Molson Coors has announced Coors Light’s return to the Super Bowl commercial lineup for the 2024 game, marking its second consecutive appearance in the prestigious event.
This decision comes amidst a period of remarkable momentum for Coors Light, particularly stemming from its successful marketing efforts following the Bud Light controversy involving transgender influencer Dylan Mulvaney.
According to AdAge, Molson Coors recently revealed plans to invest an additional $100 million in marketing during the latter half of the year. Coors Light’s confirmation as the first brand for the February 11th game, broadcast by CBS in Las Vegas, signifies the brand’s growing significance in the industry. Take a look at last year’s spot below:
While the company has not disclosed its advertising agency for the ad, this move demonstrates Coors Light’s confidence and commitment to further solidify its presence in the beer market, driven by its impressive growth in both the United States and Canada.
This decision underscores the beer brand’s recognition of the Super Bowl as a prime platform to showcase its brand and connect with a vast and diverse audience. It also reflects the brand’s continuous commitment to innovation and growth in the competitive beverage industry.
ALSO READ: Ram explores premature electrification for Super Bowl
Sign up for our free elert here and follow us on Facebook, Twitter, Instagram and YouTube.
