Chicago based carrier, UScellular is highlighting multi-platinum, global entertainers Chris Young and Kane Brown along with their multi-week No. 1 song ‘Famous Friends’ Billboards top Country Airplay Song of 2021.
The 6-week “Locally Grown. Locally Live.” campaign features a variety of touch points with the two artists including social posts, a sweepstakes for winners to attend a live concert and a local extension where Chris and Kane will amplify seven emerging musicians and musical groups from across the country.
UScellular’s campaign continues its longtime support of music as a cultural thread that defines and brings people and communities together. Chris and Kane’s collaboration, “Famous Friends” will be incorporated into the campaign. The song is an anthemic tribute to names, faces and legendary stories that make up hometowns.
“Every artist remembers where they came from and that shines through in the music Chris and Kane each create,” said Verchele Roberts, vice president of brand management for UScellular. “UScellular is celebrating its own commitment to local communities by joining with these amazing artists and providing shareable moments with their fans.”
“It’s great how UScellular is creating an opportunity for me, Kane and some amazing local bands to stay connected with fans in our communities,” said Young. “My amazing hometown of Murfreesboro, Tennessee gave me my start in music and it’s good to see how UScellular is working in a similar way to show how they are committed to enriching the communities they serve.”
Chris and Kane will serve as hosts of the campaign and take to their social channels to highlight diverse, emerging music performers who got their start in UScellular communities. Videos and social posts feature personal stories from Chris and Kane as well as the seven local musicians and musical groups. The videos emphasize the importance of how their community shaped them, personally and professionally.
The local musicians and musical groups included are:
Lowland Hum – Charlottesville, Va.
Dead Horses – Madison, Wis.
The Real Zebos – Omaha, Neb.
The Way Down Wanderers – Peoria, Ill.
The Ghost of Paul Revere – Portland, Maine
Kaitlin Butts – Tulsa, Okla.
Beta Radio – Wilmington, N.C.
“Music is a universal language that transcends age, geography and culture and it’s been exciting to see this campaign take shape,” said Brown. “I am very close to my own community and it’s been a tremendous influence on my songwriting and with how it’s supported me to get to this point in my career.”