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Reel Chicago

Category: ADVERTISING

Burrell wins launch of Kyrie Irving’s shoe line
  • ACCOUNT WINS

Burrell wins launch of Kyrie Irving’s shoe line

By Reel Chicago Feb 22, 2024
Chicago finally has a basketball shoe account! Burrell Communications Group kicks off 2024 with a significant victory by winning the ANTA Sports business. ANTA Sports, a leadin...
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Google Pixel is winner of Kellogg Super Bowl ad review
  • Super Bowl

Google Pixel is winner of Kellogg Super Bowl ad review

By Reel Chicago Feb 13, 2024
For the second consecutive year, Google Pixel emerged as the standout winner in the strategic advertising rankings, as revealed by Evanston-based Kellogg School of Management's...
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Two By Four’s Founder x CEO David Stevenson on Super Bowl ads
  • Super Bowl

Two By Four’s Founder x CEO David Stevenson on Super Bowl ads

By David Stevenson Feb 12, 2024
Every time I have been asked to review Super Bowl commercials, I’ve always started with a top five and written my way down to my favorite. But this year I am compelled to sta...
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LC’s Co-Chief CDs Pat and Jon Laughlin offer Super Bowl POVs
  • Super Bowl

LC’s Co-Chief CDs Pat and Jon Laughlin offer Super Bowl POVs

By Reel Chicago Feb 12, 2024
Super Bowl LVIII delivered another spectacle of creativity, celebrity endorsements, and brand messaging as advertisers vied for viewers' attention during one of the most-watche...
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1o8’s ECD Jen Bills comments on Super Bowl LVIII’s ads
  • Super Bowl

1o8’s ECD Jen Bills comments on Super Bowl LVIII’s ads

By Jen Bills Feb 12, 2024
Some Super Bowl ideas are so good and so obvious that when they actually make it to the screen it’s like the world just righted a wrong. That’s how I felt when I first ...
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‘Ye’ wins (sort of) Super Bowl ad with homemade video
  • Super Bowl

‘Ye’ wins (sort of) Super Bowl ad with homemade video

By Reel Chicago Feb 12, 2024
Chicago-born Kanye West "Ye" made a unique impact during the Super Bowl by airing a homemade commercial to promote his new merchandising campaign. Despite the absence of a ...
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Has Highdive become a Super Bowl ad dynasty?
  • Super Bowl

Has Highdive become a Super Bowl ad dynasty?

By Colin Costello Feb 11, 2024
That was one helluva game last night. 74 minutes and 57 seconds of playing time and 4 hours and change for snacking and drinking. As the dust settles from Super Bowl LVIII, th...
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Bear creator Christopher Storer triumphs at DGA Awards
  • AWARDS

Bear creator Christopher Storer triumphs at DGA Awards

By Reel Chicago Feb 11, 2024
In a night of recognition and celebration at the 2024 Directors Guild of America (DGA) Awards, Christopher Storer emerged as a notable figure, clinching acclaim for his directo...
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SCC reveals new Old National Bank spot on Super Bowl Sunday
  • Super Bowl

SCC reveals new Old National Bank spot on Super Bowl Sunday

By Reel 360 Feb 9, 2024
Chicago-based independent creative agency Schafer Condon Carter (SCC) has announced the debut of its latest work for Old National Bank, scheduled to premiere on CBS just before...
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United enlists Early Edition’s Kyle Chandler to get Bears fans hyped for Big Game
  • Super Bowl

United enlists Early Edition’s Kyle Chandler to get Bears fans hyped for Big Game

By Reel Chicago Feb 8, 2024
The Bears aren't in the Super Bowl. Neither are the Texans. Or the Browns. Chicago-based United Airlines addresses those fans in a tongue-in-cheek Super Bowl campaign Featuring...
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SUPER BOWL: NERDS Gummy gets the feeling in ode to Flashdance
  • Super Bowl

SUPER BOWL: NERDS Gummy gets the feeling in ode to Flashdance

By Reel Chicago Feb 8, 2024
NERDS Candy is stepping onto the grand stage of Super Bowl advertising for the first time in its 40-year history, marking a significant milestone for Ferrara, the brand's paren...
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Two by Four and American Place Casino are Changing the Game
  • NEW WORK

Two by Four and American Place Casino are Changing the Game

By Reel Chicago Feb 8, 2024
Two by Four advertising and marketing agency headquartered in Chicago, joined forces with American Place Casino to create the Change the Game campaign, in a strategic move to t...
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Arnold Schwarzenegger takes on State Farm’s tagline in Super Bowl teaser
  • Super Bowl

Arnold Schwarzenegger takes on State Farm’s tagline in Super Bowl teaser

By Reel Chicago Feb 6, 2024
Arnold Schwarzenegger has taken on a T-1000 and a T-X in Terminator films. He's gone up against a Predator. He even took on Danny Devito in Twins. Now, State Farm has presented...
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$18 for a Big Mac Meal? Consumers tell McDonald’s to bite them
  • REEL BUSINESS

$18 for a Big Mac Meal? Consumers tell McDonald’s to bite them

By Reel Chicago Feb 6, 2024
The rising cost of living and inflationary pressures are hitting fast-food giant McDonald's hard, leading to significant price increases across its menu items. A Big Mac co...
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Sarofsky rises to the challenge of Marvel’s Echo title sequence
  • NEW WORK

Sarofsky rises to the challenge of Marvel’s Echo title sequence

By Reel Chicago Feb 2, 2024
Prior to the exclusive streaming debut of Marvel Studios' Echo on Disney Plus and Hulu on January 10, Executive Producer and Director Sydney Freeland made it clear that the ser...
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Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961
  • AWARDS

Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961

By Reel Chicago Feb 1, 2024
“What if the PGA never banned non-white players in the first place?” That’s the arresting opening line of Change 1961, a two-minute video created and produced by Chic...
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SAXX offers “family jewels” pendant in  Valentine’s Day campaign
  • NEW WORK

SAXX offers “family jewels” pendant in Valentine’s Day campaign

By Reel Chicago Feb 1, 2024
SAXX Underwear has long been recognized for its innovative design, offering men a supportive and comfortable fit with its hammock-shaped pouch. With Valentine's Day approaching...
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New Mrs. Butterworth’s  Dunkin’ Glazed syrup hits shelves
  • REEL BUSINESS

New Mrs. Butterworth’s Dunkin’ Glazed syrup hits shelves

By Reel Chicago Jan 31, 2024
Mmmmmmm. Oh, Mrs. Butterworth what have you done? The Pancake Syrup brand has joined forces with Dunkin' to introduce Mrs. Butterworth's Dunkin' Glazed Donut Flavored Pancake S...
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BetMGM’s Super Bowl ad sacks Tom Brady
  • Super Bowl

BetMGM’s Super Bowl ad sacks Tom Brady

By Reel Chicago Jan 29, 2024
BetMGM has unveiled its Super Bowl ad, featuring an all-star lineup that pointedly excludes NFL legend Tom Brady. The 60-second extended cut of the ad, released recently, showc...
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“Ahnuld” is Agent State Farm in Super Bowl teaser
  • Super Bowl

“Ahnuld” is Agent State Farm in Super Bowl teaser

By Reel Chicago Jan 29, 2024
In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser,...
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