Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots.
The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like Beer, is a musical celebration to the beverage, and has now been made available for viewing.
Featured in this :60-second spot (a :30-second version will air on the Super Bowl), in addition to Pratt, are US Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater and 2017 NYC Marathon winner Shalane Flanagan. What they share is their dedication to their sport and of course, their love for beer.
All sing a new rendition, re-recorded by country music artist, Jon Pardi, “I Like Beer.” The twist — they are singing while working out, running a marathon, golfing or surfing.
It’s clear from the two spots, that the brand has doubled down on the idea of that it’s possible to be active while still enjoying a beer with a clean, refreshing taste. It also makes sense to team up with the likable Pratt, who is in superhero shape with other athletes at the top of their games.
“He’s (Pratt) living proof that you don’t have to choose between being fit and having fun. Fitness-loving beer drinkers of the world rejoice! You can have your beer and your workout too,” said Liz Taylor, FCB Chicago’s chief creative officer.
She added on her Instagram account that Pratt is now, “…an honorary member of the @FCBchi creative department.”
The spot will air in the fourth quarter.
Go Eagles!
CREDITS
Client: Michelob ULTRA, Anheuser-Busch InBev
VP, Marketing USA, Marcel Marcondes
Michelob ULTRA VP, Marketing, Azania Andrews
Michelob ULTRA, Senior Director, Marcela Garcia
Michelob ULTRA, Senior Brand Manager, Spencer Gordon
Agency: FCB Chicago
Chief Creative Officer, Liz Taylor
Worldwide Creative Partner, Fred Levron
VP, Creative Director, Andy Kohman
VP, Creative Director, Josh Hurley
Associate Creative Director, Nick Howard
Associate Creative Director, Nick Stoner
SVP, Director of Integrated Production, Will St. Clair
Executive Producer, Chris Wickman
Director of Music, Stump Mahoney
VP, Management Director, Kiska Howell
Account Supervisor, Julie Crimmins
VP, Strategic Planning Director, Tom Hehir
Planning Director, Matt Babazadah
Celebrity Talent Acquisition: The Marketing Arm
Brad Sheehan, Vice President
Production Company: Reset Content
Director, Gary Freedman
DP, Jo Willems
Producer, Andrew Travelstead
Managing Director (Reset Content), Dave Morrison
Executive Producer, Deannie O’Neil
Editorial: Cartel
Editor, Leo Scott
Asst Editor, Grant Hall
Producer, Lauren Bleuweiss
Color: The Mill
Colorist, Luke Morrison
Producer, Laurie Adrianopoli
Finishing: Lord + Thomas
Senior Post Producer, Clare Deady
VP, Director of VFX/Motion Design, Roman Mendez
Sr Audio Engineer, Jason Ryan
Assistant Audio Engineer, Batsirayi Zesaguli
Finishing Editor, Justin Orr
VFX Designer, Derek Viramontes
VFX Designer, Tom Mackey
Associate Finishing Editor, Nate Brav-McCabe
Music:
Jon Pardi
I Like Beer
Produced by Bart Butler
Recorded by Ryan Gore at Sound Stage Studios (Nashville, TN)
Assisted by Kam Luchterhand
Vocal Recording and Production by Imprint Music
Additional recording by Ryan Gore at Maverick Recording (Nashville, TN)
Mixed by Ryan Gore at Maverick Recording (Nashville, TN)
Production Assistance by Scott Johnson
Musicians
Rob McNelley – Electric Guitar
Miles McPherson – Drums
Dave Cohen – Piano
Danny Rader – Acoustic Guitar
Andy Ellison – Pedal Steel
Jenee Fleenor – Fiddle
Lee Francis – Bass
Ryan Gore – Percussion
I Like Beer
Writer: Tom T. Hall
Copyright 1975 Sony/ATV Acuff Rose Music (BMI)
