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Category: ADVERTISING

SONIC Hard Seltzer to be available at retail stores by end of year
  • REEL BUSINESS

SONIC Hard Seltzer to be available at retail stores by end of year

By Reel Chicago Jan 14, 2022
Yep, it's that SONIC. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Se...
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FCBX and Joseph Gordon-Levitt collaborate with Canon at CES
  • CREATIVE

FCBX and Joseph Gordon-Levitt collaborate with Canon at CES

By Reel Chicago Jan 14, 2022
Canon, in partnership with FCB and its experiential practice FCBX have teamed up with Joseph Gordon-Levitt to debut Canon’s latest hybrid work system AMLOS (Activate My Line ...
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Toyota’s Corolla Cross ad is a musical masterpiece that feels just right
  • CREATIVE

Toyota’s Corolla Cross ad is a musical masterpiece that feels just right

By Reel Chicago Jan 12, 2022
Nothing beats the satisfaction you get when things just work effortlessly, moving with you in complete harmony. Packing that pleasure into one flawlessly choreographed spot, Bu...
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Illinois launches On the Fence campaign to encourage vaccinations
  • Reel Ad of the Week

Illinois launches On the Fence campaign to encourage vaccinations

By Reel Chicago Jan 11, 2022
The State of Illinois launched a new vaccine awareness campaign to explain the power of the life-saving vaccine. The ‘On the Fence' campaign, produced by Tessa Films, feature...
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‘Famous Friends’ Chris Young & Kane Brown celebrate with UScellular
  • REEL BUSINESS

‘Famous Friends’ Chris Young & Kane Brown celebrate with UScellular

By Reel Chicago Jan 11, 2022
Chicago based carrier, UScellular is highlighting multi-platinum, global entertainers Chris Young and Kane Brown along with their multi-week No. 1 song 'Famous F...
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Orkin Selects DDB Chicago as Strategic Business and Creative Partner
  • ACCOUNT WINS

Orkin Selects DDB Chicago as Strategic Business and Creative Partner

By Reel Chicago Jan 10, 2022
DDB North America announced that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review. The partnership wit...
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Blue Chip and Daisy recast cottage cheese in new single-serve campaign
  • CREATIVE

Blue Chip and Daisy recast cottage cheese in new single-serve campaign

By Reel Chicago Jan 8, 2022
A new TV campaign created by Blue Chip for Daisy Brand for Daisy Brand aims to make busy adults re-envision cottage cheese. The “Grab a Daisy” spot features three diffe...
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Havas Chicago launches attack on negative news with Good News campaign
  • CREATIVE

Havas Chicago launches attack on negative news with Good News campaign

By Reel Chicago Dec 17, 2021
Havas Chicago has launched The Good Neighbor News campaign that is all about spreading positive news in a time where negative news is thriving. According to Pew Research Ce...
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Jane Campion’s The Power of the Dog earns 7 awards at CFCA
  • AWARDS

Jane Campion’s The Power of the Dog earns 7 awards at CFCA

By Reel Chicago Dec 16, 2021
The Chicago Film Critics Association (CFCA) today announces their 2021 award winners. Claiming the organization’s top honors is Jane Campion’s masterful The Power of the ...
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11 Dollar Bill produces PSA for The Climate Reality Project
  • CREATIVE

11 Dollar Bill produces PSA for The Climate Reality Project

By Reel Chicago Dec 9, 2021
Climate activists from around the world call for urgent action to combat climate change in a powerful public service announcement for The Climate Reality Project. 11 Dollar ...
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Cut+Run finds that winning feeling for new Dave & Busters spot
  • CREATIVE

Cut+Run finds that winning feeling for new Dave & Busters spot

By Reel Chicago Dec 7, 2021
Cut+Run editor Robert Ryang finds that winning feeling for new Dave & Busters spot from agency Mother. What is this feeling? The question is answered in a full Dingi...
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McDonald’s and Mariah Carey unwrap surprises with 12 days of deals
  • REEL BUSINESS

McDonald’s and Mariah Carey unwrap surprises with 12 days of deals

Dec 7, 2021
The Mariah Menu is arriving on Dec. 13, and we can't think of a better way to ring in 12 days of deals on the McDonald's app than by unwrapping more surprises, including excl...
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Ogilvy Tops the WARC Creative 100 as the World’s Most Creative Agency
  • AWARDS

Ogilvy Tops the WARC Creative 100 as the World’s Most Creative Agency

By Reel Chicago Dec 7, 2021
The World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world. WARC released the results of its annual Creative 100 ranking of...
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Director Joe Otting captures the greatness of Whiskey Acres
  • Reel Ad of the Week

Director Joe Otting captures the greatness of Whiskey Acres

By Reel Chicago Dec 6, 2021
“Greatness isn’t born from punching a clock,” says the voiceover in a stirring new two-minute brand short, directed, shot and edited direct-to-client by Joe Otting. “Gr...
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Congratulations to the winners of the 63rd Chicago/Midwest Emmy Awards
  • AWARDS

Congratulations to the winners of the 63rd Chicago/Midwest Emmy Awards

By Barbara Roche Dec 6, 2021
Congratulations nominees and winners! There were 71 categories this year with 80 award winners. The 63rd Annual Chicago/Midwest Emmy Awards, held on Sunday evening was a wel...
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NHL and Highdive debut partnership with launch of Nothing Regular
  • Reel Ad of the Week

NHL and Highdive debut partnership with launch of Nothing Regular

By Reel Chicago Dec 3, 2021
Chicago-based Highdive Advertising and the NHL debuted its partnership over the weekend with the launch of the NHL’s new ad campaign, Nothing Regular. The teams have work...
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The Salvation Army helps people Keep It Going in new Camp Lucky PSA
  • CREATIVE

The Salvation Army helps people Keep It Going in new Camp Lucky PSA

By Reel Chicago Dec 3, 2021
Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, Keep It Going. The film, via agency LERMA/ and directed by Jeff Bednarz, is a holida...
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List of nominees for the 63rd Chicago/Midwest Emmy Awards Dec 5
  • AWARDS

List of nominees for the 63rd Chicago/Midwest Emmy Awards Dec 5

By Reel Chicago Dec 3, 2021
The 63rd Chicago/Midwest Emmy Awards will be a virtual presentation held on Sunday, December 5 at 7:00 pm. Comedian Pat McGann, the South Side Chicago native who hosted the...
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Two by Four scores ad agency of record for Club Champion
  • ACCOUNT WINS

Two by Four scores ad agency of record for Club Champion

By Reel Chicago Dec 1, 2021
Two by Four, an independent, full-service advertising agency headquartered in Chicago, has been named advertising agency of record for Club Champion, the number one premium go...
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Cox gives immigrants away from family the chance to hug again
  • CREATIVE

Cox gives immigrants away from family the chance to hug again

By Reel Chicago Nov 30, 2021
As many of us return to our social lives and plan to celebrate the holidays together, Cox wanted to support those who continue to remain separated from loved ones.  Immigra...
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