After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDaddy Airo. Developed to empower aspiring small business owners, GoDaddy Airo promises to transform business ideas into fully operational online ventures in just minutes.
GoDaddy Airo has already revolutionized how nearly three million U.S. customers create and grow their online businesses. Offering features like faster website creation, increased traffic, enhanced sales, and deeper social media engagement, GoDaddy Airo has become a vital tool for entrepreneurs. Its reach now spans 180 countries, with plans for continued expansion.
“At GoDaddy, we champion the growth of small businesses, and artificial intelligence has become a transformative force for entrepreneurs looking to turn ideas into successful ventures – fast,” said Aman Bhutani, CEO of GoDaddy. “We launched GoDaddy Airo with the goal of empowering anyone with an idea to be able to start their business in minutes. Advertising during Super Bowl LIX presents an incredible opportunity to introduce this game-changing experience to millions of people, especially those dreaming of becoming their own boss.”
GoDaddy’s return to the Super Bowl comes with a 30-second spot airing during the fourth quarter of Super Bowl LIX. The ad will serve as the centerpiece of a yearlong marketing campaign in the U.S., showcasing GoDaddy Airo’s capabilities to one of the largest audiences in the world.
The campaign was created in collaboration with GoDaddy’s in-house creative team and Quality Meats. Produced by ProdCo and directed by award-winning filmmaker Ian Pons Jewell, the spot is expected to blend innovation and inspiration, reflecting GoDaddy’s mission to empower entrepreneurs with inclusive opportunities. Watch the teaser below:
“Advertising during the Super Bowl allows us to connect with individuals who may have thought starting a business was out of reach,” Bhutani added. “GoDaddy Airo makes it possible for anyone to take the leap and become their own boss.”
The timing of GoDaddy’s Super Bowl return couldn’t be more fitting. The platform aims to tap into the dreams of millions of potential entrepreneurs watching the big game, providing them with a simple yet powerful tool to turn ideas into reality.
As GoDaddy reclaims its place on the Super Bowl stage, it promises to inspire countless small business owners to take their first steps with the help of AI-powered tools, making 2025 the year of opportunity and innovation for entrepreneurs everywhere.
For more of Reel Chicago’s coverage of Super Bowl LIX, click here.
CREDITS:
BRAND: GoDaddy
AGENCY: Quality Meats
PRODUCTION COMPANY: ProdCo
- Director: Ian Pons Jewell
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