Chicago finally has a basketball shoe account! Burrell Communications Group kicks off 2024 with a significant victory by winning the ANTA Sports business. ANTA Sports, a leading global sportswear brand, has entrusted Burrell with overseeing the national launch of NBA All-Star Kyrie Irving’s new signature shoe line and collection.
Founded in 1991, ANTA Sports has been at the forefront of designing, developing, producing, and marketing sports equipment, including footwear, apparel, and accessories. With Kyrie Irving, NBA All-Star from the Dallas Mavericks, serving as its chief creative officer, ANTA is poised to make a splash in the American market.
Burrell’s mandate includes executing the U.S. rollout of Irving’s signature ANTA KAI 1 shoe line and accompanying collection. Leveraging its strategic creative, media, experiential, social, and public relations expertise, Burrell aims to propel the brand, boost awareness, and drive sales.
The multi-platform campaign is set to commence in Q1 of this year, highlighting Irving’s collaboration with ANTA, which extends beyond footwear to include apparel.
Tara DeVeaux, CEO of Burrell Communications Group, expressed her enthusiasm for the partnership with ANTA, stating, “We are tremendously energized and excited about being chosen to partner with the ANTA brand and Irving family to bring ANTA to the U.S.”
She emphasized Burrell’s deep appreciation for culture and disruptive creativity, which resonated with ANTA’s vision.
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The Dallas Mavericks’ Point Guard also shared his excitement about the collaboration, noting, “I’m thrilled to partner with Burrell Communications Group for the launch of my new signature ANTA KAI 1 shoe line. Their deep understanding of culture and creative storytelling is the perfect match for bringing the innovation and spirit of ANTA’s collection to the U.S. market.”
Sean Oshea, General Manager of ANTA US, emphasized the importance of diversity and creativity reflected in the ANTA KAI 1 line, crafted by a majority Black creative team in the U.S. He highlighted the partnership with Burrell as pivotal in delivering a compelling narrative that aligns with ANTA’s commitment to excellence.
Shetellia Riley Irving, CEO of A11Even Sports, underscored the synergy between Kyrie Irving’s KAI 1 by ANTA and Burrell Communications Group, emphasizing their shared vision for empowering athletes and enthusiasts both on and off the court.
Burrell Communications Group’s collaboration with ANTA marks a significant milestone in bringing Kyrie Irving’s signature shoe line to audiences nationwide, promising to make a lasting impact in the sports and fashion landscape.
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