Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® “open doors to opportunity” for the clients they work with and the communities they serve, thus highlighting the REALTOR® impact on individual lives within and beyond the transaction.
The new TV commercials (listed below, along with credits) tell realistic stories with visuals that “trick time”, allowing consumers to look into a future state where we see clients living their dreams of buying a home or owning a business. These visuals work together with scripts that reinforce what REALTORS® stand for, and the experience and possibilities that property ownership can unlock.
“Through this work, it was crucial to bring the human, emotional storytelling to life through the journey that home buyers and small business owners have with their REALTOR®,” said John Norman, chief creative officer at Havas Chicago. “The insight is cleverly brought on screen through a time trick technique and distinct narratives that help visualize dreams of buying a home or starting a business. It really puts the buyer in the center of the story.”
Creative Credits:
Client: National Association of REALTORS®
Agency: Havas Worldwide
Director: Brett Foraker
Production: RSA Films
Editorial Post-Production: Exile
Visual Effects Post-Production: Pixomondo
Executive Producer: Buddy Brahka
Music: Storefront Music
VO: Perry Mattfeld
CCO: John Norman
GCD: Lewis McVey
Art Director: Pier Madonia
Copywriter: Kevin Murray
Senior Integrated Producer: Catherine Hudon
Associate Integrated Producer: Hannah Wong
Group Strategy Director: Leah Hattendorf
Strategy Director: Casey Carpenter
Managing Director: Amy Merchant
Account Director: Scott Bartosiewicz
Account Executive: Anna Bosacker
Project Manager: Andy Cross
