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| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production

Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Category: Reel Ad of the Week

mcgarrybowen mints cryptocurrency backed by bacon
  • Reel Ad of the Week

mcgarrybowen mints cryptocurrency backed by bacon

By Colin Costello May 7, 2018
After 100 years of making bacon and hot dogs, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing "Bacoin," the first-ever cryptocurrency bac...
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Ferrell and McHale get real in Hammer Museum short
  • Reel Ad of the Week

Ferrell and McHale get real in Hammer Museum short

By Colin Costello Apr 6, 2018
Hmm, do I even call this 6-minute video from Hecho en 72, "Reel Ad of the Week?" Or at 6-minutes long, should it be "Branded film of the Week?" "Branded short-form video Ad of t...
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Lexus pulls a fast one for an April Fool’s Day prank
  • Reel Ad of the Week

Lexus pulls a fast one for an April Fool’s Day prank

By Colin Costello Apr 6, 2018
If one had stumbled across Lexus' press room this week, one would have read a new release about Lexus' amazing new customization for new drivers. Through a partnership with Mou...
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“SNL’s” Rachel Dratch in new Ruby Tuesday campaign
  • Reel Ad of the Week

“SNL’s” Rachel Dratch in new Ruby Tuesday campaign

By Colin Costello Mar 23, 2018
Confession time. I've always had an odd crush on Rachel Dratch. Yeah, Debby Downer. Her. I can't explain it, but I have always found the Second City alum kind of alluring throug...
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David&Goliath triples CA lotto fun in new campaign
  • Reel Ad of the Week

David&Goliath triples CA lotto fun in new campaign

By Colin Costello Mar 16, 2018
LA-based David&Goliath has launched a new campaign for California Lottery’s Triple Jackpot Scratchers that should have audiences seeing in threes. Helmed by renowned Europ...
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David&Goliath launch new Universal Parks campaign
  • Reel Ad of the Week

David&Goliath launch new Universal Parks campaign

By Colin Costello Feb 23, 2018
I don’t know if I’m lucky or not that I live 10 minutes from Universal, Hollywood. You’re welcome stalkers. That said, I sure do love going to the theme park when my daugh...
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Cramer-Krasselt & Porsche cobble together a visceral spot
  • Reel Ad of the Week

Cramer-Krasselt & Porsche cobble together a visceral spot

By Colin Costello Feb 16, 2018
Well, this Reel Ad of the Week from Cramer-Krasselt made me smile. I was not aware of perhaps the coolest Italian cobbler this side of Geppetto, but Porsche USA and Cramer-Krass...
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Leo B launches first spot for new Serta campaign
  • Reel Ad of the Week

Leo B launches first spot for new Serta campaign

By Daniel Patton Feb 9, 2018
Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the...
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Fallon replaces Culligan man with Princess Bride
  • Reel Ad of the Week

Fallon replaces Culligan man with Princess Bride

By Colin Costello Jan 19, 2018
“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the R...
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Minnie Driver voices new spot for Lexus by Team One
  • Reel Ad of the Week

Minnie Driver voices new spot for Lexus by Team One

By Colin Costello Jan 12, 2018
After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the exp...
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DDB & State Farm continue ‘Neighborhood of Good’
  • Reel Ad of the Week

DDB & State Farm continue ‘Neighborhood of Good’

By Colin Costello Jan 5, 2018
What happens to the concept of giving back when the decorations come down and the red Starbucks cups disappear? DDB Chicago continues their strong "Neighborhood of Good" Stat...
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Best of “Reel Ad of the Week”
  • Reel Ad of the Week

Best of “Reel Ad of the Week”

By Reel Chicago Dec 28, 2017
In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people w...
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Kraft & Leo B want you to #FamilyGreatly
  • Reel Ad of the Week

Kraft & Leo B want you to #FamilyGreatly

By Colin Costello Dec 15, 2017
Today, I was telling a friend that I really want to be a better parent to my daughters, Chloe and Max. Around this time of year, I feel that I somewhat abandoned them when I got...
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David&Goliath build a wall for immigration rights project
  • Reel Ad of the Week

David&Goliath build a wall for immigration rights project

By Colin Costello Dec 6, 2017
Ahhhh, let’s talk about Trump’s border wall. You know – the one that should really be dubbed, “Trump’s Folly?” No, Im not hiding my disdain for his great big won...
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RAW: Marc USA works for Chicago’s homeless
  • Reel Ad of the Week

RAW: Marc USA works for Chicago’s homeless

By Colin Costello Nov 10, 2017
I tell many Angelenos that Chicago is the best summer city in the country. I rave about the lakes, the genuine friendliness of the people, the music and food. I love the city an...
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Fox’s “Bite Size Horror” packs a king-sized punch
  • Reel Ad of the Week

Fox’s “Bite Size Horror” packs a king-sized punch

By Colin Costello Oct 23, 2017
I sure do love Halloween. Like, it’s a genuine let’s go on a date and I’ll spend money on you kind of love. Next to Christmas, it’s my favorite holiday of the year. Is i...
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McGarryBowen creates a natural winner for Burt’s Bees
  • Reel Ad of the Week

McGarryBowen creates a natural winner for Burt’s Bees

By Daniel Patton Oct 20, 2017
McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt's Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spannin...
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Laughlin Constable offers confidence to boys and girls
  • Reel Ad of the Week

Laughlin Constable offers confidence to boys and girls

By Colin Costello Oct 6, 2017
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Jua...
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Explore Media-produced spot goes viral
  • Reel Ad of the Week

Explore Media-produced spot goes viral

By Daniel Patton Sep 15, 2017
Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring ...
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DDB, State Farm kick off spot with Aaron Rodgers
  • Reel Ad of the Week

DDB, State Farm kick off spot with Aaron Rodgers

By Colin Costello Sep 8, 2017
Yeah, yeah, I know it’s not fall. Yet. But when football kicks off how can you not start thinking about either heading out to your favorite bar or sitting on your couch, crack...
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