Congratulations to Highdive for once again landing atop of USA Today’s Admeter. The agency’s two 60-second Super Bowl LV spots for Quicken’s Rocket Mortgage were ranked number one and two.
In 2020, Highdive scored the number one spot with Jeep. The spot featured a recreation of the hit romcom, Groundhog Day, and brought back Bill Murray as self-centered weatherman Phil Connors.
The agency also landed the number 5 spot on Admeter with Rocket Mortgage’s Super Bowl commercial. In the gut-busting spot, the world got to see Jason Momoa like they’ve never seen him before.
This year, the agency enlisted popular comedian Tracy Morgan for two spots. Morgan took the buyers through a myriad of wild, crazy and hilarious scenarios that clearly displayed how “pretty sure” simply isn’t an option.
The first, titled “Pretty Sure,” featured Morgan, Guardians of the Galaxy’s Dave Bautista and Liza Koshy to illustrate that from murder hornets to buying a home, certain is better – way better. You can’t be pretty sure:
In the second spot, titled “Certain is Better,” Morgan and San Diego Charger defensive end Joey Bosa proved that certain is always better through a series of hilarious vignettes.
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The mortgage company’s double win drew praise from critics, social media users and the overall voting public who weighed in on Ad Meter.
The star-studded spots clearly resonated with viewers, making Rocket Mortgage the first brand in 14 years to dominate the ranking platform in such a way.
“We enjoyed an exciting game, and appreciate the accolades our commercials are receiving, but what really meant most to us was changing the lives of all the winners in our Super Bowl Squares Sweepstakes,” said Casey Hurbis, Chief Marketing Officer for Rocket Mortgage. “We love taking some of the most exciting events in sports and finding ways to elevate the experience – which we accomplished with the Rocket Mortgage Squares giveaway. Whether it’s helping Americans become homeowners for the first time, finding a home that better fits their life or make their finances more comfortable – we are lucky to be in a position that allows us to make dreams come true every day.”
Big congrats to the team at Highdive. We’re “Pretty Sure” you did great.
Rocket Mortgage announces Sweepstakes Winners
Rocket Mortgage also awarded a total of $1.6 million to 14 lucky individuals through Rocket Mortgage Super Bowl Squares – the largest ever game of squares.
Rocket Mortgage’s free-to-play giveaway surprised two grand prize winners – Derrick C. from West Chester, Pa. and Maria H. from North Haven, Conn. – providing each $500,000 which can be used to purchase the home of their dreams. Additionally, another 12 Americans won $50,000 each, one for every score change in the game.
While fans were waiting for a chance to win big when the score aligned with their square, Rocket Mortgage aired two 60-second commercials during the game. The ads, which starred comedic powerhouse Tracy Morgan,
Rocket Mortgage Super Bowl Squares is a supercharged, free-to-play version of the game that is commonplace amongst friends, neighbors and co-workers across the country. Rather than only having one winner selected at the end of every quarter, the company awarded $50,000 every single time the score changed during the game, whether it was the result of a touchdown, an extra point or two-point conversion, a field goal or a safety.
The winners are from 13 different states across the country: Alabama, Arizona, California, Colorado, Connecticut, Florida, Louisiana, Missouri, Nebraska, New Mexico, Pennsylvania, Texas and Washington.
The spots, which aired during the second and third quarters, featured Tracy Morgan showing viewers the difference between being “pretty sure” and certain they can qualify for a mortgage.
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Tracy took the buyers through a myriad of wild, crazy and hilarious scenarios that clearly displayed how “pretty sure” simply isn’t an option. Clients can be certain they will have a simple and seamless homebuying experience when they utilize Rocket Mortgage’s digital solutions or work with an independent mortgage broker who leverages Rocket technology.
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
