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Category: ADVERTISING

Emagine Theatres help celebrate Mother’s Day with video tributes
  • REEL BUSINESS

Emagine Theatres help celebrate Mother’s Day with video tributes

By Reel Chicago Mar 25, 2025
Emagine Entertainment is offering a unique way for guests to celebrate Mother’s Day by inviting them to submit heartfelt video messages honoring their moms. Selected vide...
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Midwest talent dominates Camp Kuleshov winners
  • AWARDS

Midwest talent dominates Camp Kuleshov winners

By Reel Chicago Mar 24, 2025
Camp Kuleshov, the annual trailer competition known affectionately as “Camp K,” has announced its 2025 Lev Award winners—recognizing the year’s top emerging talent in e...
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McDonald’s taps into Minecraft Mania with limited-time movie meals
  • CREATIVE

McDonald’s taps into Minecraft Mania with limited-time movie meals

By Reel Chicago Mar 24, 2025
From building pixelated Golden Arches to constructing full-on restaurants block by block, Minecraft fans have been showing their love for McDonald’s inside the digital sandbo...
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Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken
  • CREATIVE

Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken

By Reel Chicago Mar 22, 2025
Miller Lite's turning 50, and it’s throwing a yearlong party to celebrate the beer that changed the game. What started in 1975 as a bold experiment in the then-unheard-of lig...
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NBCUniversal Local Impact Grants program returns for non profits
  • REEL BUSINESS

NBCUniversal Local Impact Grants program returns for non profits

By Reel Chicago Mar 20, 2025
NBC 5 Chicago (WMAQ-TV), Telemundo Chicago (WSNS-TV), and Comcast NBCUniversal announced the return of the NBCUniversal Local Impact Grants for its eighth consecutive year i...
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Leo turns boy’s viral 911 ice cream call into a Tillamook campaign
  • CREATIVE

Leo turns boy’s viral 911 ice cream call into a Tillamook campaign

By Reel Chicago Mar 19, 2025
When a four-year-old Wisconsin boy dialed 911 to report his mother for "stealing" his ice cream, the internet had a field day. The story quickly went viral, making headlines ac...
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Uncommon calls in new Army National Guard campaign from Team DDB
  • CREATIVE

Uncommon calls in new Army National Guard campaign from Team DDB

By Reel Chicago Mar 18, 2025
The U.S. Army is redefining what it means to serve with the launch of "Uncommon is Calling," a bold new campaign focused exclusively on the Army National Guard. Designed to cha...
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Can cleaning feel as good as petting puppies? Clorox says “yes”
  • CREATIVE

Can cleaning feel as good as petting puppies? Clorox says “yes”

By Reel Chicago Mar 16, 2025
What if scrubbing a sink could feel as rewarding as sipping your favorite latte? Or wiping down a countertop could bring as much joy as playing with a puppy? The latest researc...
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Go RVing and Explore reveal new campaign ‘Don’t go there!’
  • Reel Ad of the Week

Go RVing and Explore reveal new campaign ‘Don’t go there!’

By Reel Chicago Mar 16, 2025
Go RVing, the multiple award-winning marketing arm of the RV industry, chose commercial production company Explore to produce their latest digital and OTT advertisements. T...
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Barking Owl music and sound design lands in Chicago
  • REEL BUSINESS

Barking Owl music and sound design lands in Chicago

By Reel Chicago Mar 14, 2025
Barking Owl, creators of award-winning music, sound design, audio mixing, and sonic branding, is opening an office in Chicago at the Working From_ facilities of The ...
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BarkleyOKRP launches MissionOne Media 
  • REEL BUSINESS

BarkleyOKRP launches MissionOne Media 

By Reel Chicago Mar 13, 2025
BarkleyOKRP is expanding its 'Big Indie' model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be...
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SCC injects fun into banking in Old National Bank campaign
  • CREATIVE

SCC injects fun into banking in Old National Bank campaign

By Reel Chicago Mar 12, 2025
Banking ads aren’t exactly known for their comedy chops, but Schafer Condon Carter (SCC) is changing that with a sharp and witty new campaign for Old National Bank (ONB). The...
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State Farm’s ‘Batman vs. Bateman’ delivers the Gotham showdown we didn’t know we needed
  • Reel Ad of the Week

State Farm’s ‘Batman vs. Bateman’ delivers the Gotham showdown we didn’t know we needed

By The Geek Mar 12, 2025
Consider me blown away. I'm grinning as if the Joker just doused me in Joker Toxin. With director Matt Reeves taking forever to give us The Batman II, we will now have to sett...
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Laughlin Constable named Creative Agency AOR for Bronx Zoo and New York Aquarium
  • ACCOUNT WINS

Laughlin Constable named Creative Agency AOR for Bronx Zoo and New York Aquarium

By Reel Chicago Mar 11, 2025
The Bronx Zoo and New York Aquarium have found a new creative partner in Laughlin Constable. The independent full-service agency has been named the creative agency of record fo...
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Kim Kardashian’s SKIMS set to open store on Gold Coast
  • REEL BUSINESS

Kim Kardashian’s SKIMS set to open store on Gold Coast

By Reel Chicago Mar 7, 2025
Kim Kardashian's shapewear and apparel brand, SKIMS, is set to make a bold entrance into Chicago's Gold Coast neighborhood with its first standalone store in the city. The upco...
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Daaamp! DampRid’s new campaign puts fun spin on musty odors
  • CREATIVE

Daaamp! DampRid’s new campaign puts fun spin on musty odors

By Reel Chicago Mar 6, 2025
If you've ever walked into a closet, basement, or laundry room and been hit with that unmistakable musty smell, you might find yourself echoing a new catchphrase: "Daaamp!" Tha...
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Nordic Naturals launches national campaign for Omega-3 Awareness
  • CREATIVE

Nordic Naturals launches national campaign for Omega-3 Awareness

By Reel Chicago Mar 4, 2025
March 3rd marked Global Omega-3 Day, an initiative launched in 2021 by the Global Organization for EPA and DHA Omega-3s (GOED) to raise awareness about the critical role omega-...
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Leo brings Oscar twist to Snack Factory’s Pop’ums
  • CREATIVE

Leo brings Oscar twist to Snack Factory’s Pop’ums

By Reel Chicago Mar 4, 2025
Leo and Snack Factory are inviting audiences into a whimsical world of flavor with the launch of their latest game-changing snack, Pop’ums. The brand, best known for disrupti...
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The Best Oscar Viewing Parties in Chicago for 2025
  • AWARDS

The Best Oscar Viewing Parties in Chicago for 2025

By Colin Costello Mar 1, 2025
Lights, camera, Chicago! The 97th Academy Awards are upon us, and there’s no better way to celebrate than surrounded by fellow movie lovers, glammed up (or dressed down), wit...
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Chicago director Bill Morrison on his Oscar-nominated film, Incident
  • AWARDS

Chicago director Bill Morrison on his Oscar-nominated film, Incident

By Colin Costello Feb 28, 2025
The powerful short documentary Incident opens on a quiet midsummer evening in Chicago’s South Shore. The stillness is abruptly broken as a man dashes into the street, stumbli...
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