.

There will also be partnerships with Buzzfeed and Funny or Die. Additionally, in order to more effectively capture consumers’ shorter attention spans, media partner Carat will be introducing a test of :06 units on a Regional level for Jack in the Box, bringing this first-to-market opportunity to life.

Agency: David&Goliath, LA
   Founder & Chairman: David Angelo
   Chief Creative Officer: Bobby Pearce
   Executive Creative Director: Steve Yee
   Creative Director / Art Director: Robert Casillas
   Creative Director / Copywriter: Courtney Pulver
   Associate Creative Director / Art    Director: Sheldon Melvin
   Associate Creative Director / Copywriter: Matt Kappler
   Copywriter / Spanish Language: Juan Camilo Bernal
   Art Director: Jennifer Yi
   Copywriter: Chase Doutre
   Social Creative Director: Sara Buschkamp
   Social Art Director: Leslie Diez

   Director of Broadcast Production: Paul Albanese
   Agency Executive Producer: Karen Jean

   Global Planning Director: Donesh Olyaie
   Senior Social Strategist: Natalie Gomez
   Senior Strategist: Janet Shih
   Planner: Ethan Rechtschaffen

   Group Account Director: Dominique Branham
   Account Director: Richard Henderson
   Assistant Account Executive: Mollie Norin
   Executive Director Business and Legal Affairs: Rodney Pizarro
   Business Affairs Manager: Travis Kohler
   Senior Project Manager: Mark Diaz

Production Company: Caviar LA
   Director: Neal Brennan
   Director of Photography: Lyle Vincent
   Executive Producer: Jasper Thomlinson
   Executive Producer: Michael Sagol
   Line Producer: Omar Bustos
   Head of Production: Casey Wooden
   Table Top Production Company: Lucky 21 (Food/Tabletop)
   Tabletop Director: Tom Ryan
   Executive Producer: John Gilliland
   Line Producer (Tabletop): Chelsea Nollner Sevadjian
   Editorial House: Spinach LA
   Editor: Brian Gannon (courtesy of Whitehouse Post)
   Assistant Editor: Nick O’Neill (courtesy of Whitehouse Post)
   Executive Producer (Post): Jonathan Carpio
   Executive Producer (Post): Joni Williamson (courtesy of Whitehouse Post)
   Executive Producer (Post): Joanna Manning (courtesy of Whitehouse Post)

Color: Company 3
   Colorist: Sean Coleman
   Color Producer: Matt Moran
   Visual Effects: Fell VFX
   VFX Supervisor: Russell Fell
   Flame Artist: Michael Do
   Flame Artist: Brent Gilmartin
   CG Artist: Oliver Macready
   VFX Executive Producer: Rachel Koch
   Mix Facility: Margarita Mix Santa Monica
   Mixer: Nathan Dubin

Contact Colin Costello at or follow him on Twitter @colincostello10.