Highdive is back in the 2022 Super Bowl with Rocket Mortgage and Rocket Homes to provide the best commercial advertising entertainment.
Two years ago it was Bill Murray in the classic Jeep “Groundhog Day” spot. Last year, it was Rocket Mortgage with Tracy Morgan. This year, it is with Pitch Perfect’s Anna Kendrick, Barbie and He-Man.
This is Highdive’s third year in a row partnering with Rocket to create a captivating experience for the Big Game. This is also the first Super Bowl spot, and first National TV spot, for Rocket Homes.
In addition, Highdive and Rocket Mortgage have landed back-to-back Top 5 spots on the USA Today AdMeter, and they continued that record of success again this year by landing the number one spot on the 2022 AdMeter.
Kendrick explains, “Well, it’s a super competitive market. Everyone wants to buy the Dreamhouse.”
In this year’s Rocket Super Bowl commercial, Highdive and Rocket Mortgage joined forces with not one, but two icons: Anna Kendrick and Barbie — both making their first ever Super Bowl appearance. Anna and Barbie team up as Barbie finds her new home with Rocket Homes and finances with Rocket Mortgage. The two sister companies work together seamlessly to search for and buy a home all in one place.
With Rocket Homes Saved Search Alerts, Barbie gets up-to-date listings sent directly to her letting her know about new houses as soon as they hit the market. And with a Rocket Mortgage Verified Approval in hand, Barbie beats out the other offers and lands her iconic Dreamhouse.