Highdive’s new Jeep spot is worth making noise about

Highdive, Ad Age’s 2020 Small Agency of the Year and back-to-back winner of USA Today’s 2020 and 2021 AdMeter, premiered a new creative spot, directed by Lance Acord out of Park Pictures, for Jeep during last night’s Golden Globes. Titled “Earth Odyssey”, the spot marks the launch of the Jeep Wrangler 4xe as Jeep paves the path to become the world’s greenest SUV brand by 2022, making this our Reel Ad of the Week.

You’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, we cut to animals singing the melody of the music. The grand finale arrives at the iconic monolith with the Jeep Wrangler 4xe plugged into it as a charging station. Curious apes are intrigued and walk around the vehicle inspecting it, mimicking the iconic monolith scene from the movie.

Earth Odyssey

“Earth Odyssey” is poised to break through in a category that typically produces quiet and serious work.

Earth Odyssey

Jeep — and nature — thinks 4xe is something worth making noise about.


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“The iconic classical music recording frequently associated with ‘2001: A Space Odyssey,’ known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big,” said Highdive’s Co-Founder and Chief Creative Director Chad Broude. “Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”

CREDITS:

Client: Stellantis / Jeep

Ad or Campaign: “Earth Odyssey”

Global Chief Marketing Officer, Stellantis: Olivier Francois

VP, Head of Marketing, Stellantis North America: Marissa Hunter

Head of Jeep U.S. Brand Advertising: Randy Ortiz

Jeep Brand Advertising Manager: Nicole Pesale

Jeep Brand Advertising Manager: Jarrod Dexel

Agency: Highdive

Co-Founder/CCO: Chad Broude

Co-Founder/CCO: Mark Gross

GCD: Nathan Monteith 

CD / Art Director: Jorge Pomareda

CD/ Copywriter: Casey Stern

Managing Partner, Account and Strategy Lead: Louis Slotkin

Partner, Lead Account Director: Kaley Lambeth

Account Director: Kelly Maise

Senior Account Executive: Lyndsay Klebba

Head of Production, Executive Producer: Jen Passaniti

Senior Producer: Lindsay Vetter

Director of Business Affairs: Kelley Beaman

Music Producer: Larry Pecorella

Production Company:      Park Pictures

Director/DP:                     Lance Acord

Executive Producer:        Jackie Kelman Bisbee

Executive Producer:        Scott Howard

Head of Production:      Chelsea Schwiering

EP/ Producer:                 Caroline Kousidonis

Editorial: Cutters Chicago

Executive Producer, Cutters: Heather Richardson

Head of Production: Patrick Casey

Editor, Cutters: Michael Lippert

Assistant Editor, Cutters: Christian Leontios

Music, Talent & IP Supervision/Licensing: Creative License

Music: The City Of Prague Philharmonic Orchestra “Also Sprach Zarathustra” (Silva Screen Music America)

Movie IP: 2001: A Space Odyssey (Warner Bros. Entertainment)

VFX Studio: a52

VFX Supervisor: Patrick Murphy

Flame Artists:  Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White 

Online Editor: John Valle

Producer:  Armando Plata

Head of Production:  Stacy Kessler-Aungst

Executive Producers:  Patrick Nugent & Kim Christensen

Managing Director:  Jennifer Sofio Hall

Color Studio: a52 Color

Colorist: Daniel de Vue

Color Assistant: Corey Martinez, Dylan Bursick

Color Producer: Jenny Bright

Executive Producer:  Thatcher Peterson 

Audio: Another Country

Executive Producer, Audio: Tim Konn

Producer, Audio: Louise Rider 

Sound Design/Mix: Peter Erazmus 

Sound Design: Erik Widmark 

Audio Assistant: Josh Hunnicutt


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