Super Bowl Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

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Mark Gross takes the Highdive into creating spots for Super Bowl LVI

By Colin Costello Nov 30, 2021

We are now less than 100 days away from Super Bowl LVI. Seventy-five to be exact. While the first quarter of the Big Game has yet to be played, ad agencies, across the country,...

Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021

Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...

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OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...

Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021

Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...

Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021

McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...

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“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021

It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...

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Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021

Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...

Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021

For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...

Super Bowl

Super Bowl consumer spending down

By Reel Chicago Jan 28, 2021

Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend ...

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Diving into Highdive and their Emmy nomination

By Tyronita Bell Sep 19, 2020

Daring to break the traditional agency mold, Highdive is producing exciting work that pushes the envelope in new ways. Most recently, the Ad Age Small Agency of the Year partne...

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