It’s the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe You Will, will air Sunday. The theme line has a very Yoda-ish vibe about it.
Created by Guaranteed Rate’s in-house team, the campaign focuses on the power of positive thinking and believing.
The 60-second spot will feature some of the Believe You Will campaign’s ambassadors, including Dustin Poirier, who recently defeated UFC legend Conor McGregor, and Ryan Newman, who will be racing to win his second Daytona 500 next week, marking the one-year anniversary of his infamous, fiery crash.
We also see Rose Namajunas, who believed she could rise above extremely tough circumstances and become a UFC champion. Seth Jones, who believed that even though his dad was an NBA veteran, he could forge his own path to become an NHL All Star.
The Believe You Will campaign’s ambassadors were identified based on their personal stories and philosophies, which connect directly to the idea that incredible goals can be attained through the power of positivity and belief. Watch below:
The voice of the ad and the entire Believe You Will campaign is motivational speaker and coach Dr. Eric Thomas, known to many as “The Hip Hop Preacher.” Watch below:
“It’s exciting to be a part of the most iconic sporting event in the world,” said Guaranteed Rate President and CEO Victor Ciardelli. “Our new Believe You Will campaign is authentically us. We are a mortgage company that believes ‘We Grow For Good’–the more we grow, the more good we can do. We believe people are amazing and can do anything they want in the world; they just have to believe they can.”
“At Guaranteed Rate, our core values are rooted in the power of belief and positive thinking, to achieve audacious goals,” added Guaranteed Rate Chief Marketing Officer Steve Moffat. “To share that philosophy, we found remarkable stories of people who believed in their abilities to overcome challenges and achieve their goals. We hope that people around the world will be inspired by these stories and will believe that they too can achieve great things.”
Guaranteed Rate rolled out its Believe You Will campaign after a year of momentous growth for the company as it met record-breaking consumer demand and launched various high-profile sports sponsorships.