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Category: ADVERTISING

Leo Burnett unveils 2021 Cannes Lions Predictions
  • AWARDS

Leo Burnett unveils 2021 Cannes Lions Predictions

By Reel Chicago Jun 16, 2021
For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Fe...
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Miller Lite & New Balance collide for first-ever beer shoe
  • CREATIVE

Miller Lite & New Balance collide for first-ever beer shoe

By Reel Chicago Jun 15, 2021
To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Fat...
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Ace reveals what Dads really want to do on Father’s Day
  • REEL BUSINESS

Ace reveals what Dads really want to do on Father’s Day

By Reel Chicago Jun 14, 2021
According to a new Ace Hardware survey, an overwhelming number of Dads—74 percent—said they would rather man the grill on Father's Day than have someone else grill for them...
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AbelsonTaylor new tagline “Return On Imagination”
  • REEL BUSINESS

AbelsonTaylor new tagline “Return On Imagination”

By Reel Chicago Jun 14, 2021
AbelsonTaylor is rebranding and launching a new creative campaign focused on the agency’s core value proposition: furthering the long-term success of client business interest...
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Chicago students chosen as  Television Academy Fellows
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Chicago students chosen as Television Academy Fellows

By Reel Chicago Jun 14, 2021
Three students from Chicago, IL--Mallory Baysek, Zachary Gradishar and Isabel Roney--have been selected for the Television Academy Foundation’s prestigious 2021 Summer Fellow...
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One Show: FCB Chicago wins eight Gold Pencils
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One Show: FCB Chicago wins eight Gold Pencils

By Reel Chicago Jun 11, 2021
FCB Chicago received eight One Show Gold Pencils this year.  They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chic...
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Cox & FCB bring families together with The Hug Project
  • CREATIVE

Cox & FCB bring families together with The Hug Project

By Reel Chicago Jun 9, 2021
As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology c...
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Sarofsky & partners win Brand Film Award on doc series
  • AWARDS

Sarofsky & partners win Brand Film Award on doc series

By Reel Chicago Jun 8, 2021
The partners behind A Mystery to Me, an original documentary series created to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), are extremely proud to ...
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Steppenwolf honors Annette Bening and Sherry Lansing
  • AWARDS

Steppenwolf honors Annette Bening and Sherry Lansing

By Reel Chicago Jun 4, 2021
Steppenwolf Theatre Company to honor Tony Award and two-time Golden Globe and Screen Actors Guild Award winner Annette Bening and trailblazing leader in the film industry Sh...
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Radio Flyer launches first ever adult scooters & e-bikes
  • REEL BUSINESS

Radio Flyer launches first ever adult scooters & e-bikes

By Reel Chicago Jun 4, 2021
Radio Flyer, the 104-year-old Chicago-based maker of the Original Little Red Wagon, officially introduced their first product line designed for adult riders, Flyer. The Fly...
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Southwest Airlines declares official Wanna Get Away Day
  • REEL BUSINESS

Southwest Airlines declares official Wanna Get Away Day

By Reel Chicago Jun 1, 2021
Southwest Airlines is celebrating its 50th Anniversary this year, with June 18 marking 50 years since the carrier's first commercial flight. To celebrate, Southwest has de...
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Gentleman Jack Tennessee Whiskey celebrates Milestones
  • CREATIVE

Gentleman Jack Tennessee Whiskey celebrates Milestones

By Reel Chicago Jun 1, 2021
Gentleman Jack Double-Mellowed Tennessee Whiskey has launched “Milestones,” the brand’s first spot in the global “Make it Count” campaign for the Jack Daniel’s bran...
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Laughlin Constable expands pro bono program
  • REEL BUSINESS

Laughlin Constable expands pro bono program

By Reel Chicago May 29, 2021
Laughlin Constable, an independent, creative agency, announced it is expanding its pro bono program to specifically seek nominations and applications from minority-owned busine...
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Full Spectrum receives NBCUniversal Foundation grant
  • REEL BUSINESS

Full Spectrum receives NBCUniversal Foundation grant

By Reel Chicago May 28, 2021
Chicago's Full Spectrum Features has received a generous award from the NBCUniversal Foundation to support their Chicago Independent Producers Lab, a partnership with the Chica...
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Cars.com says now is the time to sell your used car
  • REEL BUSINESS

Cars.com says now is the time to sell your used car

By Reel Chicago May 26, 2021
Car shoppers are ready to take advantage of Memorial Day weekend deals — if they can find them, according to recent research from leading digital automotive marketplace and s...
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McDonald’s commits to diverse-owned production houses
  • REEL BUSINESS

McDonald’s commits to diverse-owned production houses

By Reel Chicago May 25, 2021
Over the next four years, McDonald’s and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and conten...
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Grubhub & Restaurant Strong help restaurants reopen
  • REEL BUSINESS

Grubhub & Restaurant Strong help restaurants reopen

BY Reel Chicago May 25, 2021
Today, Grubhub, a leading food-ordering and delivery marketplace, and The Greg Hill Foundation's Restaurant Strong Fund announced the latest phase in their commi...
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Groupon taps FCB as global creative partner
  • ACCOUNT WINS

Groupon taps FCB as global creative partner

By Reel Chicago May 24, 2021
Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptio...
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Keebler+Girl Scouts= ice cream cones dipped in thin mints
  • REEL BUSINESS

Keebler+Girl Scouts= ice cream cones dipped in thin mints

By Reel Chicago May 21, 2021
A favorite summertime treat is about to get even sweeter and the staff at Reel Chicago is totally on board for this idea. Keebler teamed up with Girl Scouts of the USA to intr...
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Blue Chip’s new Merrell campaign says “Take a Hike”
  • CREATIVE

Blue Chip’s new Merrell campaign says “Take a Hike”

By Reel Chicago May 19, 2021
Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at DSG...
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