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Reel Ad of the Week

Best of “Reel Ad of the Week”

By Reel Chicago Dec 28, 2017

In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people w...

Reel Ad of the Week

Kraft & Leo B want you to #FamilyGreatly

By Colin Costello Dec 15, 2017

Today, I was telling a friend that I really want to be a better parent to my daughters, Chloe and Max. Around this time of year, I feel that I somewhat abandoned them when I got...

Reel Ad of the Week

David&Goliath build a wall for immigration rights project

By Colin Costello Dec 6, 2017

Ahhhh, let’s talk about Trump’s border wall. You know – the one that should really be dubbed, “Trump’s Folly?” No, Im not hiding my disdain for his great big won...

Reel Ad of the Week

RAW: Marc USA works for Chicago’s homeless

By Colin Costello Nov 10, 2017

I tell many Angelenos that Chicago is the best summer city in the country. I rave about the lakes, the genuine friendliness of the people, the music and food. I love the city an...

Reel Ad of the Week

Fox’s “Bite Size Horror” packs a king-sized punch

By Colin Costello Oct 23, 2017

I sure do love Halloween. Like, it’s a genuine let’s go on a date and I’ll spend money on you kind of love. Next to Christmas, it’s my favorite holiday of the year. Is i...

Reel Ad of the Week

McGarryBowen creates a natural winner for Burt’s Bees

By Daniel Patton Oct 20, 2017

McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt's Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spannin...

Reel Ad of the Week

Laughlin Constable offers confidence to boys and girls

By Colin Costello Oct 6, 2017

Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Jua...

Reel Ad of the Week

Explore Media-produced spot goes viral

By Daniel Patton Sep 15, 2017

Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring ...

Reel Ad of the Week

DDB, State Farm kick off spot with Aaron Rodgers

By Colin Costello Sep 8, 2017

Yeah, yeah, I know it’s not fall. Yet. But when football kicks off how can you not start thinking about either heading out to your favorite bar or sitting on your couch, crack...

Reel Ad of the Week

C-K and Corona Extra answer the call for RAW

By Colin Costello Sep 1, 2017

I’ve thought of calling lots of various people through the years on game day, even at one point the cops (let’s leave it at that), but I can’t say I have ever thought of c...

Reel Ad of the Week

Mcgarrybowen and Marriott follow the golden rule

By Colin Costello Aug 25, 2017

We’re living in pretty crappy times. I have never watched so much CNN in my life just to look at talking heads debate 45’s latest move which I’ve already read about in the...

Reel Ad of the Week

Energy BBDO and Orbit chew their way into RAW

By Colin Costello Aug 18, 2017

Soooo you happen to be going to the bank and there’s a robbery. Obviously, they’re going to tell you to lie down on the floor — it is one of the tropes of any good robbery...

Reel Ad of the Week

Tandem turns oral hygiene into a laughing matter

By Daniel Patton Aug 4, 2017

Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible. With sma...

Reel Ad of the Week

Wrestler John Cena stars in new Hefty spots by Havas Chicago

By Colin Costello Jul 28, 2017

John Cena is not a great actor. I can safely say that since, well, he is nowhere around and I’m in the confines of my apartment! That said, the wrestler-turned-TV-star-turn...

Reel Ad of the Week

DDB and Skittles create “lime-a-geddon”

By Colin Costello Jul 26, 2017

It’s not the worst of times, but the best of limes as Skittles has finally listened to pleas from customers over social media who begged for the return of the popular flavor a...

Reel Ad of the Week

rEvolution unites Winnebago and Maddon to get RAW

By Colin Costello Jul 13, 2017

And here I thought Chicago Cubs manager Joe Maddon lived in the dugout. Apparently not! Turns out Maddon and his wife, Jaye, live in a $500,000 Winnebago Grand Tour. During the ...

Reel Ad of the Week

DDB and State Farm get real and RAW this week

By Colin Costello Jun 30, 2017

Yesterday, an African American art director friend and I were looking at a spot for a brand, which will go unnamed, and we both blurted out the same reaction at the same time.�...

Reel Ad of the Week

OKRP busts out the tighty-whities for Gildan Underwear

By Colin Costello Jun 2, 2017

And I thought I had seen the last of “tighty-whities” when Breaking Bad ended its run. Apparently not. And it’s a good thing.Last month, OKRP walked away from Blake Shelto...

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