
Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected the agency to help drive a creative evolution for the brand, with a new campaign set to launch in Spring 2025.
“We were thrilled by this opportunity from the start,” said Anthony Romano, CEO of Laughlin Constable. “It’s rare to find a category leader like DampRid that not only solves a significant consumer problem but also has the ambition to embrace bold, creative solutions. This partnership is a perfect match for us.”
The collaboration comes as DampRid seeks to build on its impressive growth over recent years. The brand tasked the agency with creating a long-term campaign designed to enhance brand recognition, drive consumer trial, and address the common household challenge of excess moisture. After rigorous consumer testing, the campaign achieved the highest scores in DampRid’s history, including strong brand recall and resonance with homeowners.
“Laughlin Constable’s team impressed us from the outset, and consumers were equally blown away by their creative work,” said Jennifer Hardwick, VP of Brand Marketing & Innovation at W.M. Barr. “This campaign scored higher than anything we’ve tested before, and we’re excited to roll it out nationally in partnership with such a talented agency.”
Production is already underway for the campaign, which will debut across TV and radio channels, supported by Laughlin Constable’s award-winning HIVE Content Studio.
Laughlin Constable’s reputation for excellence has been underscored by its recognition as Ad Age’s 2024 Small Agency of the Year and numerous creative accolades, including Clio, Effie, and ADDY awards.
This partnership marks a pivotal moment for DampRid as it reinforces its position as a category leader with innovative and impactful creative solutions.