New Havas Chicago: National Association of Realtors

Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® “open doors to opportunity” for the clients they work with and the communities they serve, thus highlighting the REALTOR® impact on individual lives within and beyond the transaction. 

The new TV commercials (listed below, along with credits) tell realistic stories with visuals that “trick time”, allowing consumers to look into a future state where we see clients living their dreams of buying a home or owning a business. These visuals work together with scripts that reinforce what REALTORS® stand for, and the experience and possibilities that property ownership can unlock.

“Through this work, it was crucial to bring the human, emotional storytelling to life through the journey that home buyers and small business owners have with their REALTOR®,” said John Norman, chief creative officer at Havas Chicago. “The insight is cleverly brought on screen through a time trick technique and distinct narratives that help visualize dreams of buying a home or starting a business. It really puts the buyer in the center of the story.” 

Creative Credits:

Client: National Association of REALTORS® 

Agency: Havas Worldwide 

Director:  Brett Foraker

Production: RSA Films

Editorial Post-Production: Exile

Visual Effects Post-Production: Pixomondo

Executive Producer:  Buddy Brahka

Music: Storefront Music 

VO: Perry Mattfeld

CCO: John Norman 

GCD: Lewis McVey 

Art Director: Pier Madonia

Copywriter: Kevin Murray

Senior Integrated Producer: Catherine Hudon 

Associate Integrated Producer: Hannah Wong 

Group Strategy Director: Leah Hattendorf 

Strategy Director: Casey Carpenter 

Managing Director: Amy Merchant 

Account Director: Scott Bartosiewicz 

Account Executive: Anna Bosacker 

Project Manager: Andy Cross 

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