SAXX offers “family jewels” pendant in Valentine’s Day campaign


SAXX Underwear has long been recognized for its innovative design, offering men a supportive and comfortable fit with its hammock-shaped pouch. With Valentine’s Day approaching, what better way to show appreciation for his comfort than with a thoughtful gift?

Understanding that Valentine’s Day is about mutual appreciation, SAXX is introducing a special offering for those who value both comfort and luxury. The highlight of this year’s Valentine’s collection is the Upside Down Heart Pendant, a hand-crafted necklace crafted from 14-karat gold. The pendant is adorned with two radiant, natural round-cut diamonds, totaling one carat in weight, symbolizing love and care.

The release of the Upside Down Heart Pendant coincides with SAXX’s collaboration with Hanky Panky Lingerie Underwear, presenting a bundled offering for couples. The bundle includes a matching set of SAXX Underwear for him and Hanky Panky Underwear for her, ensuring both partners experience the joy of luxurious comfort. Watch below:


Shawna Olsten, VP Brand Marketing at SAXX, expressed the brand’s commitment to offering something special for those who prioritize their partner’s comfort. “We wanted to offer something special to those who offer their gentleman’s balls a little something special,” said Olsten. “And what better reward for valuing ball care than a luxurious diamond necklace in the shape of a heart that happens to be upside down?”

The Upside Down Heart Pendant, along with the matching set of SAXX and Hanky Panky underwear, is available for purchase exclusively on for $5,000. Importantly, all proceeds from the sale will be donated to the Testicular Cancer Foundation, supporting vital research and awareness initiatives.

As Valentine’s Day approaches, SAXX invites couples to celebrate love, comfort, and care with their exclusive collection, embodying the essence of thoughtful and meaningful gifting.




  • Co-Founder/Co-CCO: Brian Siedband & Gordy Sang
  • Creative Directors: Jamie Stark & Maxx Delaney
  • Head of Production:  Autumn Childress
  • Executive Producer: Cate McManus  
  • Group Account Director: Celeste Toffanello
  • Account Supervisor: Meredith Metzl


  • Owner, Executive Producer: Ben Mahoney
  • Line Producer: CJ Richter
  • Director: Adam Moorman
  • DP: Jon Hamblin


  • Editor:  Evan Cutler Wattles
  • Sound Design & Mix: Tom Haigh
  • Colorist/Online Editor: Sarah London

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