Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

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Chris Pratt in Michelob Ultra spot by FCB Chicago

Chris Pratt in Michelob Ultra spot by FCB Chicago

Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots.

The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like Beer, is a musical celebration to the beverage, and has now been made available for viewing.

Featured in this :60-second spot (a :30-second version will air on the Super Bowl), in addition to Pratt, are US Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater and 2017 NYC Marathon winner Shalane Flanagan. What they share is their dedication to their sport and of course, their love for beer.

All sing a new rendition, re-recorded by country music artist, Jon Pardi, “I Like Beer.” The twist — they are singing while working out, running a marathon, golfing or surfing.

 

 

It’s clear from the two spots, that the brand has doubled down on the idea of that it’s possible to be active while still enjoying a beer with a clean, refreshing taste. It also makes sense to team up with the likable Pratt, who is in superhero shape with other athletes at the top of their games.

Liz Taylor and Chris Pratt
Liz Taylor and Chris Pratt

“He’s (Pratt) living proof that you don’t have to choose between being fit and having fun. Fitness-loving beer drinkers of the world rejoice! You can have your beer and your workout too,” said Liz Taylor, FCB Chicago’s chief creative officer.

She added on her Instagram account that Pratt is now, “…an honorary member of the @FCBchi creative department.”

The spot will air in the fourth quarter.

Go Eagles!

 
CREDITS
Client: Michelob ULTRA, Anheuser-Busch InBev
   VP, Marketing USA, Marcel Marcondes
   Michelob ULTRA VP, Marketing, Azania Andrews
   Michelob ULTRA, Senior Director, Marcela Garcia
   Michelob ULTRA, Senior Brand Manager, Spencer Gordon

Agency: FCB Chicago
   Chief Creative Officer, Liz Taylor
   Worldwide Creative Partner, Fred Levron
   VP, Creative Director, Andy Kohman
   VP, Creative Director, Josh Hurley
   Associate Creative Director, Nick Howard
   Associate Creative Director, Nick Stoner
   SVP, Director of Integrated Production, Will St. Clair
   Executive Producer, Chris Wickman
   Director of Music, Stump Mahoney
   VP, Management Director, Kiska Howell
   Account Supervisor, Julie Crimmins
   VP, Strategic Planning Director, Tom Hehir
   Planning Director, Matt Babazadah

Celebrity Talent Acquisition: The Marketing Arm
   Brad Sheehan, Vice President

Production Company: Reset Content
   Director, Gary Freedman
   DP, Jo Willems
   Producer, Andrew Travelstead
   Managing Director (Reset Content), Dave Morrison
   Executive Producer, Deannie O’Neil

Editorial: Cartel
   Editor, Leo Scott
   Asst Editor, Grant Hall
   Producer, Lauren Bleuweiss

Color: The Mill
   Colorist, Luke Morrison
   Producer, Laurie Adrianopoli

Finishing: Lord + Thomas
   Senior Post Producer, Clare Deady
   VP, Director of VFX/Motion Design, Roman Mendez
   Sr Audio Engineer, Jason Ryan
   Assistant Audio Engineer, Batsirayi Zesaguli

Finishing Editor, Justin Orr
   VFX Designer, Derek Viramontes
   VFX Designer, Tom Mackey
   Associate Finishing Editor, Nate Brav-McCabe

Music:
   Jon Pardi
   I Like Beer

Produced by Bart Butler

Recorded by Ryan Gore at Sound Stage Studios (Nashville, TN)
   Assisted by Kam Luchterhand

Vocal Recording and Production by Imprint Music

Additional recording by Ryan Gore at Maverick Recording (Nashville, TN)

Mixed by Ryan Gore at Maverick Recording (Nashville, TN)

Production Assistance by Scott Johnson

Musicians
   Rob McNelley – Electric Guitar
   Miles McPherson – Drums
   Dave Cohen – Piano
   Danny Rader – Acoustic Guitar
   Andy Ellison – Pedal Steel
   Jenee Fleenor – Fiddle
   Lee Francis – Bass
   Ryan Gore – Percussion

I Like Beer
   Writer: Tom T. Hall
   Copyright 1975 Sony/ATV Acuff Rose Music (BMI)

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