Credle, Favat & Cartwright in new AICP short


Credle as artist Frida Kahlo

Add acting to the illustrious resumes of FCB’s Global Chief Creative Officer Susan Credle, Deutsch North American Chief Creative Officer Pete Favat and 72andSunny’s Executive Creative Director Keith Cartwright.

The three appear in director Brian Billow’s (of O Positive) new AICP short film created to generate excitement for this year’s touring awards show. In the mockumentary, Billow claims he has heard that winning an AICP Award, combined with having one’s work archived by the Department of Film at The Museum of Modern Art (MoMA) – may altering top creatives in the ad industry.

In this “investigative” film, he uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.

On a recent visit to Deutsch LA, Billow finds Favat hilariously channeling Andy Warhol, even renaming the agency “The Factory” (in a nod to Warhol’s famous art studio in New York). While he leaves Favat wandering Deutsch’s halls inviting the team to a party at Studio 54, Billow visits Cartwright of Saturday Morning fame, now transformed into Jean-Michel Basquiat. Finally, he ends up with Credle, who has found her inner Frida Kahlo – a seemingly normal occurrence – as she voices her concern over Favat’s extreme behavior.



Credle (whom I had the pleasure of knowing at Leo), Favat and Cartwright all have work in the AICP Show and AICP Next awards, and thus in MoMA’s film archive. It’s an amusing approach showing the AICP can poke fun at itself, as we all know how serious (and sometimes desperately ridiculous) creatives can be when it comes to awards.

ALSO READ: AICP announces curatorial committee

The AICP Awards premiere during AICP Week, June 12th – 14th in New York. The debut of the AICP Next Awards are the evening of June 12th at The Tishman Auditorium the AICP Show gala premieres on June 14th at MoMA. You can enter here.

   “Andy Warhol”: Pete Favat, North American Chief Creative Officer, Deutsch
   “Frida Kahlo”: Susan Credle, Global Chief Creative Officer, FCB
   “Jean-Michele Basquiat”: Keith Cartwright, Executive Creative Director, 72andSunny


O Positive
   Director: Brian Billow
   Creative Director/Creative Concept: Brian Billow
   DP: Adam Kimmel
   Executive Producer: Ralph Laucella
   Head of Production: Devon Clark
   Line Producer: Craig Repass
   Production Supervisor: Matt Willson


Arcade Edit
   Editor: Sean Lagrange
   Producer: Adam Parker
   Assistant Editor: Glen Montgomery
   Executive Producer: Crissy DeSimone
   Managing Director: Damian Stevens

Online // VFX // Color

   Creative Directors / Partners: Jonah Hall & Kevin Lau
   Executive Producer: Sabrina Elizondo
   Producer: Jillian Lynes
   Colorist: Miles Kinghorn
   Flame Artist: Brian Shneider
   Flame Assist: Brandon Harden
   CG: Jeff Willette
   Nuke: Cris Kong, Daniel Svaboe
   After Effects: Cris Kong


   JSM Music

Sound Design

   COPILOT Music + Sound
   Executive Producer: Jason Menkes
   Creative Director: Ravi Krishnaswami

Audio Post

Heard City
   Mixer: Jeremy Siegel
   Producer: Andi Lewis
   Executive Producer: Sasha Awn

Equipment Rental

Keslow Camera


Istros Media Corp.

Contact Colin Costello at or follow him on Twitter @colincostello10.