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Category: ADVERTISING

PLMA 2021 Trade Show spotlights new innovations in store brand kitchenware
  • REEL BUSINESS

PLMA 2021 Trade Show spotlights new innovations in store brand kitchenware

By Reel Chicago Aug 16, 2021
Increasingly, home is where the hearth is. And the PLMA 2021 Private Label Trade Show has taken notice. Spurred by the pandemic, U.S. consumers are spending more time at hom...
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The Saweetie Meal is arriving at McDonald’s nationwide
  • REEL BUSINESS

The Saweetie Meal is arriving at McDonald’s nationwide

By Reel Chicago Aug 13, 2021
Time to round up all your best friends and head to McDonald’s for The Saweetie Meal, arriving in U.S. restaurants nationwide starting today! Served in fresh Saweetie-them...
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Newly renovated FACETS will reopen to in-person programming Sept 17
  • REEL BUSINESS

Newly renovated FACETS will reopen to in-person programming Sept 17

By Reel Chicago Aug 11, 2021
FACETS has announced it will return to presenting in-person programming on Friday, September 17 while simultaneously screening virtual cinema.  Since FACETS suspended it...
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Mars Wrigley treats fans to limited-edition SKITTLES for Halloween
  • REEL BUSINESS

Mars Wrigley treats fans to limited-edition SKITTLES for Halloween

By Reel Chicago Aug 10, 2021
New limited-edition SKITTLES Shriekers are hitting shelves nationwide, shocking taste buds around the country with a frightfully sour flavor. Hidden inside each pack of Shr...
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Explore produces direct-to-brand creative for ‘We Can Help’
  • Reel Ad of the Week

Explore produces direct-to-brand creative for ‘We Can Help’

By Reel Chicago Aug 10, 2021
Creative production company Explore recently produced a commercial campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tok...
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Cramer-Krasselt tells story of South Side  landscapers in work for ECHO USA
  • CREATIVE

Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA

By Reel Chicago Aug 9, 2021
A Mexican family of landscapers is at the heart of Cramer-Krasselt's newest work for power tool company, ECHO USA. The agency says it's the second installment in a series of st...
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Cutters, Flavor help bring Distillery Project’s Meijer campaign to life
  • CREATIVE

Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

By Reel Chicago Aug 9, 2021
In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching 'Stop & Go', a 15-seco...
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McDonald’s & eBay go solar aiming for 100% renewable energy by 2025
  • REEL BUSINESS

McDonald’s & eBay go solar aiming for 100% renewable energy by 2025

By Reel Chicago Aug 6, 2021
McDonald’s Corporation and eBay today announced agreements with Lightsource bp to purchase power from what will be Louisiana’s largest solar project, located 30 miles north...
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11 beers from Molson Coors have been retired. Is yours on the list?
  • REEL BUSINESS

11 beers from Molson Coors have been retired. Is yours on the list?

By Reel Chicago Aug 4, 2021
After a recent earnings report the Chicago based Molson Coors company has done some number-crunching and axing of some of our favorite economy beers. Miller High Life Light, an...
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FCB: New brand campaign encourages people get out and grab Groupon
  • CREATIVE

FCB: New brand campaign encourages people get out and grab Groupon

By Reel Chicago Aug 4, 2021
Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. "Grab Life by the Groupon"...
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11 Dollar Bill out freezes The Freeze in campaign for RaceTrac and R/GA
  • Reel Ad of the Week

11 Dollar Bill out freezes The Freeze in campaign for RaceTrac and R/GA

By Reel Chicago Aug 2, 2021
11 Dollar Bill wins for coolest ad of the week. They teamed with R/GA and Swedish production company Hobby Film on a new campaign for RaceTrac featuring the “coolest” icon ...
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AICP: Utopic, DDB, Cutters, Highdive rep Chicago in Next and Post Awards
  • AWARDS

AICP: Utopic, DDB, Cutters, Highdive rep Chicago in Next and Post Awards

By Colin Costello Jul 28, 2021
The 2021 AICP Next and Post Awards debuted virtually this week in New York during AICP week, recognizing creative excellence in new and emerging media. Chicago post-h...
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Framestore: Anh Vu goes back to school with Macy’s
  • CREATIVE

Framestore: Anh Vu goes back to school with Macy’s

By Reel Chicago Jul 23, 2021
This school year, it’s not just students and teachers that are coming back to classrooms — it’s smiles, backpacks, long overdue high fives and even pants that aren’t sw...
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Eli’s celebrates national cheesecake day all week long
  • REEL BUSINESS

Eli’s celebrates national cheesecake day all week long

By Reel Chicago Jul 23, 2021
It's National Cheesecake Day on July 30th...Eli's Cheesecake's favorite day of the year!  To celebrate the "holiday" and the famous Chicago bakery's 41st Birthday, Eli'...
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Wondros features Patti LaBelle for Walmart via Burrell
  • CREATIVE

Wondros features Patti LaBelle for Walmart via Burrell

By Reel Chicago Jul 20, 2021
Wondros Collective's Tamika Miller Directs Patti LaBelle Black Music Month Celebration for Walmart via Burrell Agency In celebration of Black Music Month, Walmart highlights...
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Wilson Sporting Goods opens first retail store in Chicago
  • REEL BUSINESS

Wilson Sporting Goods opens first retail store in Chicago

By Reel Chicago Jul 16, 2021
Wilson Sporting Goods Co. celebrates the grand opening of its first-ever retail location today in its hometown of Chicago. Located in the Gold Coast neighborhood, the new Wi...
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SweeTARTS contest wins Christina Aguilera mix session
  • CREATIVE

SweeTARTS contest wins Christina Aguilera mix session

By Reel Chicago Jul 14, 2021
SweeTARTS, the beloved candy brand that's known for being more than just one thing, announces its SweetBEATS online music mixer and contest! Through a world of fresh soun...
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Jeep Grand Cherokee L Wildly Civilized campaign
  • CREATIVE

Jeep Grand Cherokee L Wildly Civilized campaign

By Reel Chicago Jul 14, 2021
The Jeep brand is launching its new marketing campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television...
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Every bun has its dog
  • REEL BUSINESS

Every bun has its dog

By Reel Chicago Jul 11, 2021
In response to Heinz Ketchup's recent petition asking for bun and hot dog companies to come together with same-count packaging, iconic poppy seed bun maker, S. Rosen's is tak...
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Tequila Herradura rebranded in Energy BBDO campaign
  • CREATIVE

Tequila Herradura rebranded in Energy BBDO campaign

By Reel Chicago Jun 29, 2021
Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and exp...
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