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Category: ADVERTISING

Highdive’s new Jeep spot is worth making noise about
  • Reel Ad of the Week

Highdive’s new Jeep spot is worth making noise about

By Reel Chicago Mar 1, 2021
Highdive, Ad Age’s 2020 Small Agency of the Year and back-to-back winner of USA Today’s 2020 and 2021 AdMeter, premiered a new creative spot, directed by Lance Acord out of...
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Ballast Point announces: Big Gus and Wee Gus
  • CREATIVE

Ballast Point announces: Big Gus and Wee Gus

By Reel Chicago Feb 26, 2021
Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and...
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Tandem’s Tyler Jay brings big comedy in JShip spot
  • CREATIVE

Tandem’s Tyler Jay brings big comedy in JShip spot

By Reel Chicago Feb 19, 2021
Chicago-based JShip, a new online shipping service, has launched its first marketing campaign, featuring a new spot and social content directed by Tyler Jay, Commercial Directo...
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Burrell celebrates 50 Years of Black Storytelling
  • REEL BUSINESS

Burrell celebrates 50 Years of Black Storytelling

By Reel Chicago Feb 18, 2021
Burrell Communications Group announced today that it will honor its "golden anniversary" year by launching a new community engagement initiative, "50 Acts of Kindness."  C...
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Iconic Second City acquired by New York-based ZMC
  • REEL BUSINESS

Iconic Second City acquired by New York-based ZMC

By Reel Chicago Feb 18, 2021
This is no laughing matter. New York-based private equity firm ZMC announced today that it has acquired The Second City, the world's premier brand in improvisation and sketch-b...
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Phillips’ believes you deserve a good poop
  • CREATIVE

Phillips’ believes you deserve a good poop

By Reel Chicago Feb 17, 2021
Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. In a consumer study, nearly 40% of adults cla...
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New Havas Chicago: National Association of Realtors
  • CREATIVE

New Havas Chicago: National Association of Realtors

By Reel Chicago Feb 16, 2021
Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® “open doors to opportunity” for the...
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U of I Snap-Education selects DCC Marketing for campaign
  • ACCOUNT WINS

U of I Snap-Education selects DCC Marketing for campaign

By Reel Chicago Feb 12, 2021
University of Illinois SNAP-Education has selected DCC Marketing to guide and develop a statewide social marketing campaign.  The SNAP-Education program provides practical...
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LeBron James, AT&T celebrate Black Chicago
  • Reel Ad of the Week

LeBron James, AT&T celebrate Black Chicago

By Reel Chicago Feb 11, 2021
This Black History Month, AT&T Dream in Black presents the return of Black Future Makers, a future-forward celebration of inspirational people in the culture. Th...
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Chicago agency Highdive soars again in Super Bowl
  • Super Bowl

Chicago agency Highdive soars again in Super Bowl

By Colin Costello Feb 10, 2021
Congratulations to Highdive for once again landing atop of USA Today's Admeter. The agency's two 60-second Super Bowl LV spots for Quicken's Rocket Mortgage were ranked number ...
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Cheetos wins 2021 Kellogg School Super Bowl Review
  • Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021
Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...
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OKRP Creatives weigh in on Super Bowl ads
  • Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...
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Laughlin Constable’s John Maxham on Super Bowl ads
  • Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...
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Not Edward, Edgar Scissorhands in Cadillac LYRIQ
  • Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021
Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...
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McDonald’s Super Bowl – Thank You for Driving Thru
  • Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...
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You want a sandwich war? You got a sandwich war.
  • Super Bowl

You want a sandwich war? You got a sandwich war.

By Reel Chicago Feb 5, 2021
First, there were the Chicken wars. Now, Jimmy John's finds itself in the middle of a sandwich war during the company's first-ever Super Bowl commercial. The new spot from t...
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“Believe You Will” in Guaranteed Rate’s SB spot
  • Super Bowl

“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021
It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...
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Ulta Beauty commits  to Diversity and Inclusion
  • REEL BUSINESS

Ulta Beauty commits to Diversity and Inclusion

By Reel Chicago Feb 4, 2021
Ulta Beauty, the nation's largest beauty retailer, today shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and...
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Jeep to air one spot during Super Bowl
  • Super Bowl

Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...
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Where does Chicago rank for football fans?
  • Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021
For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...
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