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Category: ADVERTISING

Phillips’ believes you deserve a good poop
  • CREATIVE

Phillips’ believes you deserve a good poop

By Reel Chicago Feb 17, 2021
Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. In a consumer study, nearly 40% of adults cla...
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New Havas Chicago: National Association of Realtors
  • CREATIVE

New Havas Chicago: National Association of Realtors

By Reel Chicago Feb 16, 2021
Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® “open doors to opportunity” for the...
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U of I Snap-Education selects DCC Marketing for campaign
  • ACCOUNT WINS

U of I Snap-Education selects DCC Marketing for campaign

By Reel Chicago Feb 12, 2021
University of Illinois SNAP-Education has selected DCC Marketing to guide and develop a statewide social marketing campaign.  The SNAP-Education program provides practical...
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LeBron James, AT&T celebrate Black Chicago
  • Reel Ad of the Week

LeBron James, AT&T celebrate Black Chicago

By Reel Chicago Feb 11, 2021
This Black History Month, AT&T Dream in Black presents the return of Black Future Makers, a future-forward celebration of inspirational people in the culture. Th...
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Chicago agency Highdive soars again in Super Bowl
  • Super Bowl

Chicago agency Highdive soars again in Super Bowl

By Colin Costello Feb 10, 2021
Congratulations to Highdive for once again landing atop of USA Today's Admeter. The agency's two 60-second Super Bowl LV spots for Quicken's Rocket Mortgage were ranked number ...
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Cheetos wins 2021 Kellogg School Super Bowl Review
  • Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021
Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...
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OKRP Creatives weigh in on Super Bowl ads
  • Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...
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Laughlin Constable’s John Maxham on Super Bowl ads
  • Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...
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Not Edward, Edgar Scissorhands in Cadillac LYRIQ
  • Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021
Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...
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McDonald’s Super Bowl – Thank You for Driving Thru
  • Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...
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You want a sandwich war? You got a sandwich war.
  • Super Bowl

You want a sandwich war? You got a sandwich war.

By Reel Chicago Feb 5, 2021
First, there were the Chicken wars. Now, Jimmy John's finds itself in the middle of a sandwich war during the company's first-ever Super Bowl commercial. The new spot from t...
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“Believe You Will” in Guaranteed Rate’s SB spot
  • Super Bowl

“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021
It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...
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Ulta Beauty commits  to Diversity and Inclusion
  • REEL BUSINESS

Ulta Beauty commits to Diversity and Inclusion

By Reel Chicago Feb 4, 2021
Ulta Beauty, the nation's largest beauty retailer, today shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and...
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Jeep to air one spot during Super Bowl
  • Super Bowl

Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...
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Where does Chicago rank for football fans?
  • Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021
For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...
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McDonald’s preps Lunar New Year with 88rising
  • REEL BUSINESS

McDonald’s preps Lunar New Year with 88rising

By Reel Chicago Feb 4, 2021
Lunar New Year is a time to set aside the old while welcoming the new. As many people across the country anticipate the Year of the Ox, in the spirit of celebrating new beginni...
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McDonald’s shakes things up with the Shamrock Season
  • REEL BUSINESS

McDonald’s shakes things up with the Shamrock Season

By Reel Chicago Feb 4, 2021
Sooooo, you're bumming from a crappy Feb 14, don't despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald's brings back Shamrock Shake Season to m...
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Complete list of all our Super Bowl coverage. Enjoy!
  • Super Bowl

Complete list of all our Super Bowl coverage. Enjoy!

By Reel Chicago Feb 2, 2021
If you're as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We're making it easy on our readers with one cl...
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American Osteopathic Assoc partners with Two by Four
  • ACCOUNT WINS

American Osteopathic Assoc partners with Two by Four

By Reel Chicago Jan 29, 2021
Two by Four, an advertising agency with offices in Chicago and San Francisco, announced today that they have been named the agency of record by the American Osteopathic Associa...
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Super Bowl consumer spending down
  • Super Bowl

Super Bowl consumer spending down

By Reel Chicago Jan 28, 2021
Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend ...
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