Jeep’s Super Bowl one-minute commercial Electric Boogie celebrates the brand’s expansion of its electrified lineup across the world, taking the new interpretation of the iconic song into the future with the brand’s new generation of vehicles.
The commercial created by Highdive, debuts today and features the brand’s hybrid electric plug-in vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe with species from across the animal kingdom dancing along to the all-new “Electric Boogie” track.
“This new campaign showcases our global 4xe electrification portfolio by capturing and celebrating the fun, light-hearted spirit of the Jeep brand,” said Christian Meunier, Jeep brand CEO. “We continue to design and develop the most capable and sustainable Jeep SUVs to date, and this is why we say that 4xe is the new 4×4. This is a forward-thinking strategy on our path to becoming the leading zero-emission SUV brand in the world, ensuring that millions of Jeep fans continue to have a planet to explore, embrace and protect.” Watch below:
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“We’ve brought ‘Electric Boogie’ into the future with our new-generation 4xe electrified lineup to inspire our drivers and a new generation of listeners through a song and dance that embodies the adventure, spirit and passion that our consumers hold for the brand,” said Olivier Francois, global chief marketing officer, Stellantis. “Authenticity is one of the Jeep brand’s core pillars, so it was extremely important to us to release this modernized version of ‘Electric Boogie’ with singer Marcia Griffiths, whose first recording of the song nearly 40 years ago made a huge impact on popular culture. We’d like to think of the commercial as a natural extension of our acclaimed ‘Earth Odyssey‘ spot with our Jeep 4xe vehicles and the animal kingdom getting in rhythm with nature.”
The new version of the Electric Boogie song will be available to stream and download across music platforms on Sunday, Feb. 12.
Jeep captured footage of Griffiths recording the song in a Jamaican music studio with producer and dancehall/reggae icon Shaggy. That footage will launch across the brand’s and Shaggy’s social media channels (Facebook: @Shaggy, Instagram, TikTok and Twitter: @direalshaggy) in the coming weeks.
“Electric Boogie” can be viewed across the brand’s social media channels. It was created, from the inception, to be leveraged globally to support the rollout of Jeep’s global electrified portfolio.
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