All about the pup who stole our hearts in the #1 Super Bowl ad

In the battle of the Super Bowl ads there is one clear winner.

The Farmer’s Dog Forever was not only chosen by both Reel Chicago and Reel 360 as our #1 favorite Super Bowl ad, but the ad is also the audience favorite across the country.

The 60 second journey of Forever spans the life of a chocolate lab named Bear and the girl who loved him. It took five dogs of various ages to represent the life of the lab, from an impish young puppy to a wise old senior. The pups, Wayne and Samantha, Princess, Bolt and Blue came from several sources. Only one has ever been on screen before.

Super Bowl ad
Wayne and Samantha are eight week old siblings who played Bear as an impish young puppy

Super Bowl ad
Princess is a one year old female who played young Bear.

Super Bowl ad
Bolt is a seasoned actor who played adult Bear

Super Bowl ad
Blue is the wise old senior who stole our hearts with those soulful loving eyes at the finish.

USA Today’s Ad Meter results are in and director Goh Iromoto‘s heartwarming commercial Forever for The Farmer’s Dog earned the #1 spot! Ad Meter panelists were tasked with voting on all 51 Super Bowl commercials, rating them on a scale from 1 to 10.

As the saying goes, “never follow an animal act.” Two of the top five picks this year were heartwarming stories about a dog.

The five pups in The Farmer’s Dog Forever stole our hearts and the first place Super Bowl ad over top celebrities such as Will Ferrell, Ben Affleck and Jennifer Lopez, Bradley Cooper, Steve Martin and Ben Stiller, Maya Rudolph, Sylvester Stallone, Serena Williams, John Travolta, Donald Faison and Zach Braff, Bryan Cranston, Snoop Dogg and Martha Stewart, P. Diddy, Ozzy Osbourne, Billy Idol, Joan Jett, Sarah McLachlan, Nick Jonas, Jack Harlow, Missy Elliott and Elton John, Anna Faris, Kevin Hart, Amy Schumer, Melissa McCarthy, Alicia Silverstone, Adam Driver, Pete Davidson, Jon Hamm and Brie Larson, and more.

Here are the top 5 audience ranked commercials:

1. The Farmer’s Dog – Forever

2. NFL – Run With It – click to watch, available on youtube only

3. Amazon – Saving Sawyer

4. Dunkin’ – Dunkin’ Drive Thru

5. PopCorners – Breaking Good

Complete List Here

Here are the full credits for The Farmer’s Dog Forever Super Bowl ad. Congratulations to the entire team on a beautiful spot. 

Director: Goh Iromoto

Production: Sanctuary
Midwest Rep – The Standard Society
Katy Richter / Heather Guillen

Executive Producers: Preston Lee / Kristen Bedard Johnson / Noah Thomason
Line Producer: Pete Vitale
Prod Supervisor: Kyle MacKnight 
PC: Christopher Barga  1st AD: Bobby Phillips

Client/Agency: The Farmer’s Dog 
Content Director: Teressa Iezzi 
Director of Brand Design: Sophie Forman 
Executive Producer: Sherri Levy 
Project Manager: Lindsay Kipnis 

DOP: Alexis Zabe
1st AC: Melissa Fisher 
DIT: Nina Chadha 
Gaffer: Nghia Khuu
Key Grip: Julien Janigo
Production Designer: Chris Jones
Set Decorator: Neil Wyzanowski
Prop Master: Perry Pascual
VTR: Sandy Mattice
Script Supervisor: Cheryl Malat / Julia Schachter
Sound Mixer: John Hennessey
Boom Op: Benny Maus / Aaron Acord
H&M: Yuichi Kojima / Yukiko Kinkel 
Wardrobe: Laura Francis
Location Mgr: Sean Casagrande
Food Stylist: Sera Wilcox

Editorial: Cartel 
Editor: Sophia Lou 
Producer: Jamie Perritt 
Executive Producer: Evyn Bruce

Color: Royal Muster
Colorist: Gregory Reese
EP: Thatcher Peterson 
Online: Transformer
Audio: Soundlounge 
Mixer: Tom Jucarone

Music: Lee Fields Forever

Animal Trainer Co: Worldwide Movie Animals
Head Animal Trainer: Kimberly Andrews
Animal Trainer: Justin Pittman / Kathryn Lussier / Tyler DeTrude
Casting: Sonnenberg Casting

Cast (w/ Paws): Wayne, Sammy, Princess, Bolt, Blue

Cast: Sofia Summer Salvaggio, Maasai Godwin, Josh Moreno, Cyann Ribeiro, Maurielle Chapman, Tripp Hazard, Lennon Meredith Epand, Sophia Grace Lee


It cost over $10,000 to get back online after a malware attack.

If you read the REEL, we are asking for your help.


Sign up for our free elert here and follow us on FacebookTwitterInstagram and YouTube.