
Hidden Valley Ranch has dropped an exciting new campaign to celebrate the launch of its innovative Easy Squeeze bottle. Partnering with Pizza Hut and football legend Eli Manning, the brand has introduced the Hidden Valley Ranch Signature Pizza, just in time for the Big Game.
Developed by FCB Chicago, the campaign highlights the new Easy Squeeze bottle’s precision by showcasing Eli Manning’s unique “autograph” on a Pizza Hut pepperoni pizza, written in ranch dressing. To mark the occasion, Hidden Valley Ranch and Pizza Hut are offering fans a chance to win a unique piece of memorabilia—a resin-encased pizza signed by Manning with the Easy Squeeze bottle. Watch below:
“Our new bottle design is a game-changer for ranch lovers, making it easier than ever to enjoy every drop of Hidden Valley Ranch without the mess,” said CC Ciafone, marketing director at Hidden Valley Ranch. “We’re thrilled to team up with two icons, Pizza Hut and Eli Manning, to create a one-of-a-kind ranch and pizza experience that combines great food, legendary talent, and our new Easy Squeeze bottle.”
Prizes Up for Grabs
- Grand Prize: One lucky winner will receive the autographed Hidden Valley Ranch Signature Pizza encased in resin, along with a year’s supply of Hidden Valley Ranch and Pizza Hut pizza.
- 10 Runners-Up: Each will win a year’s supply of Hidden Valley Ranch and Pizza Hut pizza to create their own signature moments.
How to Enter
Fans can participate in the sweepstakes by visiting HVRSignaturePizza.com or entering via social media between January 15 and February 9, 2025. Submissions close at 6:30 PM EST on February 9, and the competition is open to legal residents of the U.S. who are at least 18 years old.
Don’t miss this chance to score a piece of history and elevate your ranch game during the football season. Hidden Valley Ranch’s collaboration with Pizza Hut and Eli Manning is a bold play in celebrating food, football, and the love of ranch dressing.
CREDITS:
BRAND: Pizza Hut
BRAND: Hidden Valley Ranch
Marketing Director: CC Ciafone
AGENCY: FCB Chicago
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