In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser, created by Highdive, signals a return to the Big Game after a three-year hiatus, promising a memorable and star-studded advertisement set to air next month.
The 30-second teaser, which surfaced during the NFC and AFC Conference championship games and on State Farm’s YouTube channel, offers a glimpse into a world of uncertainty where consumers seek assistance.
Enter Arnold Schwarzenegger, cast as “Agent State Farm,” portraying a character akin to the legendary superhero Captain Marvel from Marvel’s Avengers franchise. The teaser closes with the tantalizing phrase “Coming soon,” echoing the anticipation typically associated with cinematic releases. Watch below:
Schwarzenegger’s appearance in a Super Bowl commercial is nothing new, as the actor and former California governor has previously graced the Big Game stage in commercials for brands like BMW and Mobile Strike.
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State Farm’s presence in the Super Bowl arena has evolved over the years, with the company making its debut in 2021 before adopting a social media-centric approach in subsequent years, including a collaboration with TikTok star Khaby Lame in 2023.
The insurer’s partnership with comedian Jimmy Fallon underscores its commitment to highlighting its iconic “Like a Good Neighbor” jingle, a strategy evident in its recent collaborations with creative agencies.
As anticipation mounts for the Super Bowl, State Farm’s association with longtime spokesman Patrick Mahomes, quarterback for the Kansas City Chiefs, adds another layer of excitement. Mahomes, along with tight end Travis Kelce (and Taylor Swift) and Coach Andy Reid, has featured prominently in State Farm ads throughout the season, setting the stage for what promises to be a memorable advertising moment during the Big Game.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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